As the former head of the design department of Piercaton, Zhao Daqing left the company and cooperated with Ning Weimin to start an advertising company, which is a perfect match.

Although he has serious flaws in the resources of the relationship network, advertising and marketing are really not his strengths.

Like the most important media platform of TV station, he doesn't know anyone at all and can't speak at all.

Even if he had some dealings with newspapers and magazines in the past, he was mainly responsible for technical work in order to cooperate with the company's public relations planning department and provided some support for advertising content to these media.

But it doesn't matter.

He, Zhao Daqing, lacks resources in this area, and Ning Weimin has it, so he just happened to make up for it.

Don’t forget that Ning Weimin also maintained a good cooperative relationship with many newspapers and magazines, especially when Piercatton listened to his suggestions, he began to prepare to create a fashion magazine affiliated with the company. These resources became Zhao Daqing’s help and confidence, and directly improved his starting point for business.

In addition, Ning Weimin has in-depth cooperative relationship with the TV Drama Production Center, which means he has indirectly joined the TV station.

Moreover, Ning Weimin not only acts as a buyer, but also a seller.

For example, when he returned to the capital for the New Year, Ning Weimin brought Matsumoto Keiko's latest Japanese drama "Black Leather Notepad".

Although the subject matter involves special entertainment venues of capitalism, it is indeed somewhat sensitive.

However, the approval department looked at the content that was generally critical of human greed. He thought about his contribution to foreign cultural exports and his contribution to inviting Teresa Teng to participate in the Spring Festival Gala, and gave special care like "Crazy Rituals" and let it go.

However, out of caution, the approval department took the lead and set certain restrictions.

That is to let Ning Weimin broadcast it on local stations first to see the public opinion and the audience's reactions.

After the broadcast, if the public does not have a strong rebound in opinions, it can only be broadcast on other TV stations, otherwise it will have to be stopped.

So after the advertising company opened, Zhao Daqing's first project was to invest in the advertising period for Beijing TV to broadcast "Black Leather Notepad".

He took the lead in reaching cooperation with Beijing TV station according to Ning Weimin's wishes.

The specific conditions for negotiation are that in order to avoid the risks of the TV station, the TV series can be broadcasted to Beijing Station for free.

But Beijing Station also gave them half of the ten minutes of advertising time before the TV series was broadcast.

To put it bluntly, how much money can you earn in the end when this drama is played in mainland China or is it unknown.

First, it depends on the publicity and the influence of Matsumoto Keiko on the audience.

The second is the quality of watching TV series and audience feedback.

The third is to compete for character, it depends on luck.

After all, the domestic environment is different. If it is just a short-term effect of a single play, of course it will not make much money.

Only by completely eliminating the concerns of the approval department can we bring rich long-term returns in a long run.

But this is not a big deal. Even if it is really unsatisfactory, it doesn't matter if it causes trouble.

After all, this TV series has received such high ratings in Japan. TV stations in many Southeast Asian countries and regions have actively contacted TBS TV stations and sought copyright from the fog studio.

Even without the mainland market, fog studios can afford it.

Ning Weimin and Zhao Daqing's advertising companies are even more inexpensive business. They are being chased and fed and do not need to take risks at all.

No matter how much money it is, it’s just about making more money and making less money.

In particular, they are naturally backed by a big customer, Piercton, which makes them less worried.

In fact, Ning Weimin didn't use Ning Weimin's help. Zhao Daqing went to the public relations department to discuss with his old colleague and sold the fifty-second advertisement at a discount of 100,000 yuan.

The other party decided to support Zhao Daqing, an old colleague, and also advertised Piercaton Building and Menimos Restaurant.

That's not all. The other party also took the initiative to outsource part of the printing business of print advertisements to Zhao Daqing at the cost price.

It is said that the company's design department is too busy recently and this matter has been delayed for a long time. I would like to ask Zhao Daqing to help him too.

OK, that's all the work Zhao Daqing has done, so he is naturally familiar with the road and there will be no problems.

I have to say that nepotism has the benefits of nepotism.

We know each other well, have long been in place, and we are absolutely efficient in our work.

Of course, after all, Zhao Daqing is not the only one who has the value of this. He does not only rely on his past foundation in Piercton to do some ready-made outsourcing work.

His personal ability and rich experience in design and production are very popular with Ning Weimin.

Therefore, Ning Weimin also tried his best to define the main breakthrough direction in his business, that is, outdoor advertising.

The 1980s was the peak period for the development of outdoor advertising in Beijing.

At present, in addition to Xidan, Wangfujing, Dongdan, Jianguomen, Gongzhufen, Qianmen, Chongwenmen, Gulou, Xisi, Xinjiekou and other bustling sections have huge outdoor advertisements.

Most of these outdoor billboards were transformed by billboards that promoted political slogans during the "movement" period in the past, especially in the area of ​​Gongzhun Tomb, where many political slogans were once stood.

As of 1988, the reconstruction and newly built street sign advertisements of streets and squares in Beijing City had reached more than 1,000.

The total area of ​​street sign advertisements reaches 23,000 square meters, ranking first in the country.

In addition, outdoor advertising in Beijing has also developed in depth, and sign advertisements, light box advertisements and flag advertisements soon appeared in Beijing.

It can be said that at this time, outdoor advertisements in the capital, the Third Ring Road, and the main downtown areas were occupied, and they were all divided up by state-owned advertising companies.

As newcomers to the advertising industry, Ning Weimin and Zhao Daqing jointly opened a private advertising company. They wanted to get a share of the outdoor billboards in the traditional downtown area of ​​Beijing. The time has been missed and there is no need to think about it.

But it doesn’t matter. Although the current Third Ring Road has been completed and opened to traffic, most of the ring roads are remote.

There are still opportunities on this road, and they are the most important opportunities in the future.

Before Ning Weimin left, he drew key areas for Zhao Daqing on a map. The first choice was the first choice for the section from Sanyuan Bridge to Shuangjing, and Dabei Kiln was the top priority.

He also told Zhao Daqing clearly that these places surrounded the Embassy District and were close to Airport Road. In the future, there will definitely be more and more foreigners, and eventually gather here and become a new business district.

If the ready-made advertising business I handed over to Zhao Daqing can prevent the advertising company from being hungry.

Then these new outdoor advertising businesses are the key to their advertising companies making a lot of money in the future and gaining a foothold in Beijing.

As long as Zhao Daqing takes down the outdoor advertising resources on these sections of roads as much as possible, he will basically be able to make money in the next ten years.

The more you get, the more you earn, and you can increase your rent in a few years.

Then Zhao Daqing was still trying hard to hug him like he was injected with chicken blood?

After Ning Weimin's guidance, Zhao Daqing suddenly realized the two places he first targeted were the Dabei Kiln and Sanyuan Bridge.

In this era, there was no complicated procedure for setting up billboards outdoors.

As long as you apply for approval from the Beijing Propaganda Department, you will go to the Traffic Management Bureau to make a record and say hello.

These two departments are not difficult to be a human being.

The only obstacle that can be regarded as a hard threshold and is difficult for ordinary people to overcome is that according to the regulations of the municipal propaganda department, all street sign advertisements and outdoor advertisements in Beijing can only be uniformly planned and produced by the Beijing Art Company.

In other words, this is still a monopoly of state-owned enterprises.

Moreover, outdoor billboards are fixed on racks made of corner iron. There was no spray painting technology in this era, and all the patterns are painted manually.

Whether it is an installation worker or a painting artist, all work at high altitudes, and the cost is naturally not low.

Most people are blocked from this industry because a billboard costs tens of thousands of yuan.

But to be honest, this is a good thing for Zhao Daqing, who has a high start and has more than one million lying on the account.

It is precisely this harsh condition with a high capital occupancy rate that allows him to lead the majority of people and occupy the area he likes in advance.

In addition, it also means that you exclude most of your responsibilities in terms of safety.

Since it is a designated state-owned enterprise, once something goes wrong, the main responsibility is not to blame their advertising companies.

Anyway, everything went smoothly.

Just when most business people in Beijing were watching approval documents and treasury bills.

On April 2, 1988, at the intersection of Dabei Kiln and Sanyuan Bridge in Beijing, few people noticed that towering iron racks had been set up here, and many people misunderstood what new style of telephone poles were.

However, when the iron plates were spliced ​​and installed one by one, the super-high billboards first appeared, but they almost scared the passers-by, and the rate of turning back was 100%.

For nothing else, just because Zhao Daqing remembers Ning Weimin's instructions that the height and area of ​​their billboards must be ensured to be clearly visible on the Third Ring Road Elevator.

Therefore, their "feat" has broken the current record of outdoor advertising height and area in Beijing.

Their billboards are much larger than the famous ten billboards in Wangfujing and the entire advertising wall on Xidan, making people feel their individual insignificance by looking at them.

Especially at this time, there are not many high-rise buildings on the Third Ring Road, which is even more disparate and exaggerated.

But then again, I applied for 24 billboards in four directions of the interchange at these two locations, with a total cost of 960,000 yuan, which was really worth Zhao Daqing.

It’s not that he doesn’t want to get the outdoor advertisements in Liangmaqiao, but that he really doesn’t have enough funds.

The money he has left in his hands is at most, which is enough for the company to start a salary and operate for half a year.

So if you want to expand your territory, Zhao Daqing has to recover the funds as soon as possible.

In order to achieve this, Zhao Daqing not only used the media resources that Ning Weimin left for him, but also made appointments to reporters from several newspapers to take photos and interview, which was to use social news to create a disguised investment advertisement for himself.

Moreover, he did not forget the resources available around him. So, Manager Sha from Jinpo Wine Store asked him to call him to the installation site.

Zhao Daqing begged for a long time at the intersection of Dabei Kiln, and insisted on selling a few billboards to this old friend.

"I said Lao Sha, you can't take care of me, you are too unfavorable. You can't support my work. It's difficult for me to start..."

"Look at what you said, it's not difficult for anyone. I'm not difficult for me."
To be continued...