Chapter 144 It was clearly arranged (4)

Regarding Japanese comic IP, Lin Hui is actually not particularly familiar with it.

After thinking for a while, he didn't think of anything else except RB's Onmyoji culture.

However, there is no rush to do this at this moment, you can think about it slowly in the future.

Maybe there will be new ideas sometime.

And just one Onmyoji IP is worth more than 70 billion yuan.

Although if you want this IP to reach a value of 70 billion yuan, you still need to go through some operations.

But the problem is not big. Searching for a clear future direction is much easier than searching like a headless fly.

All in all, it’s rewarding to think of Onmyoji as an IP.

Lin Hui’s thoughts just now are not in vain.

After all, not everyone can think of something worth nearly 100 billion just by brainstorming.

Of course, as for the results of thinking.

Lin Hui didn’t tell Huang Jing anymore.

It is taboo to talk superficially or deeply.

Although Huang Jing and Lin Hui have collaborated many times.

But unfortunately, in Lin Hui's previous analysis of the basic social network, Huang Jing was not even considered to be on the outer edge of the basic social network.

In this case, Lin Hui had no reason to be too candid.

Lin Hui followed what Huang Jing said just now and said: "Acquiring animation IP is indeed a good idea, but I still have to think about which animation IP I want to acquire."

Huang Jing: “I understand, after all, not all IPs are suitable for gamification adaptation.”

Lin Hui: “That’s true, and even if it’s an anime IP that’s suitable for game-based adaptation, you have to figure out which direction to change it in.

Sometimes, even if an animation IP has good conditions and a good public base.

But if you’re not sure what direction gamification should take, it’s difficult to succeed.”

Huang Jing asked doubtfully: "Does a talented designer like you ever worry about failure?"

Lin Hui smiled: "If I just create a game from scratch, I don't care whether it succeeds or not.

Even if you fail, it's not a big problem. People can't always succeed.

What’s more troublesome is that when it comes to anime and game IP changes, once it hits the market, it’s easy to be stigmatized as ‘ruining classics’…”

Huang Jing: "You are too modest, this is a bad habit.

If you are always so humble, you will probably attract hatred for no reason at the Worldwide Developers Conference."

Lin Hui: "I see, the question is, aren't you still in China? Humility is a virtue."

Huang Jing: "Okay, okay, what you said makes sense.

But I think your worries are not necessary.

In fact, any domestic manufacturer that changes IP to a game may ruin a classic, but I think there is a high probability that this will not happen in your case."

Lin Hui asked curiously: "Oh? How do you say this?"

Huang Jing said: "There are two reasons for saying this:

One is because you are afraid of being scolded..."

Lin Hui: Is it good to be afraid of being scolded?

Just listen to Huang Jing continue to say:

"... Being afraid of being scolded shows that you care about the feelings of game players. This alone is already better than most game developers;

On the other hand, it's because you are very cautious about the subject matter of the game.

Nowadays, most domestic game developers are just like they don’t know how to think when it comes to changing IP to games.

In the process of gamifying overseas animation IP, almost everyone only thinks about changing it in the direction of cards.

This leads to a very serious problem: comic-book IP games are highly homogeneous.

Basically nine of the ten comic book (IP) games are card types.

These highly similar card games will only create vicious competition and intensify internal friction."

Lin Hui: “These game developers must also have their own difficulties.

The reason why this situation occurs is not necessarily because these domestic developers cannot think.

Most likely it is limited by funding costs.

It’s hard to make a meal without rice, and there is not enough money. Even if these game manufacturers want to make innovative games, there are not many types of games that they can make.

Card games are easier to implement than other games.

Many things can just be applied directly to templates.

When it comes to game production involving card games, the original drawings of the cards actually cost relatively more.

Furthermore, there are relatively high publicity costs after the game is launched.

Other than that, there's basically nothing to spend money on.

If you choose to develop a card game, you can save a lot of development costs."

Huang Jing said: "Having said that, as far as I know, among domestic game developers, except for a few big ones, they will put some effort into the original paintings of cards.

The rest of the small and medium-sized developers are completely fooling people with their original card paintings, and some even directly use the pixel style...

In short, everything is just to reduce costs. Even if these game developers have sufficient funds, they will reduce costs as much as possible.

In the eyes of these developers, as long as the game quality is passable, nothing else matters.

Because of this, I don’t quite agree with what you just said, and I don’t think this situation is entirely limited by funding.

The reason why these IP-modified games tend to be homogeneous is ultimately because these game developers have not stepped up their efforts in innovation.

If you develop a game, even at a low cost, I feel you can still make it a hit.

What I say is based on facts. Aren’t all of your previous games low-budget?

Even if it involves market research, it may cost a lot of money.

But I think the cost you spend is much less than that spent by domestic developers.

It can be said that the three games you initially launched were all low-cost games to some extent.

I think the reason why these low-cost games are successful is largely based on bold innovation.

I'm not the only one who thinks this way, many people in Apple's software marketing department also hold the same view.

As someone who was also interested in developing independent software, I am really angry when I see domestic game manufacturers running around like headless flies.

Why couldn’t many domestic game manufacturers understand this simple truth about winning through innovation?”

Huang Jing continued: "But things are not entirely pessimistic, after you appeared.

Now some domestic game manufacturers are more willing to devote their efforts to small games.

I saw not long ago that the game development departments of Pig Farm and some other major companies have stated that they will focus their resources on launching some small games in the next period of time.

I believe that in the next period of time, a large number of high-quality mini-games will emerge."

Lin Hui didn't know what to say in this situation.

Is this considered to have accidentally led the domestic game industry into a ditch?

Lin Hui: "Are you serious? Are these large game companies interested in making small games?"

Huang Jing: “The ‘small’ of mini-games only means that the game installation package is small and the gameplay is relatively simple, but it does not mean that you make less money.

You must know that your previous game "FLAPPY BIRD" had a revenue of over 10 million US dollars.

Faced with such terrifying profits, how could these big manufacturers not be tempted?"

Lin Fang said sadly, this is indeed the truth.

As long as there is money to be made, it is no problem to let these big factories raise pigs, let alone develop small games?

But having said that, mini-games may not be easy to make.

Mini game development is not that difficult.

But can the games developed truly cater to the market?

Failure to cater to the market will largely lead to failure.

The reason why Lin Hui was confident in launching those games before "Hill Climb Racing".

To a large extent, this is because these games have been tested by the market in previous generations.

And there is another important reason, Lin Hui is not worried about failure.
To be continued...