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Chapter 342 Minimalist Design Concept



While he was thinking about it, Lin Hui received a call from Huang Jing.

As soon as the call was connected, Huang Jing heard congratulations: "I also said that your newly launched small game is not a hit, but now its revenue has exceeded 50 million US dollars. Congratulations!"

Lin Hui said: "Thank you, but I can achieve such a high revenue.

This is also due to you. If you hadn’t suggested that I increase the selling price, I wouldn’t have been able to support such a high revenue scale now.”

Lin Hui's words are not completely modest, although there is also a saying of "small profits but quick turnover" in gaming.

But if Lin Hui originally sold it at a selling price of $1.

Even the effective downloads have doubled compared to now.

Its total revenue is still not as high as that corresponding to a selling price of $3.

Naturally, Huang Jing did not take any credit for Lin Hui's praise.

Huang Jing was also quite moved after hearing Lin Hui's heartfelt emotion.

Huang Jing indeed once suggested that Lin Hui adjust the pricing of the game "T-rex's Journey".

At the beginning, Huang Jing said that dinosaur culture was very popular overseas, and Lin Hui could definitely raise the price.

In fact, Huang Jing's suggestion to ask Lin Hui to adjust the selling price was just a casual suggestion, but it was unexpectedly unintentional.

To be honest, she was not very optimistic about Lin Hui's game "T-rex's Journey" at the time.

In order to avoid the dismal sales of the game "T-rex's Journey", which would dampen Lin Hui's self-confidence.

Huang Jing then suggested that Lin Hui increase the overseas sales price of the game "T-rex's Journey".

After all, if the game "T-rex's Journey" were still priced at $1.

Only by selling tens of millions of copies of the game "T-rex's Journey" can the revenue exceed 10 million US dollars.

At a price of $3, if you sell three to four million copies of the game "T-rex's Journey", your sales will easily exceed ten million dollars.

Although Lin Hui's reputation is not something that can generate appeal by selling tens of millions of copies of any game.

However, Huang Jing felt that it was because of Lin Hui’s reputation accumulated from previous games such as “HILL CLIMB RACING”.

Even if the price is slightly increased, Lin Hui's new game will not have any trouble reaching three to four million effective downloads.

And if the game "T-rex's Journey" can reach three to four million effective downloads, the price will be slightly increased.

In this way, even if the market response to the game "T-rex's Journey" is cold, it doesn't seem to matter.

After all, even with three to four million effective downloads, the game "T-rex's Journey" can still generate tens of millions of dollars in revenue.

Although Lin Hui has created many miracles, it was not just Huang Jing who was not optimistic about the game "T-rex's Journey".

Many game reviewers are also not particularly optimistic about Lin Hui's creation of this game.

Even Pingchun, who should firmly stand by Lin Hui, actually has many people inside who are not very optimistic about the game "T-rex's Journey".

As for why this situation occurs, it also has something to do with Lin Hui’s game design this time.

Although it is often said that simplicity is the best, the game "T-rex's Journey" is too simple, simple and even a bit crude.

In the past, Lin Hui made games like "2048" and "FLAPPY BIRD", although they were very crude.

However, there was only one "THREES" at the same time that had similar gameplay to "2048" online.

When the game "FLAPPY BIRD" was first launched, there were almost no games similar to this game.

In other words, games like "2048" and "FLAPPY BIRD" are also very simple.

However, GRAY FOREST has made such "simple" games in the past with almost no competitors when they were launched.

Because there are no competitors, it is naturally a simple model.

Even if the game content is not that excellent, you can still achieve success.

If Lin Hui’s previous games, which had almost no similar competitors after their launch, can be said to have won by taking the wrong approach.

So the success of the game "T-rex's Journey" can be said to be an adventure that draws chestnuts from the fire.

Why do you say this way?

Because the game "T-rex's Journey", aside from the connotation Lin Hui gave to this game.

In terms of form, this game is essentially a horizontal parkour game.

The most indispensable thing in the current Apple App Store, especially the Apple Mobile App Store, is parkour games.

There are not a hundred but eighty different kinds of parkour games.

It can be said that there are quite a lot of competitors for the game "T-rex's Journey".

Compared with other competitors that are also parkour games, the game "T-rex's Journey" has no advantages.

After all, the game "T-rex's Journey" is just a 2D parkour game.

Although Lin Hui’s previous games were all 2D.

But making a parkour game 2D, well...

I can’t say that the idea is weird, I can only say that the idea is too big.

Some radical marketers within Apple even feel that the game "T-rex's Journey" does not seem to have been created by Lin Hui.

The game "T-rex's Journey" looks a lot like a blockbuster product created by Google/Google's crappy programmers...

When Lin Hui launched the game "T-rex's Journey", he checked the Apple platform exclusivity agreement as usual.

In the spirit of the minimum agreement, Apple has promoted and publicized the game "T-rex's Journey" accordingly.

Despite this, many Apple employees, including Huang Jing, are not optimistic about products like the game "T-rex's Journey".

However, the reality is extremely disappointing.

"T-rex's Journey", a game they considered to be very simple, has set many records.

“The fastest small game with revenue exceeding 10 million US dollars”

“The fastest game to hit $20 million in revenue”

"..."

“The fastest small game with revenue exceeding 50 million US dollars”

How could a small, under-appreciated game like T-rex's Journey achieve over $50 million in revenue?

Incredible results!

But GRAY FOREST did it.

And as the saying goes, successful people always have countless halos attached to them.

After Lin Hui achieved rapid success.

A group of people immediately jumped out to praise Lin Hui for making the game "T-rex's Journey".

Although the software field is not adaptable to the cold law of "history belongs to the winner".

But successful people never lack all kinds of "just-in-time" (hindsight) analysis.

Anyway, Lin Hui has recently transformed the "simple" style of this game that many people have questioned into a minimalist design concept.

As a result, he became the target of crazy propaganda.
Chapter completed!
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