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Chapter 423 Minimalist Design Concept(1/2)

At about ten o'clock in the morning on June 30, Lin Hui received a call from Huang Jing.

As soon as the call was connected, Huang Jing heard congratulations: "I also said that your newly launched mini-game is not a hit, but now its revenue has exceeded 50 million US dollars. Congratulations!"

Lin Hui said: "Thank you, but I can achieve such a high revenue.

You are also responsible for this. If you hadn't suggested that I increase the selling price, I wouldn't have been able to support the current high revenue scale."

Lin Hui's words are not entirely modest, although there is also a saying of "small profits but quick turnover" in gaming.

But if Lin Hui originally sold it at a selling price of $1.

Even the effective downloads have doubled compared to now.

Its total revenue is still not as high as that corresponding to a selling price of $3.

Naturally, Huang Jing did not take any credit for Lin Hui's praise.

Even Huang Jing was quite emotional after hearing Lin Hui's heartfelt emotion.

Huang Jing indeed once suggested that Lin Hui adjust the pricing of the game "T-rex's Journey".

At the beginning, Huang Jing said that dinosaur culture was very popular overseas, and Lin Hui could definitely raise the price.

In fact, Huang Jing's suggestion to ask Lin Hui to adjust the selling price was just a casual suggestion, but it was unexpectedly unintentional.

To be honest, Huang Jing was not very optimistic about the game "T-rex's Journey" made by Lin Hui.

In order to avoid the dismal sales of the game "T-rex's Journey", which would dampen Lin Hui's self-confidence.

Huang Jing then suggested that Lin Hui increase the overseas sales price of the game "T-rex's Journey".

After all, if the game "T-rex's Journey" were still priced at $1.

Only by selling tens of millions of copies of the game "T-rex's Journey" can the revenue exceed 10 million US dollars.

At a price of $3, if you sell three to four million copies of the game "T-rex's Journey", your sales will easily exceed ten million dollars.

Although Lin Hui's reputation is already very great.

But when it comes to real money, the appeal of fame is actually very mysterious.

Anyway, Huang Jing is absolutely Lin Hui, even if she has charisma.

But not just any game can have the appeal to sell tens of millions of copies.

However, Huang Jing felt that it was because of Lin Hui’s reputation accumulated from previous games such as “HILL CLIMB RACING”.

Even if the price is slightly increased, it will not be difficult for Lin Hui's new game to reach three to four million effective downloads.

And if the game "T-rex's Journey" can reach three to four million effective downloads, the price will be slightly increased.

In this way, even if the market response to the game "T-rex's Journey" is cold, it seems to be nothing.

After all, even with three to four million effective downloads, the game "T-rex's Journey" can still generate tens of millions of dollars in revenue.

Although Lin Hui has created many miracles in the past, it was not just Huang Jing who was not optimistic about the game "T-rex's Journey".

Many game reviewers are also not particularly optimistic about Lin Hui's recent game.

Even Ping Chen, who should be firmly on the same side as Lin Hui, actually has many people inside who are not very optimistic about the game "T-rex's Journey".

As for why this situation occurs, it has something to do with Lin Hui’s recent game design.

Although it is often said that simplicity leads to greatness, the highest state of software engineering design is simplicity but not simplicity.

Having said that, the game "T-rex's Journey" is too simple, simple and even a bit crude.

Lin Hui made games like "2048" and "FLAPPY BIRD" before this, although they were very crude.

However, there was only one "THREES" at the same time that had similar gameplay to "2048" online.

When the game "FLAPPY BIRD" was first launched, there were almost no games similar to this game.

Although "2048" and "FLAPPY BIRD" are also very simple.

GRAY FOREST has made such "simple" games in the past and had almost no competitors when they were launched.

Because there are no competitors, it is naturally a simple model of taking the opposite direction.

Even if the game content is not that excellent, you can still achieve success.

If Lin Hui and his previous games, which had almost no similar competitors after their launch, could be said to have won by taking the wrong approach.

So the success of the game "T-rex's Journey" can be said to be an adventure taking chestnuts from the fire.

Why do you say this way?

Because of the small game "T-rex's Journey".

Putting aside the connotation Lin Hui gave to this game in terms of design elements.

Formally speaking, this game is essentially a horizontal parkour game.

In addition, the game "T-rex's Journey" is just a 2D parkour game.

Although Lin Hui’s previous games were all 2D.

But making a parkour game 2D, well...

I can’t say that the idea is weird, I can only say that the idea is too big.

Some radical marketers within Apple even feel that the game "T-rex's Journey" does not look like a serious project by Lin Hui, but more like a product that Lin Hui made casually.

Geniuses are often willful, like Lin Hui. It doesn't seem strange that such a talented designer occasionally behaves willfully.

In short, the game "T-rex's Journey" by some internal staff at Apple is very much like a blockbuster product created by Google/Google's crappy programmers...

The most indispensable thing in the current Apple App Store, especially the Apple Mobile App Store, is parkour games.

In terms of various parkour games, there are not a hundred but seventy or eighty.

The names are all highly homogeneous, basically like "XX Cool Run" and "Quick XX".

It can be said that there are quite a lot of competitors for the game "T-rex's Journey".

Compared with other competitors that are also parkour games, the game "T-rex's Journey" has no advantages.

And if the game "T-rex's Journey" can reach three to four million effective downloads, the price will be slightly increased.

In this way, even if the market response to the game "T-rex's Journey" is cold, it seems to be nothing.

After all, even with three to four million effective downloads, the game "T-rex's Journey" can still generate tens of millions of dollars in revenue.

Lin Hui checked the Apple platform exclusivity agreement as usual when he launched the game "T-rex's Journey".

In the spirit of the minimum agreement, Apple has promoted and publicized the game "T-rex's Journey" accordingly.

Despite this, many Apple employees, including Huang Jing, are not optimistic about products like the game "T-rex's Journey".

Although it is not optimistic, the reality is extremely disappointing.

"T-rex's Journey", a game they considered to be very simple, has set many records.

“The fastest small game with revenue exceeding 10 million US dollars”

"The fastest game to hit $20 million in revenue"

"..."

“The fastest small game with revenue exceeding 50 million US dollars”

How could a small, under-appreciated game like T-rex's Journey achieve over $50 million in revenue?

Incredible results!

But GRAY FOREST did it.

And as the saying goes, successful people always have countless halos attached to them.

When Lin Hui achieved rapid success.

Immediately, a group of people jumped out to promote the game "T-rex's Journey" that Lin Hui had previously created.

Although the software field does not adapt to the cold law of "history belongs to the winner".

But successful people will never lack all kinds of "just the right time" judgments.

This kind of research and judgment is rather a hindsight-style interpretive analysis.

But it doesn't matter what it is exactly.

Anyway, Lin Hui has recently transformed the "simple" style of this game that many people have questioned into a minimalist design concept.

As a result, it became the object of crazy tout.

And it's not flattery in the ordinary sense, it's simply advocating without any lower limit or bottom line.

Huang Jing already claims to be a half-fan of Hui, but she still feels a little ashamed after seeing some media/self-media comments that kneel down and lick Lin Hui.

Huang Jing was looking through "Gaowan Cool Comments" today.

She found that "Gaowan Ku Ping", a relatively professional software evaluation column in China, was very negative about GRAY FOREST:

"Hello, everyone, I am the "Ku Pingjun" you are familiar with. In this issue, we will talk about the minimalist design of the software.
To be continued...
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