Of course, it was impossible for Elizabeth Nice to directly inform Lin Hui of Pingcheng's internal projects.

During the casual conversation, Elizabeth Nice accidentally mentioned that Apple was trying to integrate print media resources and seemed to be taking action.

Taking advantage of this information, Lin Hui combined it with the information from his previous life and concluded that Pingchun was suspected of running a news aggregation APP.

The only news aggregation APP worth mentioning that Apple has built in the past and present life can only be Apple News.

Apple News, also known as "Apple News", is a news reading application developed by Apple.

Apple has high expectations for the Apple News software.

As soon as Apple News came out, it became the built-in news application of iOS.

Lin Hui's impression was that this software was released with the iOS 9 operating system.

This software originally appeared as an easter egg at Apple's WWDC 2015 developer conference.

Only one month after the previous Pingchun News software was launched, Ku/Ke announced that the monthly active users of the Pingchun News software had exceeded 40 million.

Jufan Pingchun is involved in new areas of software.

Overseas media, which have the right to speak and financial resources, even dare to point fingers at politics.

For a news reading application, this score is considered reasonable.

Digital subscriber revenue reached $99 million in the quarter alone.

But for media and content creators who cares

Do not use the development situation of domestic media to substitute the situation of overseas media.

Most of the time, Pingchun's approach is to reinvent the wheel or find a different approach.

Many overseas print media that are keen on making big news have long captured the inevitable trend of the digital age.

Therefore, we began to proactively embrace digitalization and actively carry out digital transformation very early.

In the West, why do media and content providers with considerable voice willingly stay behind the scenes?

The established hardware platform and excellent ecosystem are Apple’s own advantages in getting involved in the news field.

However, from the perspective of subsequent development, Apple News has not achieved greater success.

Judging from the development of Pingchun News in the previous life, except for the creation of Pingchun News Format (ANF), Lin Hui did not see a new approach, let alone reinvent the wheel. He only saw endless integration.

In the previous life, it was not until 2018 that Apple mobilized its financial capabilities to acquire Texture, an old app-based digital magazine subscription service provider, for US$465 million and integrated Texture into Apple News.

Compared with the huge user base of Apple devices, such a user growth rate is really difficult to justify.

In addition, in Lin Hui’s view, Apple News is a very bad Apple software.

However, no matter how Pingcheng News develops, it doesn’t seem to matter much.

Make the platform an outlet for media content, while media and content providers only focus on their own content production.

This advantage is merely an attraction to users.

Everything else is easy to talk about, except touching the cheese is impossible.

Many traditional paper media have done quite well in digital transformation.

As for Pingchun’s thoughts?

Apple’s idea for the “Apple News” software is similar to Facebook’s idea for “Instant Articles.”

But when faced with uncompromising authoritative media and high-quality content creators, Apple still encountered a lot of troubles.

In this case, who cares about your Pingchun's ecology?

Relying on free traffic, but also not forgetting to create high-quality content and build a paywall.

In short, although Apple is very ambitious in terms of news aggregation.

It wasn’t until November 2016 that Apple News’ monthly active users exceeded 50 million.

Just relying on subscription revenue, the revenue in a single quarter was more than 600 million yuan.

Lin Hui remembered a piece of news he had seen in his previous life:

In the second quarter of 2018, The New York Times had more than 2.9 million digital subscribers.

But when it comes to the Apple News software, what Apple does is very different from what it did in the past.

This ability to attract money is simply amazing.

The road ahead for Pingchun News has become a little easier.

Although the idea is very clear, the idea of ​​​​severing the gap between media and content providers and users is obviously a wishful thinking, or seeking the skin of a tiger.

Such as "The Economist", "New York Times", "Bloomberg", "The New Yorker", "Wall Street Journal" and so on.

They all hope to integrate media and independently produced content into a complete "package" and user experience.

Real money is what matters.

After all, services like iTunes, iBook, and Apple News have basically nothing to do with mainland China.

But if you look internationally, the trends of Internet giants are still worthy of attention.

At least it's worthy of Lin Hui's attention.

After all, Lin Hui’s true original intention is to build a company that is truly powerful and influential internationally.
Chapter completed!