Chapter 114 The girl with a clean mouth
Chapter 114 The girl who cleans her mouth
The closing show of "Lafayette", the finale of Donghai Fashion Week, is naturally hard to get a ticket for.
They were either leaders of the cultural department, big names in the fashion industry, or even a few familiar celebrities, and then there were the so-called aristocratic ladies from Shanghai.
Thanks to the beautiful sister Bing, Ma Liang followed the staff member Meng Fei and naturally sneaked in easily.
In the main show venue of the big tent, both sides of the nearly 30-meter T stage were already filled with guests from all walks of life. Under the background of strong rhythmic electronic music, the entire show was integrated into a fashionable atmosphere.
Normal fashion shows don't last too long.
Unless it is an annual show, the actual time given to the models to walk the show is only about 15 to 20 minutes.
The catwalk hasn't even started yet, so there are naturally a lot of whispers and discussions in the hall.
The closing show, which was originally scheduled to start at 7:30 p.m., had not started until 7:30 p.m.
Finally, when someone who looked like a leader arrived belatedly, the music finally changed.
If it is not a super big show like Victoria's Secret, there is usually no host, and there is no process of joining the show and passing the show.
Strong rhythmic electronic music sounded, and the catwalk officially began.
Karl Raphael is such a big celebrity that even the catwalk models are specially invited from abroad, and the expenses are naturally borne by the organizers of Donghai Fashion Week.
There is no other way, why do they want this "Caesar of the fashion industry" to come over and support the scene?
Supermodels with cold temperaments and skinny figures slowly appeared on the stage wearing the latest styles of the designer brand LAGERFELD-GALLERY of "Lafayette".
His personal brand is designed in a neutral style, and has a hard-core sexy charm when worn on models.
The rigorous lines and contours, the emphasis on proportional segmentation and ribbon-cutting techniques are in line with the serious temperament of Karl Raphael's German nation.
Art is in the heart of rigorous craftsmanship, but still embraces a light heart.
Karl Lagerfeld is worthy of being a fashion guru. His strong personal style design makes the models look like Bond girls, with a tough temperament and equally sexy and sultry appearance.
"Lafayette is Lafayette, and his cards are big.
When will our Mr. Yan be like him, then I will be proud to brag." Meng Fei, the loser, sighed at the side.
Ma Liang was happy after hearing this: "Then just wait!
Uncle Karl also struggled for many years to reach his current status. When he became famous and started a family, his hair was already gray."
"That's right. That's how it is in the art world. The older people get, the more valuable they are." Meng Fei agreed helplessly.
The two of them sat in the corner, watching models from all over the world take turns on the stage, which was really eye-catching.
The fashion industry is not limited to the product itself, fashion media, model agencies, stage performances, etc. all fall into this category.
Take the model agency industry as an example. It’s also a mixed bag of good and bad.
Serious model agencies will continue to discover and train outstanding new talents from Eastern Europe or South America every year.
To meet the needs of fashion brand companies for shooting fashion blockbusters and new product catwalk shows.
Irregular model agencies have brought chaos to the industry, and some have even become the role of madams who specialize in exporting big horses.
There are also people who turn modeling agencies into their own harems.
There was once a famous painter in Shanghai who was worth over 100 million, and he successfully turned his modeling agency into a den of prostitution.
Models contracted by his company must sleep with him if they want to be promoted, which is a shame in the industry.
Fortunately, such a cancer in the fashion industry died young, otherwise I don’t know how many girls with dreams would be destroyed at his hands in the future.
The organizer of Donghai Fashion Week has an official background, so this kind of thing must be less common.
"Lafayette" is just a guest who was invited to perform. It's not his real product launch tonight, so he didn't show too many styles.
So this so-called closing show ended in just ten minutes.
After Karl Lagerfeld personally appeared on stage to express his gratitude to all the guests, his facade mission was completed, and he stepped off the stage and left in a hurry.
The time was so short that many ladies and ladies who were just starting out felt lonely. Everyone lamented that they had not seen enough. They did not know that most fashion shows are like this.
Generally speaking, when a catwalk show ends, the guests will automatically leave.
The next catwalk show belongs to another brand, and that brand will also invite its own guests and guests.
But tonight is different. All the heavyweights are here, so it is impossible to drive them away in advance.
Not long after the closing show of "Lafayette" ended, the host's prompt came from the speakers: "Dear guests, please wait patiently!
Next, the famous Chinese designer Ms. Yan Bing will bring you the first brand launch show of the new fashion brand she created - [MiMo]."
The waiting music started, and everyone started to look forward to it again.
"It's coming, it's finally here." Although he had known the process for a long time, Meng Fei, the quasi-marketing director, couldn't help but get excited.
After all, the better the [MiMo] brand develops, the better he will rise with it. As long as he sits in the position of director for a few years, he will have the capital to make money in the industry in the future.
The wait didn’t take long, just a few minutes later, the [MiMo] release show began.
The music has changed again, to a more dynamic rhythm, which is also very suitable for [MiMo], a young brand that has just been born.
Amidst the fast rhythm of drums, the chief model of the [MiMo] release show, Zuo You, made a shocking appearance.
The clothing industry has strong seasonality, so whether it is fashion week or new product launch conferences of clothing companies and designers, they usually release products for the next season.
Even though it is already winter, the shows on the Donghai Fashion Week these days are all the styles for next spring and summer.
The catwalks of ordinary fashion brands are different from the catwalks of luxury brands.
Basically, there won’t be too many concept models, and the ribbon-cutting of clothing designs is not that fancy, making it more difficult to display.
In particular, from a cost perspective, most of the styles of fast fashion brands are minimalist, which further tests the matching of styles and the objective conditions of the models, which is extremely difficult.
But Zuo You lived up to expectations and attracted everyone's attention as soon as she appeared on the stage.
A bright yellow suit jacket, a pure white round-neck printed T-shirt, light-colored jeans and white shoes, casual and intellectual.
Most people simply can't hold on to bright yellow, a color like this. Even those female celebrities who are famous for their looks, few can handle a coat of this color.
If you don't have enough temperament, you will look "village old" when you wear it.
But this bright yellow suit was casually worn on Zuo You, and everything looked very harmonious, it was so high-end.
The white T-shirt worn inside has no fancy patterns, only a simple English letter print, and the big LOGO of [MiMo] is printed directly on it.
It's very simple and explains everything.
[MiMo] is here, and this brand has since entered the global fashion stage.
It's not as fancy as the big-name concept models, and it doesn't require too much red tape. It's just such a simple outfit that shows the style concept of the [MiMo] brand at a glance.
This is Yan Bing's strength. She wants to use the simplest yet most difficult-to-wear styles to tell the world that even in fast fashion, I am top notch. She is so domineering.
If you are not convinced, come and challenge us. This bright yellow suit worn by our [MiMo] chief model will show you your true colors in minutes.
Whether it is a fashion ICON or not, you will know once you wear it.
This single product alone shows Yan Bing's ambition. Even if it is fast fashion, [MiMo] is different from ordinary fast fashion.
Never deliberately cater to the market, but play with your own style and characteristics.
This is the most intuitive way to use the product to tell consumers that if they choose [MiMo], they choose Fashion.
"Teacher Ma, if you don't have a vicious vision, this is still the stubborn girl just now!" Even after watching the rehearsal, Meng Fei couldn't help but sigh under the atmosphere.
Because Zuo You's performance is so perfect, she is obviously stern but has a natural affinity, not as cold as other models.
With her perfect clothes and figure, coupled with her "catfish-like" appearance, she manages to put on an outfit that is hard to hold onto and make it look as casual as a daily commuter outfit.
What does it mean that God rewards you with food? At this moment, she has perfectly explained this point.
Ma Liang couldn't help but feel proud after seeing it. After all, it was his discerning eye that made him the chief model today: "Now you understand, you have to hold this girl tightly.
With her endorsing [MiMo], I don’t know how much publicity expenses will be saved in the future.”
"Endorsement? She is just a student in the acting department, not a big star." Meng Fei was confused.
There is no problem in arranging Zuo You's show, but endorsement is not a trivial matter, and it is impossible if you are not famous.
Ma Liang hated the iron and said: "You know nothing about hammers, but if you don't have some foresight, how can you show your ability as a marketing director?
Now that you have become a big star, do you still need to endorse me?"
"Okay, okay, as long as Teacher Ma says something, I will sign her even if she is just a passerby." Meng Fei, the loser, gritted his molars and said reluctantly.
He thought that in the worst case, he would pay Zuo You some salary to support him, and just make Ma Liang happy.
Seeing his unwillingness, Ma Liang was so angry that he cursed: "Don't be unhappy, this girl's conditions are one in a million.
Especially that little bit of affinity, which is very good in terms of popularity with people around the world, is something that can only be found but not sought.
Finding her as a spokesperson is like finding a treasure for [MiMo]. Once you use it well, you can just wait for a promotion and a salary increase."
This is not Ma Liang's nonsense, but one of his favorite things to analyze in the past life gossip entertainment news.
Which female star is popular among the public, and which model is unrivaled in popularity among the public?
Zuo You has all the qualities that make successful celebrities and artists recognized by the market. The reason why she never became popular in her previous life is probably related to her unwillingness to suffer losses.
In the fashion industry and the entertainment industry, if you want to be famous without any cost, how is it possible?
His acting skills are as good as those of Mr. Songwen, and not many people knew him before he played Gao Qiqiang. If he hadn't been lucky enough to get a chance to act well, there's no telling where he really sells fish.
This industry is so realistic, opportunities are far more important than strength.
Zuo You must have been reluctant to take risks, so he couldn't get a good opportunity. In his previous life, he didn't know which theater he worked as a transparency.
"Really? Then I will report to Mr. Yan tomorrow and sign a long-term contract with this girl immediately.
Three years, no, directly sign for five years.
But Teacher Ma, how should Zuo You be used as the spokesperson?" Meng Fei asked tentatively while expressing his determination.
Ma Liang did not answer directly, but turned around and asked, "Have you ever heard of a girl with a clear mouth?"
Chapter completed!