What else do you need a bicycle?

Before I knew it, more than twenty days had passed, and it was already May.

During the May Day holiday, Ma Liang didn't get much rest, and kept staring at the decoration construction of several Malatang restaurants.

When you open a store, it is rare for a landlord to give you a long rent-free period for renovation.

The bigger the shopping mall, the shorter the rent-free period it provides. Unless you are a super big brand and the shopping mall will kneel down and lick you, you will have to rush for time to decorate whenever you open a store.

After all, if you delay the construction period for one day, you will delay the opening of the business to make money. For ordinary stores, the renovation period will not exceed one month.

In less than twenty days, not only the renovation of the Yaxin Plaza store was completed, but also the image store of Bailian Shopping Center in the western suburbs was ready to open at any time.

This is also related to the simple decoration requirements of Malatang restaurants. If it is a large restaurant, it will definitely not be so fast.

Now that everything was ready, Ma Liang couldn't wait to choose an auspicious day and directly ordered He Feng to open the business as quickly as possible.

If Malatang opens one day earlier, it can start recruiting investors and franchises one day earlier.

Ma Liang is also looking forward to it. If the Chuan Chuan Xiang business is based on the creativity of the catering boss in his previous life, then the Malatang business will have to be explored by himself.

After reviving his life and changing his way of living, he also wanted to see what he could create.

That day, Ma Liang drove directly to the Bailian Shopping Center in the western suburbs, because the first store of [Liupo Malatang] was scheduled to open here.

Because it was not a weekend and the May Day holiday had just passed, there were not many people in the shopping mall.

Malatang shops are different from Chuanchuan shops. Their business logic is different and they take a long-term view, so it doesn’t matter what day they open.

This store in Bailian Shopping Center in the western suburbs is said to be an image store, but it is actually closer to a flagship store.

Not only is the store area larger than the new store, but Ma Liang also spent a lot of money on decoration.

In this day and age, it is actually very difficult to build a flagship store.

On the one hand, today's major infrastructure construction has just begun, and there are not many commercial real estate.

On the other hand, it is difficult to find a suitable store. In terms of the area requirements and traffic flow requirements of the flagship store, it is not easy to find it in a short time.

After all, opening a store is not a random business. Each commercial outlet has a certain amount of traffic, and the business area it can support is also very limited.

You can't have only one or two hundred customers entering the store a day. You have to open a store with an area of ​​1,000 square meters.

Therefore, Ma Liang can only say one thing about the location of the flagship store: it depends on fate!

"Boss, why are you here so early? The mall has just opened." As soon as he saw Ma Liang, He Feng came up to him.

It was just past ten o'clock, and there were no customers in the store.

And [Liu Po ​​Malatang] opened quietly, without any big news.

After all, if you open a store in a shopping mall, you can't do much except put a few flower baskets in front of the store. How can you set off firecrackers?

Ma Liang smiled and replied: "I don't want to come over and take a look. I feel uneasy."

"Boss, please relax. I've been working for so many years. This is the first time I've seen Malatang made so high-end. It's definitely not bad.

And I also asked some of my former colleagues, and they all said they were very optimistic about our [Liupo Malatang]." He Feng comforted with excitement on his face.

Having worked in the catering industry for several years, his former colleagues are naturally industry insiders.

The Malatang brand was founded, and several stores were opened in succession. He Feng's current position has reached a higher level, so how could he not investigate the industry feedback on this project?

Ma Liang nodded when he heard this, and directly ordered: "You go about your business, I'll just take a look."

After saying that, he wandered around the mall on his own.

Although Xijiao Bailian is called a shopping mall, it is actually a semi-open-air open shopping mall with great design features.

Although this kind of open shopping mall was not liked by the public more than ten years later, it is still very popular among surrounding residents these days.

Although today is a working day, more and more people are visiting the shopping mall.

After wandering around for a while and looking at the situation of other restaurants, Ma Liang became increasingly satisfied with the location of [Liupo Malatang].

Because the shopping mall in Xijiao Bailian is of moderate quality, it is very suitable for the positioning of an image store.

Moreover, the mall only opened in 2004, and it still looks very new now. The brand used to set off [Liupo Malatang] cannot be better.

Because Ma Liang not only simply opened a store, but also shot a brand promotional video.

After all, when you go out to solicit business, you can't just bring your mouth. You have to have everything you need, including brand brochures, video promotional videos, etc.

If these facades are not done well, the sales staff in the marketing department will just rely on their words, and they will not be able to deceive the franchisees.

As soon as he wandered back to the store, Chu Chengdong came over with the advertising company.

"Boss, the shooting team arranged by the advertising company is here, and the equipment looks professional enough." Chu Chengdong directly took credit because he was the one who contacted the advertising company.

Although the quotation was a bit high, fortunately the boss was happy enough and agreed directly.

If the water is clear, there will be no fish. Ma Liang won't care whether Chu Chengdong gets a kickback or not. It's just a small amount of money, as long as he can get things done.

Ma Liang replied calmly: "As long as it's professional enough, I'm just waiting to see the finished film."

"Boss, don't worry!

In the future, even if the business is not good enough, I will arrange some child care to come over and make up for the work.

We will definitely make our [Six Pos Malatang] film become a hit with the whole audience." Chu Chengdong vowed.

So Ma Liang watched from the sidelines as he led the advertising agency to work, and left professional matters to professionals.

I just happened to take advantage of the lack of guests to take some clean footage.

I continued shooting until noon, and it was almost dinner time and finally a customer came to the door.

People are curious about novelties. If a new store opens and it is within the scope of their spending power, most people will try it.

No, on the first day of the new store’s opening, even if it’s not a weekend, [Liupo Malatang] is almost full.

Although it wasn't as exciting as Chuan Chuan Xiang, Ma Liang couldn't be more satisfied with this start.

After all, super Internet celebrity snacks are hard to come by, and the restaurant was fully booked on the first day of opening. He can no longer force anything.

You must know that Malatang serves food quickly and eats faster. The table turnover rate of dine-in food will definitely not be low.

There are more than 20 tables in the store in Xijiao Bailian. Even if we only turn the tables two or three times and receive three to four hundred customers in a day, there will still be no big problem.

However, [Liupo Malatang] due to the innate attributes of the product, the unit price per customer cannot be as high as Chuanchuan Xiang.

According to the consumption level in 2006, 8-10 yuan per capita is the normal level.

This is still the case in Shanghai. If we move to third- and fourth-tier cities, the price per customer will only be lower.

But even so, if every store can be almost full like the Xijiao Bailian store, then it will be a good business no matter which city it is placed in.

But when you think about it, you know it's impossible. After all, not every location can be so good, and not every store can spend so much money on decoration and support, and the products sold are not expensive.

Ma Liang hoped in his heart that most of Liupo Malatang's outlets above standard stores would be able to have 200 customers every day.

Even according to the consumption level in third- and fourth-tier cities, the unit price is 5-6 yuan, and the sales per day are more than 1,000 yuan, and the revenue is more than 30,000 yuan a month.

The gross profit margin of catering is over 60%. After deducting costs, the net profit is more than 10,000 yuan a month.

A standard store of about 60-80 square meters can cost hundreds of thousands of dollars a year.

Even if it is a smaller satellite store with limited service capacity and can only receive about a hundred customers a day, it is still a good business.

Because the cost of a mom-and-pop shop is lower, there is no problem in making 50,000 to 60,000 yuan a year.

Compared with the dead wages of ordinary office workers in the local area, which only earn 10,000 to 20,000 yuan a year, it is not even a bit better.

Although this revenue figure does not seem exaggerated, don't forget that it is only 2006.

After 2008, the central government turned on the money printing press, flooded the country, and prices rose several times. This revenue figure also doubled several times, and you will know how exaggerated it is.

Even if the situation is not as good as Ma Liang expected, even if the revenue is discounted, it is still a good business for most people.

Not everyone has that fate, and they can do "Red Lips and Chuan Chuan Fragrance" at every turn.

I am so grateful to be able to join a stable and profitable business.

To put it bluntly, don’t underestimate the speed of making money. You can buy an apartment in a few years, and you don’t need a bicycle!

Putting aside the income of ordinary office workers, who can buy a house after working for several years without even being able to raise the down payment?

Therefore, the better the performance of [Liupo Malatang], the more confident Ma Liang will be in starting investment and franchising.

After all, he doesn't want to cut leeks, but wants all franchisees to make money.

Even for the small businessmen who join the satellite stores, he has the same expectations.

Only when all franchisees make money can [Liupo Malatang] truly become bigger and stronger and become a big and reliable brand.

It’s a big chapter. Let’s post one chapter first and then continue writing when I get back in the evening.

Updates will be unstable in the next few days, due to special circumstances.

If there is an unexpected day of updates, please forgive me!

I'll make up for it when I'm done.
Chapter completed!