Chapter 248 Swapping a shotgun for a cannon

Mr. Chen, our fat brother, played a good role as a child care worker today.

He played the face of the nouveau riche so vividly, and his acting skills were as good as those from a professional background, and many local bosses fell in love with him.

Ma Liang has no choice. Everything is difficult at the beginning, and the first investment fair is the most difficult.

After all, without any customer testimonials or franchisee success stories, relying solely on brand promotional videos to fool people will always be a bit false.

Things like recruiting investors and franchising become easier as you go forward, but the beginning is the hardest.

When there are hundreds of [Liupo Malatang] franchise stores, there will be people rushing to join the franchise without even having to waste words.

But today was the first investment fair, especially since the conditions for joining the Malatang project were so stringent, Ma Liang had no choice but to let Fa Ge play the role.

After all, people like Yang Guofu Malatang in his previous life and Little Sheep, the first hot pot hot pot franchise, all started to join the franchise from their relatives and friends.

After having twenty or thirty chain stores, the road to large-scale investment and franchising began.

No matter what industry you are in, it is not that difficult to deceive strangers as soon as you start recruiting or joining.

Originally, Ma Liang asked Fa Ge to give it a try, but unexpectedly the effect was surprisingly good.

We all have the same human nature. Hiring a sitter for a business promotion and franchising event and hiring a sitter to queue up at an internet celebrity store are essentially the same thing.

It's just a matter of learning and applying what customers have witnessed, there's nothing surprising about it.

It is certainly impossible to fool everyone with things like shilling, but as long as some people fall for it, it is enough.

What's more, Fa Ge's performance was perfect, and the investment scene was a complete explosion.

A total of 780 local bosses came to participate in Liu Yimiao's training class, and 780 franchisees paid by swiping their cards on site.

Many local business owners know at a glance that they have a lot of spare money in their accounts, and start with three or four franchise stores as soon as they start selling.

After an investment promotion meeting, these 70 or 80 local bosses joined more than 200 stores in total.

Among them, there are more than 180 standard stores and more than 50 image stores. Some bosses have even inquired about flagship stores.

All I can say is that there are too many rich people, and it’s hard not to accept them.

After working for more than two hours, Chu Chengdong and his brothers finally finished serving the franchisees.

The first investment fair achieved a total sales of more than 14 million yuan, and the actual payment was more than 4 million yuan.

Once the contract is signed, the dozens of franchisees will soon transfer the remaining balance to Ma Liang's corporate account.

This process will never be long, because the speed of marketing of [Liupo Malatang] will not give them too much time.

Once the momentum is gained, the development speed cannot be slowed down.

Whether it was Little Sheep or Little Tail Sheep Hotpot in the previous life, or Yang Guofu and Zhang Liang Malatang, this is the pace of development.

Even those projects of cutting leeks are like a snowball.

In the lounge next to the banquet hall, Chen Jinfa asked Ma Liang for credit with a flattering look on his face: "Brother, do you think my acting skills just now are okay?"

"That's right, I'll give you the first credit." Ma Liang was very happy as he recalled the scene where he saw franchisees actively swiping their cards in the banquet hall.

In particular, the data fed back from time to time by employees in the Investment Promotion Department made him even more excited.

That's more than 14 million. The power of sales is really jaw-dropping. What is the difference between this and robbing money?

No wonder those giants and big companies in previous lives loved holding marketing conferences.

Although these franchise fees will be invested in expanding reproduction in the future, such a large amount of money is enough for Ma Liang to change his tactics and no longer be constrained when developing the food supply chain.

Although there are also franchisees from other regions, most franchisees are local bosses in Suzhou.

As expected of the economically developed Yangtze River Delta region, the market in just one province has allowed [Liupo Malatang] to pass the stage of development and directly enter the stage of rapid growth.

This is also the reason why Yang Guofu Malatang in his previous life had to move his headquarters to Shanghai.

After all, the various conveniences and advantages of the free shipping area are unmatched by other areas.

Ma Liang is not in a hurry to hold a second investment fair. He must fully digest the results of Jiangsu Province's victory.

The most important thing now is to sign contracts with franchisees as soon as possible and urge them to open stores.

After the franchise stores in Suzhou reach a certain number, it will be time to continue expanding to the next target province.

“Boss, it’s fifteen million, what a great victory!

This time, the brothers are at ease, and everyone is getting ready to celebrate." Chu Chengdong rushed to report as soon as he ran into the lounge.

After receiving the agents, he rushed over to report the last good news.

Because at the end of the day, a few local bosses who had left the hotel banquet hall thought about it and came back to swipe their cards to join.

The overall results of this investment fair far exceeded everyone’s expectations.

It can only be said that Ma Liang's prudence and sincerity impressed these local bosses. Everyone is not a fool. Whether you are cutting leeks or working on a project in a down-to-earth manner, you can understand it if you think carefully.

The local bosses can definitely find out the real operating conditions of [Liupo Malatang] even if they ask their friends to inquire in Jinling City.

The successful case of Ma Liang opening a model store in advance is the best testimony.

With this result from the investment promotion meeting, we can definitely say: Boss Ma deserves everything.

Looking at Chu Chengdong's excited look, Ma Liang directly ordered: "Everyone has worked hard. Chengdong, you lead the team and take the brothers to have fun at night. I will reimburse you."

"Thank you, boss!" Chu Chengdong was so happy that he couldn't help but feel happy.

At this moment, even if he were asked to pay for the brothers to go to the team building, he would be very happy. After all, someone in his mind will also take off with the Malatang project.

Ma Liang then warned: "Let's have fun, we still have to work hard to follow orders tomorrow, and the victory of this investment fair must be consolidated.

Whether our [Liupo Malatang] can soar into the sky depends on the next half month."

"Don't worry, boss, brothers will never betray your trust." Chu Chengdong immediately issued a military order.

Ma Liang nodded, and his heart was mostly settled.

Even if only half of the more than 200 franchise stores are implemented, it is enough for the Malatang project to take off.

With more than fifteen million as a foundation, Ma Liang's new business can be immediately replaced.

Not only can the food processing plant be further expanded, but the foundation for a logistics supply chain can also be easily established.

The most important thing is that we will have the funds to open model stores in other provinces.

There is food in hand, so don’t panic!

Moreover, this amount of money is only the first installment. As long as the investment and franchising continues, the Malatang project will continue to bring more cash flow to Ma Liang.

By the time [Liupo Malatang] opened across the country, although his wealth did not dare to be compared with that of the top bosses, he was still proud enough.

Ma Liang then ordered He Feng beside him: "We must pay close attention to the next employee training. These more than 200 stores have a gap of more than 200 store managers. The talent echelon must not be interrupted.

I will approve a sum of money for you and build a special training classroom.

Make recruitment and training a regular part of the daily work of store operations and management.”

"I understand, boss!

I have already brought out a group of backup store managers, and these people can serve as training teachers. It will be no problem to lead the new with the old." He Feng's preparations are quite solid, and the boss does not need to worry.

Ma Liang was very pleased when he heard this. Fortunately, he had two right-hand men, Chu Chengdong and He Feng, to help him.

Otherwise, he would be so exhausted that he would not be able to handle so many things.

But despite the fact that he is about to receive more than 15 million yuan, it will not be without worries. At least he is still a novice in logistics and distribution.

How many vehicles should be allocated to the fleet, how many warehouses should be built, and where should the warehouse outlets be located?

For problems like this, Ma Liang didn't know where to start. It seemed that he had to recruit a talent in warehousing and logistics as soon as possible.
Chapter completed!