Chapter 249 Is this popular?

The success of the [Liupo Malatang] franchise not only changed Ma Liang's mentality, but also the senior executives under him were as if they were on a roll.

Such is the momentum of success that it will make everyone feel proud.

When a company grows bigger, it's like building a dynasty. All the old employees seem to have the merit of following the dragon.

Everyone's subjective initiative has been fully developed, and there is no need for Ma Liang to do any psychological construction.

After the investment fair, he immediately returned to the Magic City with his senior executives, but he couldn't stop for a moment. He couldn't rest for a day and became even busier than before.

First, let the brothers in the investment promotion department continue to urge the franchisees to sign the contract and pay the final payment as soon as possible.

The second step is to prepare for large-scale store openings, sort out the management system, reserve store manager training and store clerk recruitment, build the food logistics supply chain, etc., and move forward rapidly one by one.

Finally, he took Chu Chengdong and the brothers from the marketing department to formulate the next marketing plan.

This is what happens when you start a business. Before you really become big and strong, you have to be a bit helpless.

The next store expansion arrangements for [Red Lip Chuan Chuan Xiang], which province will be the next investment battlefield for [Liupo Malatang], how to control the respective market sizes, etc.

These all need to be set by Ma Liang himself, and there is no way to let his subordinates do it.

He had been busy for more than two weeks before he was able to straighten out the company's affairs. In the process, he had to expand the number of people in the management team again.

In addition to the two senior executives, He Feng, who was in charge of store operations, and Chu Chengdong, who was in charge of marketing, two more talents were recruited.

One is Shi Zhengping, an executive responsible for the construction of the logistics system, and the other is Wang Ru, a female executive responsible for marketing management.

Marketing and marketing are always understood together. In fact, these two tasks complement each other and have their own division of labor and emphasis.

Chu Chengdong is reasonably qualified in charge of the front line of the market, but he is much weaker in marketing.

This can be seen from the last brand promotional video he was responsible for shooting. It can only be said to be barely adequate, not to mention a surprise. Anyway, the boss Ma Liang is not very satisfied.

If the marketing and packaging were so perfect, why would Fa Ge be used as a shill in his true self?

But Ma Liang himself was not professional, so regardless of Chu Chengdong's displeasure, he insisted on splitting the marketing work from the marketing department and giving it to the more professional Wang Ru.

After all, the investment promotion for the Malatang project needs to continue to be promoted, and brand marketing cannot hold back.

Ma Liang's ambition is to compete with those large foreign fast food brands.

Wang Ru, with a monthly salary of 50,000 yuan, lived up to expectations and quickly submitted a brand new brand plan, which sounded very professional.

It not only retains the people-friendly characteristics of the brand name [Liupo Malatang], but also adds many new concepts and elements in terms of brand connotation, food culture, food safety, etc.

The purpose of this marketing plan is to widen the gap between customers' perceptions of [Liupo Malatang] and ordinary Malatang shops on the street.

After all, the prices of [Liupo Malatang] are relatively more expensive than those in street shops.

With the enchantress’s secret soup base recipe, the taste is definitely good. Now only if the added value of the brand is also increased, customers will be more than happy to pay the price difference.

Professionals are not just bragging. At the executive meeting, Wang Ru's plan was unanimously approved, and even Chu Chengdong had to say he was convinced.

As for another professional, Shi Zhengping, his salary is much higher than Wang Ru.

He was once the logistics director of a large supermarket chain, but Ma Liang hired him with a high salary plus the promise of options.

If you don't want to give up your children, you can't trap the wolf. If you want to find real talents, the boss must have a pattern.

After all, the construction of a logistics system often requires hundreds of thousands or millions of investments. If you, an amateur, mess around, you may waste an unknown amount of money in minutes.

The value of professionals is reflected in their ability to help you advance efficiently with their rich experience.

Not only will it avoid detours, it will also save economic costs and project time, and it will even creatively help you build competitive barriers to deter future competitors.

As for Shi Zhengping’s experience and level, to be honest, in the early stages of the [Liupo Malatang] project, it was a bit overkill.

They can even handle the logistics system of a large supermarket chain, so a small Malatang project is no problem.

As soon as Shi Zhengping joined the company, he quickly solved the company's biggest problem.

Otherwise, Ma Liang would still have a headache. How should he build his own food distribution supply chain to ensure timely and low-cost delivery of materials to various franchise stores?

It was Saturday, and after more than half a month of running around, it was rare for him to sleep in.

He originally thought he could just sleep and wake up naturally, but unexpectedly, Liu Feifei suddenly came to the door and disturbed his sweet dream.

Bang bang bang, the door was knocked non-stop by the witch.

Ma Liang resisted the anger of getting up, reluctantly opened the door, and glared at her: "You better have a reasonable excuse, otherwise, huh~"

"You melon kid, why are you so mean? I didn't mean to disturb your sleep." Liu Feifei's expression seemed to be unruly, but she felt aggrieved.

Ma Liang turned around and went back into the house, sat down on the sofa, and watched the enchantress follow her in.

He asked angrily: "Tell me, why are you so anxious to see me?"

"Hey, hey, you're so generous!

Can't I come to you if I have nothing to do?

Why haven't I seen your attitude towards Sister Jiang University?" When Liu Feifei saw his unwillingness, she felt very angry.

It was okay if she didn't mention it, but she felt even worse when she mentioned Ma Liang.

After all, Jiang Yinqiu had been gone for more than half a month, and apart from sending occasional text messages, he didn't even have a phone call.

He was really speechless. What is the background and conditions of Sister Jiang University’s family? Why are they so strict?

However, he didn't have the nerve to complain about this in front of the witch, and he knew in his heart that she was not to blame, so he could only ask helplessly: "It's OK to say I'm wrong, tell me quickly, what happened?"

"It's that internet celebrity blogger. Didn't I do what you said? It seems to be working!" Liu Feifei replied with a guilty conscience.

After all, she doesn’t know what the job of an Internet celebrity blogger is like, and she doesn’t know what it means to be successful.

After hearing this, Ma Liang looked confused and asked anxiously: "Can you explain it more clearly? What do you mean it's effective?"

"I seem to be blushing!" Liu Feifei suddenly became shy and her reply voice was soft.

Ma Liang was shocked when he heard this: "What the hell? Is it red?"

"What's that expression on your face? Can't I be red?"

When I first started, my mailbox was full of inexplicable harassment messages and abusive emails.

But in the past few days, I have been contacted by more than a dozen formal business cooperation emails.

I called and confirmed them one by one, and the other party didn't sound like they were lying." Liu Feifei explained blankly.

Ma Liang couldn't believe his ears. How long had just passed!

The witch is now popular?
Chapter completed!