Party

No. 138 Wangfujing Street, Xindong'an Market, Beijing.

The name sounds like a wholesale market, but it is actually one of the most popular shopping malls in the Wangfujing business district.

The property rights originally belonged to the Beijing Dong'an Group, but were all sold to the Sun Hung Kai Group in 2005.

It is now 2006, and the Xindong'an Market will undergo a comprehensive transformation in just over a year.

Because the spring breeze of the 2008 Beijing Olympics is blowing, the commercial real estate circle in Beijing will usher in an era of blowout.

Therefore, Sun Hung Kai Group will invest a huge sum of NT$300 million to renovate the mall.

Not only will the Shindongan Market be renovated and reopened with a new look, but the project name will also be officially changed to APM.

APM is a large shopping mall brand newly opened by Sun Hung Kai Group in Hong Kong.

Since its opening on Kwun Tong Road in Kowloon in 2005, it has become one of the popular places for consumption and entertainment among young people in Hong Kong.

Therefore, when the Sun Hung Kai Group renovated the New Dongan Market, it took advantage of the situation and brought this commercial real estate brand with it.

The name of APM is a fusion of "am" (morning) and "pm" (afternoon), echoing the concept of night entertainment promoted by the mall, so most stores are open until early morning.

It's a pity that the living habits of mainland residents are completely different from those in Xiangjiang, and APM's business philosophy has not been transplanted simultaneously.

The APM shopping mall in Beijing has completely changed the commercial landscape of Wangfujing business district since its opening in 2008, leading the transformation of the entire business district.

You must know that Wangfujing Street in Beijing is a super commercial street like Nanjing East Road Pedestrian Street in Shanghai.

Being able to change the business format of Wangfujing business district is enough to show the extraordinary characteristics of AMP shopping mall.

At its peak, the retail sales of AMP Mall accounted for one-third of the total retail sales in the entire Wangfujing area.

I have to admit that in terms of business experience and concepts, Xiangjiang is ten or twenty years ahead of the mainland.

Leadership in concepts naturally brings operational advantages.

APM and Oriental Xintiandi, which also comes from Lao Li Tou in Xiangjiang, have always been models of commercial real estate in the capital in Ma Liang's previous life.

And just today, [Red Lips Chuanchuan Incense]’s first flagship store in Beijing, in today’s Dong’an Market and the future APM Shopping Center, officially opened.

Originally, another shopping mall would have opened its first store in Beijing a month or two earlier.

However, Ma Liang has always insisted that the first store should be opened in the best shopping mall on Wangfujing Street, forcing the stores in other shopping malls to push back the opening time.

It's not that Ma Liang is being pretentious, but the market in Beijing is very different.

After all, this is the capital of the Imperial City. The residents here are born with a sense of arrogance, and they often speak with their nostrils turned upward.

No matter how impressive the brands from other places are, they still have to look down upon them.

If the brand influence is not enough, it will inevitably affect the enthusiasm of guests to consume.

Therefore, [Red Lip Chuan Chuan Chuan Fragrance] must be an instant hit when it first enters the Beijing market. Otherwise, it is likely to be boycotted by ordinary people in the capital because of its completely uncost-effective pricing, thus encountering the first Waterloo since the brand was founded.

The opening of the first flagship store in one of the best shopping malls in Wangfujing business district fully proves the brand strength of [Red Lips Chuan Chuan Xiang].

Only in this way can customers in Beijing be willing to pay for the excessive pricing of Chuan Chuan Xiang.

Once word of mouth spreads about this store, it will be much safer for stores in other areas of the capital to follow suit and open accordingly.

There is nothing we can do about this. It is so difficult to do physical business.

Every time a brand enters a new market, it is like starting a new business and facing a brand new battle.

"Boss, the management of this broken Dong'an market is too damn arrogant.

If you hadn't found a way, we [Red Lips Chuan Chuan Xiang] wouldn't be able to get in." Chu Chengdong watched the opening of the new store and couldn't help complaining to Ma Liang.

Because he first came here to talk for more than a month, but failed to settle the matter, it was Ma Liang who got the berth through connections.

Therefore, Chu Chengdong was very dissatisfied with the management from Xiangjiang.

However, although he was openly complaining, he was actually secretly flattering the boss Ma Liang.

How could Ma Liang not hear the rainbow fart in his words? He replied angrily: "This is just the face given by others. If it takes another one or two years, it will be difficult to get into a relationship."

Being able to settle in now is all thanks to Sister Bingmei’s connections.

When the Dong'an Market is officially renamed APM in two years, it won't be as easy to enter as it is now.

Therefore, even if Dong'an Market is not the strongest in the Wangfujing business district now, it is still necessary to come in first and become familiar with it. Only when this mall completes its brand transformation can it reap the benefits.

"Boss, look!

This is the first day of business, and the business is no worse than our stores in shopping malls in Donghai." He Feng, who didn't say much, pointed at the long queue in front of the cashier from afar, with an excited expression.

Now as a senior executive, he is fully responsible for the specific operations of all stores. The better the store business, the greater his contribution.

When the first store opened in Beijing, He Feng was under a lot of pressure at the beginning.

When he first came here, he couldn't sleep the whole night, and his mind was full of preparations for the store.

Fortunately, everything went well. Based on the booming business scene in front of us, [Red Lips and Chuan Chuan Incense] should be considered established in the Beijing market.

That's why He Feng was so excited that he couldn't help but secretly ask Ma Liang for credit.

Seeing this, Ma Liang encouraged him: "Yes, He Feng really suffered a lot this time, it was really not easy.

If you can become an instant hit in the Beijing market, you must be credited with a credit.

But don’t take the next step lightly. You must know that next month five stores will be opened at the same time, and the first flagship store of [Liupo Malatang] is also being prepared soon.

You two must keep an eye on me and make sure nothing goes wrong.

As long as we work hard for a few more months, we can relax. I will give you a big red envelope at the end of the year, which will definitely satisfy you."

"Don't worry, boss!

Promise to complete the mission!" Chu Chengdong and He Feng responded in unison.

Now that the two of them have been stationed in the capital for a long time and are responsible for business development, Ma Liang, the boss, is commanding remotely from the Magic City.

Because the company's business focus in the coming year will all move to the north.

Whether it is [Red Lip Chuan Chuan Xiang] or [Liu Po ​​Mala Tang], they will fully bloom in the northern region in the next one or two years and completely occupy the provincial market.

So Ma Liang sent the two of them over in advance and opened a branch in Beijing.

Days passed by very quickly, and several months had passed since Sister Jiang University left.

It is late autumn now, winter is coming soon, and the weather in the north has already become cold.

When the weather is freezing, take a sip of hot Chuan Chuan Xiang or drink a sip of rich spicy soup base, and the feeling of satisfaction will instantly spread warmth throughout your body.

Therefore, this season is the most suitable time for [Red Lip Chuan Chuan Xiang] and [Liu Po ​​Mala Tang] to expand their markets.

Therefore, the next six months will be crucial for Ma Liang's two business projects.

Now that the business in Beijing has taken off, he even skipped half a month of classes, abandoned several beauties, and made a special trip to suppress the battle.

He has been watching the business of [Red Lips Chuan Chuan Chuan Fragrance] APM store stabilize, and he feels relieved.

Instructing Chu Chengdong and He Feng to continue watching, Ma Liang said goodbye to them and left Wangfujing Street with his assistant.

"Boss, where are we going next?" Assistant Lu Zhengyang asked in a low voice.

This young assistant, who has only been employed for less than a month, is not much older than Ma Liang and has already followed him to many places.

Especially this time when I went north, I inspected the markets in Jiangsu Province, Shandong Province, and Hebei Province.

Finally, we arrived in the capital.

I have to say that this experience has greatly changed Lu Zhengyang's perception of Ma Liang as a boss.

He thought it was the rich second generation of some family, but the result was completely different from what he had guessed.

Originally, Lu Zhengyang, a top student who had returned from overseas, was a little arrogant, but after just one month, that little bit of arrogance had completely dissipated in front of Ma Liang.

There is no way, this boss is too evil, he doesn't look like a young man at all.

Even though he was actually a few years older, he felt like a young child when facing Ma Liang.

Now Lu Zhengyang is an assistant in name, but in fact he also has to work as a driver.

However, Ma Liang's salary was very high, so he didn't complain at all and wished he could perform better.

After all, the more you know, the more you understand how important this job opportunity is.

Looking at the two senior executives, Chu Chengdong and He Feng, it is said that they were just ordinary wage earners half a year ago.

But now, looking at their income, it is no worse than the middle managers of top 500 foreign companies.

This is just dead wages, not including bonuses and special allowances. If those are included, you can buy a house in the capital in a few years.

This made Lu Zhengyang very envious. He considered himself highly educated and highly intelligent, and he had hope, so he worked even harder.

Work assistant, life assistant, driver, nanny, one person wears many hats without any complaints.

Watching Lu Zhengyang drive the car onto Chang'an Street, Ma Liang took out his cell phone, read the text message, and reported an address.

Because tonight, he has to catch an important dinner.
Chapter completed!