Chapter 34 Half an expert

Ma Liang walked downstairs, and was about to communicate with Yan Bing about the progress of his tutoring, take credit for himself, and get a salary increase, when he saw that the other party was still talking about work.

He didn't come forward to disturb, and sat down quietly on the other side of the living room, waiting patiently.

"Mr. Yan, the sales situation in the third quarter is like this.

The sales of our brand in first-tier cities are very strong, and there are few brands in the country that can achieve our kind of data performance.

If we hadn’t not done enough to build channels for lower-tier markets, we would definitely be able to take advantage of the situation this time.” Marketing Director Wang Fang regretfully reported the company’s performance for the last quarter.

Yan Bing frowned and asked with a headache: "Does the sales department have any new plans next?"

As for those who do business, how many of them don’t want to expand the market?

But no matter how many methods Yan Bing tried, he still failed to improve the company's performance to a higher level.

When Ma Liang came for an interview last weekend, she was worried about not being able to recruit a good designer.

Recruiting new designers is to help the company launch more and better products, thereby winning a wider market.

However, it can be seen from the booming sales in first-tier cities that our company's product design has no problems and is even very competitive in the same industry.

But the deeper the market sinks, the weaker sales become.

This is why she has never dared to expand specialty stores in third- and fourth-tier cities on a large scale, because all previous pilot stores failed.

That's why Yan Bing rushed to recruit better designers to try to break the deadlock.

"Mr. Yan, the marketing department has decided to continue piloting a few stores in the fourth quarter, maybe changing a few cities. Maybe we will find a breakthrough.

I am very confident in our autumn and winter products, and they will definitely work this time." Marketing Director Wang Fang said categorically.

Yan Bing shook his head and immediately rejected it: "I can only give you permission for two more pilot stores at most, and I can't continue to open stores randomly like a headless fly.

If it doesn't work this time, you can submit your resignation letter yourself."

She had previously opened seven or eight pilot stores and lost all of them. No matter how rich her family was, she couldn't withstand such a torment.

"Mr. Yan, I have hard work without any credit," Wang Fang argued excitedly, "and you see the sales results in first-tier cities."

There was no expression on Yan Bing's face. He just glanced at Wang Fang coldly, scaring him into silence.

She said calmly: "I have given you several opportunities. The company is not a charity. Those who are capable will be promoted and those who are mediocre will be demoted. This is basic common sense.

Since you said before that you are very confident in the product, the marketing department’s responsibility is naturally the failure to achieve results.”

"Mr. Yan, it's hard for a clever woman to make a meal without rice. I've made a report before and applied for advertising, but didn't you agree?

Our brand is not well-known at present, and is only slightly famous in first- and second-tier cities. However, the retail price of our products is close to that of international second-tier brands, so our competitiveness in lower-tier markets is really not great.

Unless we spend heavily on brand promotion, it will be difficult to change this situation.

Mr. Yan, how about you agree to my last application report?

As long as you can give me 20 million for marketing, I will definitely be able to build our clothing brand." Wang Fang vowed.

What she said seemed to be for the company, but in fact she was trying to excuse her own incompetence.

But Yan Bing knew in her heart that what Wang Fang said was not entirely sophistry, and a large part of it made sense. She was also asked for a while, and she didn't know how to make a decision.

Ma Liang, who was eavesdropping on the side, couldn't stand it for a long time, so he didn't interrupt the matter because it was none of his business.

But after hearing the astronomical figure of 20 million, he finally couldn't help complaining: "Oh, 20 million will be given as promised, why don't you grab it? You, the marketing director, are too good at being a marketing director."

You really don't use other people's money as money, let alone 20 million, just give Ma Liang 2 million, and he can warm the bed of a rich woman like Yan Bing on the spot.

I have worked so hard to earn the pitiful salary of a tutor, and the second-hand goods marketing director in front of me actually wants to defraud a wealthy woman of 20 million. How can this be possible?

Even if he wants to lie, he has to do it.

"Who are you?" Wang Fang wanted to scold him directly, but when she thought that this boy came from Chairman Yan Da's house, she choked back.

Yan Bing turned around and glanced at Ma Liang: "You are a student. Don't talk nonsense if you don't understand."

"Who says I don't understand? I'm just selling clothes, so what's the problem?" Ma Liang replied easily.

Marketing Director Wang Fang quit her job: "Young people just love to talk big words. We are here to talk about serious work."

She didn't say anything as a professional. The boy in front of her really dared to brag.

"I'm just talking about business. Put aside the brand operation. Your work ability and attitude alone are not qualified for the position of marketing director." Ma Liang said with contempt.

Wang Fang was really angry now, and said angrily to Yan Bing: "Mr. Yan, if you want me to leave, just say so. There is no need to arrange for such a person to disgust me."

"Ma Liang, stop making trouble!" Yan Bing was a little unhappy when she saw that he didn't restrain himself at all.

Ma Liang continued as if nothing had happened: "As the saying goes, eating the emperor's salary, being loyal to the emperor, and worrying about the emperor.

The same is true for professional managers.

The boss invites you to work to solve problems, not to create problems for the boss.

If you can just spend 20 million for marketing, why would you do it? It would be different if you change someone else.

So where is your work ability as a marketing director reflected, and where is your value difference shown?

Why do you become a company executive and why do you receive a high salary?" Ma Liang fired a series of questions directly at Wang Fang, who was dumbfounded.

As a lawyer, I don't have many other skills, but I am extremely good at talking.

Wang Fang is also a ruthless woman, otherwise she would not be the marketing director. She was just stunned for a while and then immediately retorted: "You are a little brat, what do you know about marketing?

When I apply for marketing expenses, I have a careful implementation plan, not just talking nonsense.

How to place advertisements, how to cooperate with the market, and how to maintain the brand are all very professional matters, and not just any cat or dog can know them."

What she said was very eloquent, and she even put on a show of giving her to anyone else.

"Haha, you are really a temple demon, Chi Qian is a bastard. Since you are so sure, do you dare to sign a betting agreement?

Once your plan fails, you don't have to pay for all the losses, you only need to bear one-tenth of the cost." Ma Liang asked provocatively.

Wang Fang dared not speak: "You"

She didn't dare sign this betting agreement. One-tenth of twenty million was still two million, which she couldn't afford.

"It's okay, so you just want to try it casually, and you are not 100% sure." Ma Liang directly exposed her little thoughts.

Wang Fang said he was no match for Ma Liang and simply ignored him: "I'm too lazy to tell you!

Mr. Yan, you know that there is no way to run a business without taking some risks. Especially when exploring new markets and building new brands, the necessary costs cannot be saved.

It's not like he, a layman, said, just give it a try."

Yan Bing was so upset by the quarrel between the two, but the balance in her heart could not help but tilt towards Ma Liang, so she allowed him to continue performing.

"Who says I'm an outsider? I'm half an expert when it comes to fashion." Ma Liang replied in an understatement.
Chapter completed!