Chapter 354 Let everything begin

The plank road was built openly and the warehouse was built secretly.

That's right, only in this way can you capture the entire market and make a lot of money as quickly as possible.

On the surface, it is vigorously developing the chain franchise of [Liu Po ​​Braised Chicken and Rice], but this is actually just a cover. In the early stage, it will not open as many stores as [Liu Po ​​Malatang].

Secretly, the whole set of [Simmered Chicken and Rice] products were promoted to street restaurants and snack bars at very low prices.

This is not a pure method of cutting leeks, and those snack bars will not suffer. They will definitely make a lot of money with the popularity of [Yellow Braised Chicken and Rice].

No matter how bad the business is, it's just making more and less, at least not losing money.

When these street restaurants and snack bars spread the product [Yellow Braised Chicken and Rice] to everyone and even become no longer rare, the survival of the fittest will naturally begin.

At that time, it will be the time for the self-operated brand [Liu Po ​​Braised Chicken and Rice] to really show its strength.

Just like the Malatang circuit, there are many Malatang shops on the streets across the country, but this does not prevent Yang Guofu and Zhang Liang Malatang from becoming bigger and stronger.

When [Simmered Chicken and Rice] fully competes in the market and is reshuffled, [Liupo Braised Chicken and Rice] will naturally be able to rely on its brand advantages to slowly expand into thousands of chain stores.

This is the strategy Ma Liang formulated to walk on two legs, and only in this way can he make money quickly through the [Yellow Braised Chicken and Rice] project.

You can't bother thinking of a good project, only to be taken advantage of by those copycat followers.

The key to the entire plan is that while the product is novel enough and gimmicky enough, it also requires the marketing team to go all out to spread the product across the country as quickly as possible.

That's why Ma Liang took the trouble to patiently give instructions so that his subordinates can implement the project in place.

"Boss, don't worry, I promise to complete the mission!" Chu Chengdong issued another military order.

Ma Liang shook his head and did not easily believe what he said: "No, no, no, Cheng Dong, although the preliminary preparations have been very sufficient, in my opinion it is not enough."

After going to the United States, his pressure has obviously increased a lot, and his need for funds has become more urgent.

Therefore, the strategic plan formulated years ago must be revised.

"Boss, do you have any more questions?" Chu Chengdong asked confused.

Ma Liang frowned, flipped through the key points he had just recorded in his notebook, and explained patiently: "The original plan is not fast enough, and I'm afraid it will lead to long nights and many dreams.

Therefore, our market strategy needs to be more radical. Anyway, the first half of the execution plan is very light, so there is no need to worry about any big problems.

Therefore, I decided to shorten the original marketing plan cycle from two years to one year.

As a result, [Xunjietong]'s marketing team will continue to increase its manpower, and the number of local promoters will also need to be doubled or tripled.

At the same time, the development of model stores must be accelerated, otherwise we will not be able to keep up with the pace of market advancement."

Not to mention that he will have to follow up on Twitter’s subsequent rounds of financing. There are still many good technology projects waiting to be invested in.

Therefore, [Dafeng Capital], an investment institution, had no self-generated blood before it established a private equity fund, and had to rely on its physical business for blood transfusion.

When it comes to establishing a private equity fund, neither Ma Liang's current reputation nor the successful investment cases of Dafeng Capital are sufficient.

Now even if you try to fool some local bosses, you may not be able to raise too much money.

Therefore, after Ma Liang went to the United States, he suddenly felt a lot of pressure. If he wanted to pick up more mistakes, he had to speed up his improvement in strength.

We must ensure that within two to three years at least, [Dale Capital] will not be short of money when investing in projects.

"Boss, you are too anxious and can't keep up with employee recruitment and training.

And when the [Stewed Chicken and Rice] project is completed, what will be the next arrangements for so many local promoters?" Chu Chengdong immediately expressed his worries.

No matter what happens in a hurry, there will definitely be problems, at least there will be a lot of pressure on the connection.

He was very worried that after the [Stewed Chicken and Rice] project was completed, new projects would not be able to keep up, and the hundreds of market brothers at [Xunjietong] would just stare blankly.

Hearing this, Ma Liang replied calmly: "Don't panic, I've told you before, [Braised Chicken and Rice] is just a training project.

Once the local promotion team is well-trained, there will be a steady stream of new projects waiting for everyone to work on.

However, in my opinion, [Braised Chicken and Rice] may not be able to fully achieve the training effect. At least two to three projects are needed before our marketing team can truly mature."

It’s not that he was too conservative in his thinking, it was actually the [Braised Chicken and Rice] project that was too awesome.

After all, this project does not require every restaurant to choose to join. If one of the seven or eight snack bars on a street purchases this set of products, it is enough.

Therefore, the marketing difficulty of the [Braised Chicken and Rice] project is not as great as imagined, and it can only initially meet the requirements for military training.

"Boss, even if the brothers work hard, the funds can't keep up." Chu Chengdong raised another worrying question. After speaking, he didn't forget to look at the financial director Deng Jingwen.

After all, according to the boss's new plan, the speed of opening model stores will also be accelerated.

The marketing team is expanding and model stores are being opened at a faster pace. Money is needed everywhere.

But as far as he knew, most of the company's liquidity had been taken away because it had invested in other projects, so how could it have the money to support such a radical strategic adjustment.

Ma Liang was also worried after hearing this, but he only hesitated for a moment and quickly made a decision: "Don't worry about funds.

Nowadays, our business volume is getting bigger and bigger. Not to mention the Chuanchuanxiang and Malatang projects, the [Yellow Braised Chicken and Rice] project will also bring more cash flow to the company.

Jingwen, the president, please go to the public relations department and ask the bank to lend us another 50 million yuan.

If you don’t agree, we will deposit the company’s working capital in another bank.”

"Okay, then I'll try again." Deng Jingwen agreed happily. To be honest, she didn't feel a lot of pressure.

With the revenue from the existing catering business as a guarantee, coupled with the investment contract for Xingye's new movie and the development potential of [Dafeng Capital], it will not be too difficult to convince the bank to provide more loans.

It's just a loan of 50 million yuan, it's not a big deal at all.

Let the company develop for a while, 50 million will only be the entire group company's monthly income, and the bank will not have to worry about its inability to repay.

Seeing that Deng Jingwen was calm and composed, Ma Liang knew that the problem would not be too big and felt confident.

Besides, if the bank really refuses to approve the loan, the worst he can do is go to Sister Bingmeiren to borrow some money.

With this strong supporter there, he felt very at ease.

Ma Liang then ordered to Human Resources Director Cheng Tingting: "Tingting, the company is going to establish a new department - the product department.

You need to help me recruit an executive with experience in new catering product development as soon as possible, and the salary will be favorable."

[Stewed Chicken and Rice] is just the beginning. More similar projects will be needed in the future to continuously make a lot of money for the company to support his investment plan.

Although Ma Liang has foresight and knows many reliable catering products, as the boss, he cannot do everything himself.

New product development must also become a regular job and be handled by a dedicated department.

Only in this way can we ensure that the marketing team at [Xunjietong] will have enough work to do in the future, and will not be completely idle just because they finish the [Yellow Braised Chicken and Rice] project.

Whether it's hot pot, maocai, spicy hot pot, duck neck, braised food, cooked food, etc., there are so many products we can make.

These projects can be assigned to the product department and developed one by one.

Start by working on a few simple projects to train your team, and then wait until the local promotion team has truly become a strong market force. By then, no matter how difficult the project is, it will be able to push forward without any disadvantages.

And his food supply chain business can also become bigger and stronger and create greater glory.

"I understand, boss, I will recruit talents as soon as possible." Cheng Tingting also promised.

Relatively speaking, the human resources department she is responsible for has the least work pressure.

The executive meeting continued, and Ma Liang led everyone to discuss the work in detail one by one until all the details were confirmed.

From market strategy to funding guarantee, from talent recruitment to salary system, from expanding reproduction to logistics system construction, and even the construction of new factories and office spaces, we talked about everything.

In this executive meeting, everyone felt the huge changes in his boss.

He has become more radical and decisive than a year ago. His management style is completely different from the previous one, as if he is a different person.

Ma Liang couldn't help it. If he was just in the catering business, he wouldn't be under such great pressure.

But as [Dafeng Capital] invested in more and more projects, the funding gap became wider and wider, and he had to speed up the pace of making money.

That's why I was so anxious to rush back from the United States before. Time really waits for no one.

But having said that, this all relies on the solid foundation laid in the past through the two projects of [Red Lip Chuan Chuan Xiang] and [Liu Po ​​Malatang].

Otherwise, no matter how many ideas he has, he will not have enough funds and talent to support the project.

The executive meeting lasted until past twelve o'clock in the evening, and Ma Liang, the capitalist, had finally concluded all the work.

Before the meeting ended, he made a final summary: "Everyone, the next one or two months are crucial, which will determine whether we can lay an unbeatable foundation for our group company.

Therefore, every one of my brothers and sisters worked hard for me, and I will definitely not treat everyone badly in the future.

I will see concrete results of the plan adjustments discussed at the previous meeting within two weeks.

In half a month, let everything begin!"
Chapter completed!