After nearly a year of operation and no expense spared, Liu Feifei has been successfully promoted to one of the most popular bloggers on the Chinese Internet.

When most netizens in China still don’t know what an Internet celebrity blogger is, the main character of Yaonvv is someone who dares to be the first in the world.

The earliest batch of Taobao celebrities had to wait until 2008-2009 to emerge.

Even Weibo, a gathering place for Internet celebrity bloggers, had to wait until 2009 to go online.

Therefore, Liu Feifei, who is constantly updating high-quality content on major websites at this time, has definitely gained unique fans and attention.

Especially the review content of beauty products is very popular among fans.

Since she decided to adjust her entrepreneurial direction to create her own beauty brand, she has increased her efforts in evaluating beauty products.

For fans of the witch, her evaluation content is even better than the advertisement.

Years ago, she got in touch with a fan named Li Hui, and found Professor Shang Yazhuo from East China University of Science and Technology to form an industry-university-research cooperation. Liu Feifei had already announced some situations online.

Although there are only a few hints, fans are already looking forward to it.

Today I rented a space in Huali Science and Technology Park, and seeing that the pilot workshop is about to be built, the witch can’t wait to announce to her fans that she will soon create her own beauty brand.

[Qing Yan], she got the brand name herself.

The implication is that good beauty products do not require heavy makeup at all. As long as the method is appropriate, just a light touch is enough to improve the user's appearance.

When Li Hui heard this, she was also very excited.

She is not only the technical partner of [Qingyan], but also a die-hard fan of Liu Feifei.

Hearing that the demon girl wanted to announce this great news on the Internet, she quickly suggested: "Feifei, on the day when the pilot workshop is delivered, let's take a photo together here and then post it online."

"Well, I think so too." Liu Feifei was very happy when she heard this.

Both of them have personally experienced the nurturing joy of starting a business, starting from an idea and working hard step by step until the idea is slowly realized and blossomed.

This extremely fulfilling experience is difficult for people who have never actually started a business to understand.

Seeing how excited the two of them were, Ma Liang subconsciously blurted out: "To make such a big noise, why don't you just do some crowdfunding!"

"Crowdfunding? What is crowdfunding?" Liu Feifei's eyes widened again after hearing this.

In fact, I don’t blame her. It’s only the beginning of 2007, and many people have only been exposed to the Internet for a few years. How can they understand what crowdfunding is.

Ma Liang was also quick-talking, and now he could only explain: "Yes, it's crowdfunding.

Crowdfunding can actually be traced back to the 18th century, when many literary and artistic works were completed by a method called "subion".

For example, Mozart and Beethoven both used this method to raise funds from subscribers.

The rise of units in our country in the 1990s to raise funds to build houses is actually a model similar to crowdfunding.

They all raise funds first, then produce the products, and finally deliver them to customers.

Therefore, [Qingyan]’s first facial mask product can also use this crowdfunding model to do a wave of pre-sales.”

"Ah! What should we do?" Liu Feifei asked with a puzzled look on her face.

Ma Liang thought carefully for a moment, and then suggested unhurriedly: "If you really want to do crowdfunding, there is no need to wait until the day when the pilot workshop is completed before announcing it.

[Qingyan] The creation process of this company and brand can all be slowly displayed in the early stage.

From posting business licenses to renting offices; from the research and development process to pilot experiments and finally to mass production, every detail of starting a business can be shared with fans.

Let fans feel more involved and experience the joy of entrepreneurship with you, thereby forming stronger recognition and loyalty to the brand.

When the mask is officially put into production, crowdfunding can be started from fans in advance.

For example, if each person raises one yuan, all users who participate in the crowdfunding can buy the finished product at a very low discount after the facial mask is produced.

In name, it is raising production funds, but in essence it is a pre-sale model.

After several crowdfunding campaigns, the trust of customers will naturally change. Once [Qingyan] has accumulated enough reputation, crowdfunding can create more tricks.

For example, group purchase crowdfunding or limited edition pre-sale crowdfunding, charity donation crowdfunding, cumulative promotional crowdfunding for popular products, etc.

…”

Ma Liang patiently explained some common crowdfunding routines he had seen in his previous life.

It’s only 2007, and crowdfunding is a new thing not only in China but also abroad.

Kickstarter, the earliest crowdfunding website in the past, was only established in 2009.

Therefore, using the crowdfunding model to sell facial masks in China is definitely a new and innovative marketing method.

I can't guarantee the effect, but at least it can trigger a series of hot topics.

If there is hot discussion, there will be attention, and if there is attention, there will be traffic. Regardless of the sales situation of the crowdfunding itself, as long as you do it, you will definitely make money without losing money.

However, all of this depends on the fan base accumulated by Yao Nu in the early stage. Without these, all crowdfunding routines will be in vain.

On the one hand, crowdfunding is a marketing tool, and on the other hand, it is also about creating a character for Liu Feifei.

As an entrepreneur, personal IP has always been very important. As the brand founder of [Qingyan], Liu Feifei must learn to "feed yourself with salt" at all times.

At this moment, Chen Ou from Jumei Youpin doesn’t know where he goes to school. Yaonvv may become the first person in China to create a founder’s IP.

"Wow, that sounds fun." Although Liu Feifei still had a vague understanding of what she heard, she basically agreed with the crowdfunding model.

As a young person, who doesn’t want to be a trendsetter who pursues new things?

As long as it is something new and fun, there will definitely be some hipsters willing to participate.

When the crowdfunding is over, these participating users will definitely show off online and drive another wave of follow-up traffic to [Qingyan].

Li Hui was also very excited after hearing this: "Yes, yes, let's do it! Feifei, let's take some photos and post them online today."

After all, he is a highly intelligent person. Even if he doesn’t understand business, he can still understand the advantages of the crowdfunding model.

Anyway, even if you can't do it, you won't lose anything, so why not do it.

"Yeah, I'll send it to you when I get home soon!" Ma Liang described the crowdfunding so beautifully that Liu Feifei herself couldn't wait any longer.

After viewing the venue, the three of them went directly to the park management committee to sign a rental contract.

Then they invited Li Hui to have a meal, and Ma Liang and the others went back home and returned to the university town.

…

At night, without Ma Liang's request, the seductive woman who announced the news about starting a business spontaneously got into his arms and offered him a sweet kiss.

"Guawazi, how much money can I raise through crowdfunding?" After a while, Liu Feifei couldn't help but asked curiously.

I just logged into my account on various major platforms and posted the news about starting a business and getting a business license. Many fans on the Internet have already started leaving various fancy messages.

While congratulating her, I shouted for strong support.

Therefore, Liu Feifei is also looking forward to what the upcoming crowdfunding model will bring.

Ma Liang responded without thinking: "You can get a hundred thousand or so at least! If you are willing to spend some money on publicity and promotion, maybe even more."

"A hundred thousand? Is it really possible?" Liu Feifei shouted in surprise.

After all, the first phase of the crowdfunding was only going to cost one yuan per person. She simply didn’t dare to think that it would be possible to get more than 100,000 customers for only a hundred thousand yuan.

Ma Liang nodded affirmatively: "Don't worry, we'll see when the time comes."

The person who eats the crab first is destined to get the biggest dividend, and the same is true for the first person to use crowdfunding.

If an unknown person was doing crowdfunding online, he wouldn't dare to guarantee it.

However, the total number of fans of the Demon Girl on all major platforms is already reaching the one million mark, so what if more than 100,000 people participate in the crowdfunding?

If you are willing to spend tens of thousands of dollars on publicity and promotion, maybe this number will double.

Besides, facial mask is a product that is in urgent need, and the price of crowdfunding is cheap enough, so there is no reason why it cannot attract those trendy people.

"With hundreds of thousands of customers, wouldn't [Qingyan]'s monthly revenue exceed one million?" The demon girl began to think endlessly again.

Seeing her being so shocked, Ma Liang replied disdainfully: "Look at your little potential, one million is nothing, hundreds of millions is just the beginning."

He is not just making blind boasts. In his previous life, those micro-business tycoons were selling facial masks and making more than a billion a year, just like they were doing for fun.

As long as the product quality is reliable, it is not difficult to generate revenue of hundreds of millions.

In the era of rising winds, as long as you take advantage of China's demographic dividend, the revenue target in units of 100 million can be achieved in minutes.

"Hey." Liu Feifei felt happy after hearing this.

She feels that she is getting closer and closer to becoming a truly rich woman. She just waits for the facial mask products to go on sale and good days will come.

Seeing her being silly and having fun, Ma Liang also became playful: "Hey, I gave you such a good idea, how can you thank me?"

"What do you want?" Liu Feifei raised her head and cast a wink at him, asking coquettishly.

Ma Liang whispered in her ear: "Don't you know what I want?"

"Huh, you have such a beautiful idea, baby!" Liu Feifei rolled her eyes at him arrogantly, naturally she would not agree easily.

I haven’t even figured out what happened to Sister Jiang, so I just want to worry about her body. There’s no way!

Ma Liang immediately let go of the witch, and lay down beside him helplessly, pretending to be in a bad mood: "Oh, it's boring."

"You know how to bully me!" Liu Feifei pinched him angrily, and then snuggled up to him pitifully: "How about I do what I did last time?"

When Ma Liang heard this, he immediately cheered up and became excited: "Hey, hey, what are you waiting for?"

He is not in a hurry, as long as the witch is willing to compromise a little bit, he will be able to capture it sooner or later.
Chapter completed!