Chapter 385 Exploded
Seeing that the crowdfunding figures were so exaggerated, Liu Feifei had nothing to think about when eating. All she could think about was the company's affairs.
Seeing that she was absent-minded, Ma Liang scolded angrily: "Why are you panicking?
Have a good meal, and after that I will accompany you to the company to visit."
"Yes." Liu Feifei nodded happily when she heard this, and unconsciously said another Sichuan dialect.
The two of them finished their lunch quickly and went to the office of [Qingyan] Company together.
For the convenience of work, Liu Feifei rented an office not far away, at Zhongxing Creative Park on the edge of the university town.
The park is right behind the second and third phase student apartments, and the rent is very cheap.
Because there are not many employees at present, Yaonvv does not rent a large space. The office is only more than 100 square meters, and the cost is about four to five thousand yuan a month.
"Sister Fei, you're finally here." Operation Fu Xiaoyou said excitedly, "Just a few minutes ago, the number of crowdfunders exceeded 20,000."
Liu Feifei was stunned for a moment after hearing this, and then quickly ran to Fu Xiaoyou's computer and looked at the data in the background.
I saw that the crowdfunding product with an advance payment of 1 yuan had already received more than 20,000 orders.
Because it is a crowdfunding product, the price is naturally given a big discount. [Qingyan]'s first facial mask product, the official price for a two-piece pack is 20 yuan, and the crowdfunding price is 10 yuan.
On average, it costs 5 yuan a piece, which is quite affordable.
It is only 2007, and the facial mask market has just begun to enter a period of explosive growth. The three major brands, Lingcai, Caishi, and Dingjiayi, account for more than 70% of the sales of the entire facial mask industry.
These three major brands have strong supply chain and production scale advantages, which have directly driven the price of facial masks to 4-5 yuan per piece.
Facial mask products from other brands usually cost 8-10 yuan a piece.
Although the products are diverse, each brand has a different audience, and the slight price difference is not a big problem.
And [Qingyan] directly set the crowdfunding price to 5 yuan, which is not the lowest in the industry, but it is still very competitive.
After all, compared with similar products, Liu Feifei and Li Hui were really ruthless in determining the formula of the essence, and the production cost was 15%-20% higher than that of their peers.
What follows is that the product experience of the facial mask will be much better than similar products.
Not only does the essence contain more nutrients, but the super penetration technology developed by Li Hui is more conducive to skin absorption, allowing users to clearly feel the difference from other facial mask products.
Technology is the primary productive force, and technologically advanced products will surely surprise customers.
So after trying it out personally, Liu Feifei no longer had any worries about the product, but was full of confidence.
The evaluation content of the facial mask samples was prepared early and published on the entire network.
Although it's a bit of a show-off and self-promotion, most fans are still very supportive due to the good reputation accumulated through previous product reviews.
Therefore, less than three hours after the crowdfunding product was launched, the number of participants exceeded 20,000.
The three customers have been busy since the morning, replying to customers' inquiries, and haven't even eaten.
Liu Feifei learned about the situation and hurriedly ordered: "Xiaoyou, go pack some food and come back. After a while, everyone will take turns to help with the customer service work, and let Lele and the three of them eat first.
It's all my fault for not foreseeing this situation in advance.
Xiaoyan, please call quickly and call all your part-time classmates to help. It will probably be even busier in the afternoon."
The witch seemed extremely nervous, but she actually gave orders in a very organized manner.
After all, when Ma Liang first started his business, she helped manage the Chuan Chuan store and experienced the rush of customers.
At this moment, seeing that the three customer service girls were too busy, they quickly allocated manpower.
"Sister Fei, I'll go right away." Li Yan, the general manager of administration and human resources, nodded in agreement.
[Qingyan] The company is all young people, and all of them are girls. This is also a characteristic of beauty companies.
Just like the famous L'Oreal company, most of its branches in Shanghai are female employees. Its headquarters office building in Jing'an Temple is even jokingly called Jing'an Women's Prison by netizens.
Now when [Qingyan] company started, there were only 7 girls including the boss Liu Feifei.
Although some people are a year or two older, because the demon girl is the boss, everyone affectionately calls her Sister Fei.
Now that the situation was urgent, Liu Feifei had to take countermeasures.
Fortunately, I interviewed some part-time students before, so I was able to make temporary arrangements now, otherwise I wouldn't be able to find anyone to help for a while.
She also didn’t expect that the crowdfunding link would go viral so quickly just after it was released.
"The crowdfunding has just started now. It's definitely not possible to rely solely on part-time students. Let's recruit some full-time customer service staff!" Ma Liang immediately suggested after seeing the hot situation.
Liu Feifei was a little confused when she heard this: "Still recruiting? The crowdfunding will end soon, so there will be no need for so many people in the future."
“Crowdfunding won’t happen often, but [Qingyan]’s business will definitely get better and better!
If you want to do a good job in e-commerce business, you definitely need a lot of manpower. In the future, you may have to have 24-hour customer service online, and the guest rooms will have to be arranged in the morning and evening shifts. These few people right now are simply not enough.
Even if we don’t have that much work for the time being, we can still arrange for everyone to post more online.
If a brand wants to get better and better, it must do a good job in Internet marketing. In a few months, [Qingyan] may launch a second-generation facial mask product." Ma Liang suggested patiently.
The first facial mask product uses the technology developed by Senior Sister Li Hui in her graduation thesis project.
Li Hui will graduate in a few months and will soon join Qingyan Company.
At that time, she will continue to develop a new generation of technology for the company in the laboratory using the industry-university-research model, and upgrade the formula of the essence.
Currently, this product still needs to pay patent fees to East China University of Science and Technology.
If Li Hui develops a brand-new technology, even the patent fees will be saved. From then on, [Qingyan] company's facial mask products will truly achieve independent research and development.
Although some options need to be allocated to Li Hui for this, everything is worth it with the technology she has developed that is ahead of her peers.
Now after using this product, users will find that the experience is better than other brands.
After the second generation of [Qingyan] products is released, it will directly overwhelm its peers and make users eager to pursue it.
That's why Ma Liang took precautions and suggested having more customer service staff.
After hearing what he said, Liu Feifei reluctantly agreed: "Okay, then I'll let Xiaoyan continue to recruit a few customer service personnel tomorrow!"
Not long after, Fu Xiaoyou bought the food back.
The enchantress was reimbursed with a wave of her hand. As a boss, this is a good time to win over people's hearts.
So the employees who hadn't eaten quickly hurriedly ate while others helped temporarily.
By the afternoon, crowdfunding had completely exploded. The number of people had exceeded 30,000, and it was still growing.
It has to be said that Yaonv’s experience as an Internet celebrity blogger has not been in vain, and her appeal is truly extraordinary.
During the busiest time, even Ma Liang was recruited by Liu Feifei and pretended to be a customer service lady.
But just for a moment, his eyes were completely opened.
It is really troublesome for women to buy things. Questions come one after another, and there is no way to answer them all.
Fortunately, part-time classmates came one after another, and finally the peak of the densest passenger flow was passed.
Ma Liang had a headache watching from the side, and suddenly he had an idea and ordered: "Lele, please hand over the customer service work for the time being.
Then sort out the frequently asked questions from customers and come up with a set of standard reply techniques.
Then distribute it to everyone. When answering customer inquiries in the future, most of the questions can be copied and pasted, which can save a lot of trouble."
The current Taobao Want Want software has very simple functions.
If you want to improve the efficiency of customer service, you have to think of more ways to do it. Otherwise, once the business is opened, no matter how much customer service you have, it won't be enough.
Chapter completed!