Chapter 70 That’s not how it works

The so-called large conference room is actually not that big. It can only seat seven or eight more people than the small conference room where Ma Liang was waiting.

In fact, it is impossible for most clothing companies to build their own factories, and the scale will not be too large.

In particular, independent designer brands operate more like a studio, with only a few bosses and employees combined.

Yan Bing, a rich woman, can take the company to its current level, which is already very impressive.

The clothing industry may seem very big, but because the threshold for entry into the industry is not high, there are not many truly large companies and most of them are small and medium-sized enterprises.

This is one of the reasons why it has been difficult for Yan Bing to break through the bottleneck, because going up will not only test product design, but also require strong supply chain management and market operation capabilities.

"Who are you?" When he saw Ma Liang entering the conference room without permission, the handsome man with glasses sitting on the first left side of the conference table pointed at him and asked in a cold voice.

Ma Liang hadn't recovered from the regret of Yan Bing's resistance, so he replied angrily: "Who the hell are you?"

"I am Meng Fei, the marketing director of the company. There is an important meeting going on here. Why are you, an intern, barging in?" the bespectacled man shouted angrily, but his awkward demeanor was a bit like a gay tsundere.

Probably because Ma Liang is so young, I guessed that he was a newly recruited intern.

Ma Liang couldn't help but wonder: "Isn't the previous marketing director Wang Fang, and he hired a new person so quickly?"

"Who are you?" Meng Fei immediately restrained his arrogance upon hearing this.

After all, he is definitely not an ordinary person who can easily name his former boss. If Wang Fang hadn't been fired, who would have gotten him as the marketing director?

Ma Liang didn't bother to talk to him and sat down directly on the right side of the main seat at the conference table, waiting for the rich lady to introduce him.

After waiting for four or five minutes, I saw Yan Bing arriving late.

At this time, the blush on her face had disappeared, and she had regained her charming aura as the Frost Queen. The conference room immediately became extremely quiet.

Yan Bing sat down naturally at the main seat, glanced at everyone and said: "First of all, let me introduce to you, this is the expert I specially invited, the special consultant of our fast fashion brand, Mr. Ma Liang.

Today, Teacher Ma will attend our new brand work meeting together. Meng Fei, please introduce the basic situation to Teacher Ma first."

Teacher Ma? This?

Ma Liang was dizzy when he heard this title. Even more dizzy than him were the backbones of the company present.

Brand consultant? What's going on? He looks like a college student! Who should call whom a teacher?

"Okay, Mr. Yan!" Meng Fei agreed with a flattering look, "Hello, Mr. Ma, let me first introduce the situation of fast fashion brands.

The brand name has been registered, it is called [MiMo], and the Chinese name is [Mimo].

We are currently preparing to open our first flagship store at No. 1201 Nanjing West Road. This place is directly opposite Hang Lung, Meilong Town, and CITIC Pacific, three top shopping malls in the East China Sea.

The store is currently under intensive renovation and is expected to officially open on December 1."

Plaza 66, Meilong Town Plaza, and CITIC Plaza are the top shopping malls in Shanghai. They sell luxury brands such as Hermès, LV, Versace, and Armani. They are called the super "Golden Triangle" on Nanjing West Road by locals.

Yan Bing was able to open the first flagship store of the fast fashion brand [MiMo] directly opposite the "Golden Triangle", so he must have a lot of connections behind him.

It's normal to think about it. How could she have built her own independent designer brand to this extent so quickly if she didn't have any talent?

Now that we are planning to build a new fast fashion brand, there is no reason not to use the resources we have.

It was just the location of the store that made Ma Liang couldn't help but murmur in his heart, as if he had some impression of it for some reason.

Suddenly he recalled, isn't this the location of ZARA's first store in Shanghai?

In the previous life, ZARA only started to expand into the mainland market in 2006. The first flagship store was located in the same place. Unexpectedly, Yan Bing, a rich woman, got there first.

Ma Liang couldn't help but sigh that his butterfly effect was a bit big.

MiMo?Mimo?MiMo?

He recited the brand name silently, then glanced at Yan Bing jokingly, and couldn't help complaining in his heart, are you designers so generous in choosing brand names?

Either take my own name, or take my daughter’s name.

There was obviously no telepathy between the two of them, but for some reason Yan Bing instantly understood the meaning of Ma Liang's look, and was as embarrassed as a little girl who had done something bad and was caught red-handed.

A trace of blush just wanted to climb up that slender beautiful neck, but she suppressed it forcefully.

Yan Bing glared at Ma Liang angrily, then turned around and said, "Okay, let's have a formal meeting now, and then we'll talk about the product."

"Mr. Yan, December has actually passed the peak sales period of autumn and winter.

With an area of ​​more than 2,000 square meters, the flagship store must display at least 1,000 styles of clothing.

This puts a lot of pressure on us, and if we are not careful, we may cause a lot of inventory backlog.

If we operate according to the model of casual brands such as Metersbonwe and Baleno, it is possible to reduce the display to 400-500 styles.

Moreover, we have a buyout model with the supplier, and each style has a minimum production volume, which means that a minimum order of 500 pieces is required for a single style.

Therefore, I suggest that we should be more conservative this fall and winter and not wear so many styles. Let’s wait until next spring and summer to let go and do something big.

This way we can be better prepared." Meng Fei analyzed with a perplexed look on his face.

Since the former marketing director Wang Fang was fired, suitable candidates could not be recruited for a while, so he, the marketing director, was temporarily promoted by Yan Bing.

This guy knows that the opportunity is rare, so he worked hard for the newly established fast fashion brand.

Not only does he know the products well, but he has also done thorough research and analysis on the market. This time he opened the store in a hurry, and there was not much time left for him.

Yan Bing frowned upon hearing this, obviously dissatisfied with this: "No, the number of styles must not be reduced.

This time we must do it all at once and we must not wait until next spring and summer.

It was not easy to negotiate with so many suppliers and manufacturers. We must place product orders within this week.

Even if the loss is huge, I will admit it."

The Frost Queen was domineering and made a decision immediately. Now that the fast fashion brand has been established and the names of her two daughters are still used as the brand name, she will never allow failure.

She can still afford the accumulated losses of a single store.

The first store is a key battle to build a reputation, so how can she shrink from it? The petty operation of reducing the number of styles has never been Yan Bing's style.

"Mr. Yan, this is too risky. Will the two new branches that will be opened in March and April next year also operate in the same way?

Isn’t that the same model as those casual brands such as Baleno and Metersbonwe?

If the inventory cannot be turned over, it will affect the launch of new models later. Whether in terms of cost or scale, we are not as good as those big casual brands.

Where is this so-called fast fashion?" Meng Fei advised with a worried look on his face.

Yan Bing was also very distressed because she couldn't answer this question.

Everything is difficult at the beginning. Without a strong team and resources like ZARA and Uniqlo, it would be extremely difficult to rely on a few people in the company to develop fast fashion.

She even doubts whether China currently has the industrial conditions to build a fast fashion brand.

Seeing Sister Bingmei's sad face, Ma Liang, a brand consultant, would be outrageous if he didn't say something.

He sat up straight and said loudly: "That's not how fast fashion works."
Chapter completed!