Qian Youliang was summoned by his boss and hurried to school.

Because it was already late, the cafeteria was closed, and Gu Kun missed his meal again, he asked him to go to a barbecue restaurant at the school gate and asked for a small box. The two chatted while making skewers.

In order to prevent being recognized and harassed, Gu Kun specially wore a mask and a baseball cap when going out.

"Boss, congratulations, you are now a world-famous world star."

Qian Youliang ordered 10 skewers of oiled kidneys, dozens of grilled large intestines, hundreds of skewers of various meat skewers, as well as leeks, eggplants, enoki mushrooms, a beer and a few bottles of white. When he saw Gu Kun coming in, he politely

Stand up and compliment.

"Sit down, everyone is on your own, there is no need to be like this." Gu Kun gestured with the cigar in his mouth, and then sat down first, "Don't you know me yet? The world championship means nothing to me. This is all for me.

For business services.”

Qian Youliang filled Gu Kun with liquor: "Then your goal has definitely been achieved. According to my observation, the number of people in the country who know the 'Lanfang Islands' accounts for at least 80% of the total population. This is not easy.

."

This is what people in the media circle say. They know how difficult it is to instill a message into the minds of the people.

The most senior media people all understand one thing: in China, no matter how well-known something you think is, at least 100 million people still don't know about it.

This has already excluded all the vegetative, mentally retarded, Alzheimer's, and infants without cognitive abilities. Among normal people, there are at least 100 million people who don't know.

Under normal circumstances, one billion people don't know most things.

Except for countries like Oceania, Germany, France, and Japan, there are probably more than 100 million normal people in China who have never heard of any other country.

Gu Kun is already very satisfied that the country of Lanfang now has 80% visibility. At least the potential target customers he wants to reach are already 100% known, and it is of no value whether the remaining super-inclusive people know about it.

However, since Gu Kun hired Qian Youliang to handle publicity work for him, he must have higher requirements: "I am not satisfied with the current results - what I pursue is not absolute popularity, but a higher level.

Reputation. Society’s perception of Lan Fang is not positive enough, and it is not enough to understand Lan Fang’s high quality.”

"Fuck...fuck? What is that?" Qian Youliang was caught off guard and couldn't understand the boss's new vocabulary.

"Pretentious style." Gu Kun explained nonchalantly, "What I want is for the people to feel that everything coming from Lan Fang is high-end and classy. Traveling to Lan Fang and consuming and buying things are a kind of dignity.

Regarding the matter of boosting your morale - it seems now that you have not fully and comprehensively taken advantage of the propaganda elements I created."

"Do you have any specific instructions? If I make any oversight, I will immediately make up for it." Qian Youliang had a very good attitude.

Gu Kun was not polite: "If something like that happened between me and those girls from the top hotel industry celebrities in Oceania, why hasn't it been reported in China?"

"This...isn't this kind of thing a good thing? I'm afraid it will damage your reputation." Qian Youliang didn't even realize that he had done something wrong.

"You are still too ashamed. You are a CCTV patient. Your other professional qualities are indeed good, but you are not shameless enough." Gu Kun sighed,

"When this kind of thing is discussed in the streets, it's just to make the Chinese people look good! Over the years, who has seen Chinese people casually toying with wealthy European and American ladies? You must be good at mobilizing the national emotions!"

In the Internet atmosphere of the late 1990s, national attention was relatively easy to mobilize. At that time, the obscene idea of ​​"slaughtering America and destroying Japan" was pervasive.

This is also true in the early Internet writing industry at the beginning of the 21st century. If you dream big, dream big. These emotions that Gu Kun hopes to mobilize can definitely be easily achieved as long as the operation is decent.

Qian Youliang's professional quality is definitely no problem in producing the necessary reports and captured pictures. What he is worried about is only the issue of exposure channels:

"But after we get the material and interpretation, through what channels should we disseminate it? CCTV will definitely not broadcast this kind of thing. Now CCTV cherishes your feathers too much.

Your attitude in the domestic media is that of a purely high-minded national hero, and you will never allow what they think is negative news to appear. As for other media outlets that I have friends with, it is probably quite difficult."

"You can first look for those roadside entertainment magazines that you originally looked down on. Of course, you must provide anonymous information and don't reveal that we took the initiative to leak it."

Gu Kun said confidently, and after rubbing his fat waist, he added, "In addition, you can also contact us anonymously through connections with the new website that was just launched this year.

For example, there is a link integration website called Sohu recently. It has just been launched, right? There is also a website called New Wolf, which will be launched in the fourth quarter. You can set up your own personal website for them to crawl, or it is more direct.

Just a little bit is fine.”

There is now the first domestic portal that integrates network information through external links to other personal websites, which is Sohu, which has experienced ups and downs several times in later generations. It is now regarded as the number one Internet brother in China.

However, the term "portal website" has not yet appeared, it is just called "external link integration website".

Although the Internet covers a very small population, it is estimated that 50,000 people will be online this year across the country, and that number will reach 200,000 next year.

But these 50,000 to 200,000 people are definitely the social elite, the high-end class with the greatest consumption potential.

"I know what to do, and I'll make arrangements right away." Qian Youliang agreed, and finally had two drinks with Gu Kun before going back to work all night.

Anyway, the materials are all real. All you need to do is get relevant reports from foreign media, translate them and filter them.

For the next week, Gu Kun took care of all the internship procedures in the school, participated in various local social activities, and arranged for hundreds of classmates and alumni to go to various companies and businesses under his name for "internships."

With his popularity, of course he is invited by various organizations to give speeches, introduce life experiences, and participate in various activities.

Not only was there someone from Hujiang, he was even invited to the capital, and his schedule was fully booked for two days.

However, Gu Kun was also quite busy with his own business, so he planned to concentrate his travels to the capital on the last two days before returning to Lanfang.

Qian Youliang was busy working there, filtering and polishing the news from all the major entertainment and sports media in Oceania and Europe, and then disseminated it through various channels.

The effect is really amazing.

In just a few days after the relevant news spread, the number of tourism inquiries to Lanzhou received by several major foreign-related travel agencies, including Qingdao Youth Hostel and China National Travel Service, surged several times.

The circulation of travel magazines, geography books, and literary and artistic publications about Lan Fang has also surged several times again.

"I'm going to kill you! Is Gu Kun so awesome? Isn't that Hilton the top luxury hotel tycoon in Oceania? The daughter of their family can come and go at Gu Kun's request?

You're such a man, no wonder I heard that there are many foreign girls in Lanfang. In the future, if you spend the same money, instead of going to Thailand to see a prostitute or to Malaysia to play cj, you might as well go to Lanfang to ride a foreign horse."

It is naturally difficult to quickly convert this enthusiasm into sales and turnover. However, it only takes a few months at most to have a real effect.

…

At the same time, Beijing.

Late at night on Teacher's Day, Ma Feng, who had been starting a business for a year and a half, left an office building in Zhongguancun like a zombie.

Ma Feng's "Huaxia Yellow Pages" was established and registered in Fangzhou City, the capital of Donghai Province, in April last year, but so far, its main business premises are located in the capital.

Ma Feng's daily task is to use his original connections to go to relevant business departments to do business and boost demand.

Ten minutes ago, he had just received a call. Zhang Chaoyang, a big shot in the industry, was having fun at a place in Sanlitun Bar Street and asked his brothers to come over and have fun together. He was treating him.

Today, Zhang Chaoyang's status in the domestic Internet industry is unmatched by anyone. Although Ma Feng started the company a few months earlier than him, he is not a major, and his grades and reputation are far inferior to him, so he can only lower his profile and make friends.

He has had this kind of experience of being called here and there several times. Each time it was around ten o'clock in the evening. After Zhang Chaoyang got over the first wave of fun, he started calling his friends, and Ma Feng would go and cheer him up.

But basically he would arrive at 11 o'clock in the evening, toast a few drinks, play until 12 o'clock, then go back to the company to do things, and go to bed at two o'clock.

But today, he felt a little unhappy because he discovered that Zhang Chaoyang actually started to publish gossip about celebrities in order to gain attention for his website, and it was also suspected of being fake news.

The key is that the victim of the gossip is still the brother who lent him money when he started his business. It seems unjust to sit back and ignore it.

After taking the bus for more than half an hour, we arrived at Sanlitun Bar Street very quickly.

Sanlitun is close to the embassy district and was originally built to accommodate foreign guests for leisure. Ma Feng worked in the Ministry of Foreign Trade and Economic Affairs and often received foreign guests, so he is very familiar with this place.

"Old Ma, take your time. Don't talk about traffic jams at night. I called you a long time ago! I have to punish myself by having three drinks if I'm late."

As soon as he saw Ma Feng entering the door, Zhang Chaoyang, who was already drunk, spoke directly and directly in a commanding tone.

A hint of embarrassment flashed across Ma Feng's expression, but he still punished himself with three glasses of wine.

This scene is absolutely not fictitious, because later generations Zhang Chaoyang himself said so when he recalled it.

It is indeed easy for people who have good academic qualifications and are young and successful in their careers to become arrogant and arrogant.

In contrast, people with lower academic qualifications may not be as capable and as sharp as those with higher academic qualifications, but they are often more down-to-earth and capable.

Zhang Chaoyang was a top student at Tsinghua University in his undergraduate degree. He was admitted to Oceania for postgraduate study at public expense with a score among the top 50 in the country. He graduated with a Ph.D. from MIT. He was also the first Internet person in China at the time. This kind of resume can easily lead to hallucinations.

In his own words later, when Sohu first became successful, he really felt that he was the chosen one, the son of destiny. All success was deserved and inevitable, and he would continue to move from one victory to another.

You can continue to win by hanging out in bars every day.

Seeing a guy like Ma Feng who went out to drink two glasses of wine and then went back to work, he just felt pity for him in his heart: success does not come from hard work!

After finishing his drink, Ma Feng, with a smile on his face, first praised Zhang Chaoyang's business and congratulated him on the recent increase in Sohu's portal traffic. Then, after thinking about it, he tactfully reminded:

"Brother Chao, there is something that you may not know about. Let me remind you: the recently selected recommended content on your portal homepage seems to be a bit biased. I have seen several tidbits. I am afraid of you.

If you are involved in a reputation lawsuit, although the state does not care about it at the moment, you cannot fabricate it casually..."

"Fabrication? What kind of fabrication? Oh, I understand. You mentioned the news about Gu Kun. That's not fabrication. It's at best the disclosure of personal privacy.
Chapter completed!