The industry insider took the lead: "There is no movement in Shanghai. As far as I know, the reservations on Apple's official website are not very enthusiastic. There is only one 16G version that is sometimes out of stock and sometimes in stock."

"I have a telecommunications business office here that advertises the first iPhone 5 sales in the province at midnight, but there is no movement."

"It's pretty much the same here."

Yihai Shadiao also joined in the fun: "Actually, it's not worth queuing up all night for a mobile phone this season. In my opinion, Xinghai 1 won before it even started. Bolang is really good at playing. So

We have already established a logistics network and have cooperated with JD Logistics. These days, saving trouble is the best service."

Time passed quickly in the discussions among netizens.

The clock soon pointed to zero o'clock on the 21st.

Jiu Ai: "Come on, come on, there is a telecommunications business hall here in Beijing. Ten or twenty people came in one after another and queued up. The first customer walked in."

The machine circle took the lead: "There are 180 people queuing up at the telecommunications business hall on Caoxi North Road in Shanghai."

Jiuai: "Some media reported that the first telecom version of iPhone 5 was sold here in Beijing."

The machine circle took the lead: "...it's boring. Bolang Terminal is really cheating. Damn it. The 0 o'clock pre-sale of Xinghai 1 is really a model where people who have made reservations but haven't made a purchase can prepay 100 yuan to enter the queue."

, when the first telecom version of the iPhone 5 was just sold, the pre-sale number for Xinghai 1 had already reached 350,000...360,000."

"Don't worry, it will be official tomorrow. After all, the prepayment of 100 yuan is refundable. Some people may give up. Fortunately, it is only locked for one hour, otherwise I would have thought that Li Ze would default on the bill."

Wan Feng Xiang Yun: "The latest news, according to incomplete statistics, more than 400 iPhone 5 contract versions have been sold."

Yihai Shadiao: "It's just right, 400 is better than 1.28 million..."

"It's broken. I won't be able to sleep tonight because I really want to know the final result."

"Yes, yes, I can't sleep too. When will I arrive at eight o'clock tomorrow~"

"..."

The night passed by in a blink of an eye.

…

It was around 7 a.m. on the 21st.

There was a large group of staff at the entrance of the Apple Direct Store in Shanghai, busy pulling up partitions to maintain order, and then when they raised their eyes, they were faced with... a sparse crowd of thirty or forty people.

Until eight o'clock, there were only two hundred people in line.

There is no comparison with last year's grand occasion.

The climate is colder and it is snowing. The Apple Direct Store in Wangfujing, Beijing, is even more deserted. There are only some good media who braved the snow to watch and a few scattered consumers.

Of course, this is related to the off-peak pick-up of the official website reservation execution.

However, this deserted scene still forms a very sharp contrast with the overwhelming advertising.

However, the answer can be found in Jobs’s views on advertising during interviews when he was young.

He said:

"There is a very interesting phenomenon. Xiaori never promotes product quality in advertisements. Ami likes to promote product quality in advertisements. However, if you interview passers-by about which country's products have the best quality, the answer will most likely be Xiaori;

Why is this so?

The main reason is that consumers do not judge product quality through advertisements. In their minds, winning various quality awards is not equated with the true quality of the product. They will personally experience the quality of the product through their own experience of use and product services. , it doesn’t matter how many advertising awards or quality awards you win.

Consumers' memories of such advertising campaigns are short.

So I saw the importance of the product and service departments, and that we should start from the most basic products and services.』

Recently, netizens have always mentioned the ‘Xinghai 1 experience’ and ‘no comparison, no harm’, which is an important reason why consumers are not as enthusiastic about iPhone5 as in the past.

Therefore, even though Bolang terminal has almost no offline advertising, its influence still spreads to offline sales.

After all, Apple’s current offline channels are generally in important stores in big cities.

At 8 o'clock, Xinghai 1 will go on sale according to the pre-sale order.

Three minutes later, only the last 60,000 units of the 1.28 million units in stock were sold.

At 9:01, the inventory was completely sold out.

Almost at this second, the machine circle took the lead and shouted on Xiaocheng's book: "Brothers, the big life is coming!" -
Chapter completed!