Chapter 481 Trillion revenue target, return to Beijing(2/2)
Li Ze added something at the end.
"By the way, everyone can pay attention to the news from China Mobile. They should still have several million units of the Xinghai 2 series in stock. It seems that they will mainly focus on sales in Guangdong."
I conveniently placed an advertisement for the mobile version.
In fact, the Xinghai 2 series was suddenly out of stock because Bolang Terminal took the initiative to prioritize the completion of the previously contracted 8 million units of the Xinghai 2 series in batches.
The mobile side also knew that the Xinghai 2 series would be sold out quickly after the 4G pilot commercialization, so the mobile side had already reached an agreement with Bolang.
Before November, mobile phones will release no more than 500,000 units of the Xinghai 2 series.
It’s all left at this key point.
Bolang doesn't mind Mobile playing this way...it doesn't mean that the money earned is spent differently, and Mobile settlement is very pleasant, and it can cost tens of billions at a time.
The total package price of these 8 million Xinghai 2 series units to the mobile side also exceeded 38 billion.
…………
In short, as of November 3, the Xinghai 2 series is indeed out of stock. Bolang terminals have almost zero inventory, and some of them have just come off the production line. The total global shipments are 34.5 million units.
The shipment volume of Xinghai 1 Youth Edition has exceeded 68 million units.
Since its launch and selling well, the production capacity of Xinghai 1 Youth Edition has slightly expanded, and shipments are expected to exceed 100 million in early December. Because OEM resources are not tight, production capacity is still slightly redundant compared to sales volume.
Total shipments of new products in autumn have exceeded 100 million units, and Xinghai equipment shipments are on track to exceed 200 million units.
Such a large volume of shipments has brought considerable cash flow to Bolang Group.
For example, the cumulative revenue contributed by the Xinghai 2 series is more than 181.6 billion, of which the domestic market contributed more than 118 billion.
As for the cumulative revenue contributed by Xinghai 1 Youth Edition, it is even more impressive, reaching more than 234.1 billion, of which the domestic market is more than 141.7 billion.
That is, since the autumn new product launch conference was held on August 21, the revenue brought to Bolang Terminal by the Xinghai series of new products alone has reached 415.8 billion!
The Xinghai Computer series is less impressive.
As of November 1, the revenue contributed by a single subsidiary of Bolang Terminal to Bolang Group just exceeded 750 billion!
Bolang Terminal has currently set the goal of hitting one trillion yuan in annual revenue.
As for the group's annual revenue exceeding one trillion, it is already within its reach. After all, aside from Bolang Terminal, Bolang Group also has Bolang Communications, Starry Sky Semiconductor, and includes the application Internet ecosystem of Bolang Xiaocheng.
Revenues of hundreds of billions a year are not a problem.
The application Internet ecosystem alone had revenue of more than 17 billion in the first quarter, and about 70 billion for the whole year.
With the remaining revenue gap of over 30 billion, Bolang Communications can make up for it by lying down!
In fact, the best-selling of Xinghai's new products is thanks to Apple. The iPhone 5S is quite satisfactory, but the iPhone 5C is a complete failure, which completely highlights the overall excellence of Xinghai's new products.
Without the support of Apple's new products, the sales of Xinghai's new products can only be said to be quite satisfactory, not surprising.
However……
After Apple’s new products, the Xinghai brand became popular in the global market.
Therefore, Apple, such as Tim and others, have a keen analysis of the situation and fully focus on business interests. They are not as good as Xinghai's new products, but they can still beat other brands, so the market value is still very considerable, so it can be postponed
I will completely squeeze out the toothpaste next year.
… Putting these aside, although the production capacity of the Xinghai 2 series has not been greatly expanded, due to the improvement in yield rate, the current daily production capacity of the Xinghai 2 series has reached about 440,000 units.
The total theoretical daily production capacity of these production lines is 500,000 units, which means a 100% yield. However, the current yield is still barely 90% of the industry standard value.
For example, the agreed yield rate between Apple and Foxconn is 90%, but it is rumored that the actual yield rate of Foxconn's OEM for Apple's new products in the early days was only 70%.
During the previous ramp-up of production capacity, the performance of the Bolang factory was pretty good.
However, due to the strict quality control requirements of Bolang Terminal, today, with shipments reaching more than 34 million units, the yield rate is still not 90% of the passing line.
Rather, because it is a self-owned business, the workers' wages and benefits are very ideal, and every aspect is considered thoughtfully. There are not a lot of workers getting upset like at Foxconn.
As for the production line currently under construction, its latest progress has just begun trial production. As previously expected, the ramp-up of production capacity will not be completed until early next year.
…………
On the other hand, the consumer enthusiasm in the domestic market has led to the reservation of the Xinghai 2 series being queued up to December 25th, or even next year. In fact, it is not actually the amount of 400,000 units allocated to reservations every day.
There are some little marketing strategies here.
The daily booking volume for the domestic market is actually only 100,000 units. In other words, even if domestic consumers are enthusiastic about purchasing and the delivery cycle has exceeded 50 days, the actual order volume is only about 5 million units.
The daily order volume for the American market is 150,000 units.
In addition to these two large markets, the total daily orders placed in other markets around the world are only 150,000 units.
However, the reservation amount is set according to the threshold of 400,000 units of daily production capacity, not 440,000 units, that is, 40,000 units of inventory are reserved every day.
With this daily inventory of 40,000 units, Bolang Terminal’s plan is also to find ways to sell them in the North American market through public opinion marketing and other strategies.
In short, the starting point of Bolang Terminal is not to fully satisfy the consumer enthusiasm of the domestic market, but to actively guide some patient consumers to become wait-and-see parties in order to enjoy better products.
Judging from the planning of Bolang Terminal, the next generation will always be better.
As for these deliberately released consumer enthusiasm, Bolang actually has some ideas.
The plan is to decentralize M series chips to Galaxy chips and use castrated versions to encircle the high-end series of overseas brands such as Apple and Samsung, forcing them to further compress profit margins in the domestic market.
The full version of the M series chip has already completed the crushing of all peers at the current stage. Even the castrated version, with the support and tuning of the Bolang terminal supply chain system, may not present an experience comparable to iPhone5S and Samsung S4.
actual wave.
What Bolang Terminal now wants to filter out from the consumer enthusiasm is a group of consumers who like to play with electronic products, have spare money, can wait, and like to compare.
The image of this group of people is that they don't care how many mobile phones they own, are not so sensitive to price, and pay more attention to brand tone and experience.
…………
After dinner, Wen Liang held his stomach with both hands, lay down on the sofa, and let out a comfortable groan. After a moment of comfort, he waved to Su Jian: "Xiao Jian, come here first."
"No." Su Jian hummed and walked up to Wen Liang, "What are you doing?"
Wen Liang didn't say anything, he just took Su Jian's hand and pulled her onto him.
"Kiss."
"No...mua~"
"Just stay, I'm going to work hard for the group's trillion-dollar revenue this year."
"ah?"
"The plane is ready."
"Can't we leave tomorrow morning?"
"I'm not going to treat you for anything, I can't even hold your hand." Wen Liang said deliberately angrily, and he had already stood up and left the sofa.
Seeing this, Su Jian opened his mouth, but finally said nothing.
She silently packed Wen Liang's simple luggage and sent Wen Liang downstairs. She raised her eyebrows and smiled: "Go to bed early tonight, honey~"
Wen Liang waved his hand: "Go to bed early."
Then he walked to the Mercedes-Benz parked on the edge of the curb, opened the door and got on it. The Mercedes-Benz's taillights flashed and quickly disappeared into the night.
He rushed to the capital to meet with Lao Miaotou.
Tomorrow...is Monday again.
Chapter completed!