Chapter 182: Take the lead, big brother
With the advent of the Internet era, artists also need to adapt to the new environment. More and more people are beginning to pay attention to the entertainment orientation on the Internet, pay attention to the effectiveness of online news, and begin to get in touch with the market of online dramas and online variety shows.
The title of "Internet celebrity" has also risen. The former Internet celebrity was just an online clown. One or two appeared every now and then, and it was more like a piece of information that adds fun to everyone. The imitations are all comedians from Hanguo or our treasure island, making some extremely exaggerated performances and their own personalities.
In recent years, it has been different. Internet celebrities have emerged one after another. At first, they are still not accepted by the mainstream and are still rejected by sneering. However, with the continuous development of the power of the Internet, smartphones have moved the Internet from thousands of households to being with me every minute and every second. The influence of Internet celebrities has begun to surpass ordinary artists to a certain extent.
Internet buzzwords.
Internet trend.
Popular entertainment projects on the Internet.
They have begun to occupy everyone's lives, and have become popular on the Internet with "Shou Mao MC" and "Flower Xiao Yaozi". A group of Internet celebrities have risen strongly after this summer.
Wu Wei caught up with a good era. If his time point stretched for a few months, his popularity would have to be considered as ‘retro’.
The anchors who sing and dance are all retro. Today's Internet celebrities must be MCs, must be Xiaoyaozi, must be waiting for you at the intersection of highways, must be a hero walking everywhere, must be a group to keep warm.
A "Zhibei" cheated a large number of people, but the situation where the entire tycoon was everywhere could not be affected. Although the anchors had a stronger sense of defense against the so-called tycoons, they still could not resist the large gifts from them, and gradually developed a relatively unified thinking structure for everyone - the big brother is the big brother who did not give gifts, but they were no longer the big brother who would like to praise them even after the live broadcast. If you don't give gifts, we will gradually move away. When you can get gifts, there is no doubt that you still have a real card for me.
The influence of internet celebrities and live broadcast popularity do not affect the real art world. Only after internet celebrities start advertising and have good results did the art world start to pay attention to this little brother who has never cared about.
This attention is amazing. I found that my younger brother is now very powerful. Even the entertainment news that my elder brother has always controlled can be controlled casually. An ordinary entertainment news, supported by netizens on the Internet, can become a hot search news, and people are paying more and more attention to the Internet. In reality, those once popular entertainment news programs have become yesterday's yellow flowers.
Smartphones have also changed the information revenue channels of the public to the Internet, and there is smart push anytime, anywhere, and even the steps of your search are exempted. If you have any hot news today, you can directly push it to you. Click to watch this news.
At this time, the power of netizens emerged, and the value of Internet celebrities' fans also increased.
In the past, except for Weibo fans, who would care about the number of fans on an online live broadcast software, or what is the use of hundreds of thousands, millions or tens of millions? It’s just a frog in the well, just having fun on your own.
In the past, if a big anchor like Susu wants to complete the transformation from an anchor to an artist, he needs to constantly contact the art world, participate in some programs, and increase some real exposure. It is equivalent to being a reserve artist, asking me to come to the door and find the push from your program, TV station, and director team, so that I can appear in front of the public in traditional media.
It's very difficult. This is no different from the newcomer climbing up. Internet celebrities at best have more foundation than newcomers. Faced with the huge artistic world, they are still a drop in the ocean. They humbly seek opportunities to climb up, and it depends on whether we give this opportunity.
It is difficult to have good results when participating in a program occasionally. The splash of water cannot bring too much changes to Internet celebrities like Susu. Each platform can only use its own advantages to spend a lot of money to invite artists, and then perform on the stage they build, put their own anchors into it to cooperate with them, and vigorously promote it on their own platform in order to achieve the point where they can be noticed by the entertainment media and let more people pay attention to it. There is also a group of special "artists", who are Internet celebrities, online anchors, and reserve artists.
The program Wu Wei participated in was a similar program. Why is it an electronic music festival that everyone has a deep impression of him? It was not a stage built by his own, but a proof that Wu Wei entered the trend circle with his strength. He wrote songs for Zhang Shaohan and met Xue Qian, but these did not cause much splash. It was not until he participated in "Singer" that Wu Wei was truly famous on the Internet. It was not just because of his strength, but because of his "overpoweredness" that he started the journey of online anchors to become real artists.
How many people are waiting to see Wu Wei’s effect? In the current online bonus period, look at Xiao Yaozi’s things. They can earn hundreds of thousands of dollars a day after broadcasting for more than an hour every day. Look at Wuma and Baldhead and others, they join forces to deter the whole audience, occupy the best live broadcast period, and earn more than 100,000 yuan in an hour...
At this time, what are you doing in reality? Isn’t it good to make money crazy on the Internet?
Then, after a new song that made the entire music industry remember his name, Wu Wei got rid of the situation of being looked down upon by his online colleagues and truly gained recognition from online fans.
It is honored to see your own family be successful, so that the real art world can pay more attention to him, and online fans pay more attention to him.
The release of "Shad Wolf 2" finally had a box office of 860 million yuan. The villain played by Wu Wei won a special title - a suit baojia, which made the Internet full of confidence in Wu Wei's future development. As a dark horse that was killed in the group that was not valued, in addition to those who were really attracted by Wu Wei to become fans, a considerable number of people who followed him wanted to use his platform to let the power of online entertainment officially replace traditional entertainment media and become the mainstream of today's entertainment market.
Such as online dramas, online variety shows, and online activities, this is too general and is even recognized by some people as self-decoration of traditional entertainment. They try to enter the emerging online market in this way and declare the demise of tradition.
How can that work? You have to show your attitude towards looking down on us at the beginning, and acknowledge that emerging online media will be mainstream, rather than subtle changes.
One program and one platform, it’s hard to perform, what about that person?
Wu Wei himself didn't know that he was chosen to be such a representative. When the entertainment news about him came out, not only fans were pushing him below, but also a large group of sharp-tongued people, such as online media, online self-media, senior netizens, online commentators, etc., rushed in front, set the pace, and attracted more people to pay attention. With Wu Wei's status of gaining Internet bonuses, he told everyone that the Internet era will be the main body of entertainment.
That's why he and Shuangyang returned to Yanjing on the same plane. The scene where the three of them just waved their goodbye became a hot search for entertainment. There was no relationship between the three of them, but they just used speculation that Wu Wei participated in Running Man as the intervention point. This was nothing in the past news. At most, it was a news that was reported every day.
On the Internet, this is a big deal. As the current representative of the Internet, Wu Wei is the storefront.
Having a good image, good temperament, outstanding talents and outstanding achievements, as long as Wu Wei develops well in the art world, it means that this storefront and the Internet will always be used and will be highly praised.
The "Internet" is not a household, nor the will of a few people, but a mark of the times. Although some people will envy Wu Wei, and although some people hope to replace Wu Wei, in the face of the huge Internet bonus period, everyone must abide by the rules, not their own ideas. The will of your ten people and hundreds of people will be transferred. For the entire rule, the final result can only be a defector and will be eliminated.
Wu Wei learned that he had been in the second floor lounge of his studio through the mouths of Mr. Chen, Han Xingxi, Su Su, Wu Haoran, director of the live broadcast department of Kusu Entertainment, Zhou Niandong, CEO of Xuelu Records, and others that he had unknowingly stood in such a position.
"I?"
He still asked in disbelief, and everyone nodded, no doubt that it was you. As long as you do well, the promotion from the Internet will make you soar.
The first benefit is placed in front of you.
Wu Wei was invited to participate in an offline event, a brand’s new product launch conference, with shows on site and artists also present to increase popularity.
Wu Wei was invited, not the spokesperson, but the other party also offered a higher price than the spokesperson, and Wu Wei needed to cooperate on the Internet and broadcast live on the spot.
A special live broadcast, using his live broadcast room, the "labor fee" given is as high as 2 million, and the other party also promised to go to the live broadcast room to send gifts during the live broadcast. What needs to be exchanged for is that Wu Wei needs to promote the brand's official slow voice account on the "Slow Voice" platform, which is commonly known as the "Slow Voice" platform.
At first, Wu Wei refused. He was not a "clean obsessive" personally, and felt that he should be clean and clean, but simply felt that it was unnecessary. The pace is now very fast, and he no longer needed to exchange money and his image on the same scale.
His refusal was exchanged for so many people to tell him what Internet bonus is, and you, Wu Wei, have the bonus code in your hand.
Who wouldn't like making money?
What's more, this jewelry brand is a well-known brand. Although hesitated and did not send you an invitation to endorsement, you should know that many people have no chance to connect.
"If it weren't for the purpose of developing online customers, it wouldn't be our turn." Han Xingxiu said the truth.
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In the end, what impressed Wu Wei was a private sentence from Susu: "Don't claim that you are out of the mud without being stained. There is no need for a maverick person on the Internet. Instead, you need a leading brother who is recognized by most people. It is impossible for them to not admit it. The fan base, personal influence and live broadcast popularity determine the existence of this leading brother."
Two days later, Wu Wei appeared in a shopping mall store in a bustling neighborhood. On the inside of the mall, the media had already gathered, and a large number of fans gathered. It didn't matter if there were no fans. As long as the mall promoted it more than ten minutes in advance, a shop on the first floor would soon be released, and XXX artists would come to support it. In the state where the people were happy to watch the excitement, there would be enough people nearby, so that the media camera would sweep over. The four words "crowded and crowded" were not difficult to appear.
The clothing of male artists is indeed not as versatile as that of female artists. Formal clothing for many occasions can only be chosen within a limited range.
The so-called new product launch conference of jewelry brands is just a gimmick, and some products are displayed. After all, jewelry stores, compared with ordinary consumer products, have no advantage in the number of customers "stroll around", which makes many ordinary people not have enough understanding of the "new style". Such an activity that focuses on the focus of the people will also appear.
Wu Wei was wearing a well-tailored suit and his hair was neatly combed. He only realized when he set off in the morning that he was lucky. Today's guests were acquaintances. "Fashion Master" Angelababy and the queen of the music industry, Cai Yilin, who had just collaborated on Running Man, and the latter met when he was recording "Love Family". Now in the circle, no artist with a "main profession" of singers cannot ignore Wu Wei's existence and will not regard him as a newcomer.
If a singer can have a familiar singer, it will be enough to gain a foothold; if he can have three or four songs sung in the streets and alleys, it will be enough to continue to make a living in this industry, win some awards, and be recognized by some status.
It took Wu Wei less than half a year to achieve a height that many singers could not reach in their entire lives.
This height is not qualification, award, income, popularity, or work that can represent the final industry status. It cannot be said that it is passed down forever. At least as a popular song, its popularity is sufficient.
Including nine songs written to others.
"Invisible Wings", "The Sea and the Sky", "Love Family", "True Hero", absolutely dominant pop songs, streets and alleys, and KTV, resounding in my ears.
"A Laugh in the Sea" and "Iron Blood and Loyal Heart" raise the height of the chivalrous songs to a high enough height.
"You Once Upon a Time" sang the Internet because of people who want to let go of the heavy pressure of life and go out to travel.
"A Diao" and "Chi Ling" have also become popular on the Internet. Although they are not suitable for public singing, they are also the pinnacle of popular songs. In real music programs and covers of online anchors, they are not inferior to those of the previous songs.
All songs are positive and full of positive energy at the level of "intention", and they also link dreams, persistence and other words together. His songs are also frequently used in several music programs.
When he walked into the mall, the music played in the mall was "The Sea and the Sky".
Jiang Chen and Zhou Xin, holding their mobile phones early, placed the live broadcast equipment according to the location provided by the organizer, aimed at the stage, and started the live broadcast anytime and anywhere.
At this location, the media on site had to stand aside. Several media staff looked at the two of them and came over to inquire which media you belong to.
"Slow voice live broadcast."
Pride, confidence, and a sense of superior satisfaction. After discussing, the two started the live broadcast in advance.
"Hello everyone……"
Chapter completed!