2013 is about to pass, and this year has an important position in the history of the development of the mainland film and television industry;

The concept of film genre is deeply rooted in people's hearts, and mainland filmmakers continue to try and gain market recognition.

The box office victory and hot discussions of films such as "Tiny Times", "Drug War", and "Watch of the People" all mean that mainland filmmakers try new movie genres such as youth idols, police and gangsters, suspense and reasoning, and violent crime;

Some new filmmakers such as Xue Xiaolu and Huang Zhenzhen are also focusing on genre filming, abiding by market rules and demands to make movies, which means that the mainland film market is becoming more and more professional and industrialized. Putting aside the artistic nature of movies, the production process of domestic films is approaching Hollywood flowing operations, which is another victory.

The leapfrog development of major film and television companies in film marketing skills.

Four or five years ago, when people talked about the promotion of movies, they still felt that it was fresh. In 2013, the brilliant and explosive film marketing methods such as "Tiny Times" and "The Grandmaster" had caught up with the marketing skills accumulated by other traditional industries over the past few decades.

The great leap in film marketing is due to the good opportunity to catch up with the comprehensive arrival of the Internet and mobile Internet era, and the opportunity to run on the same starting line with other industries. Young people in the film industry can quickly accept, absorb and apply it. This is also a manifestation of the increasingly professionalized film market in the mainland.

Industry tycoons are busy building diversified group companies such as media channels, distribution, content production, and entertainment, leaving workshop-style small businesses a dimension.

In 2013, Huayi acquired Changsheng Film and Television and entered the mobile game market; Light Media acquired some shares of Xinli Media and entered the mobile game market; LeTV acquired Huaer Film and Television and acquired LeTV New Media;

Wan Chongshan, the leading domestic entertainment company, is still quietly expanding its theater business underwater. It can be foreseeable that in the next ten years, they will still be the well-deserved top spot in the domestic entertainment industry;

As the fan economy begins to emerge, many entertainment media have gradually become accustomed to measuring the popularity index of artists by the number of Weibo fans;

Entertainment is more popular, attracting more and more boys and girls to move forward and dive into the entertainment industry. "Hengdiao" shares its reputation with "Beijing Diao" for the first time;

When Meng Qingzhou chats with Beijing Film Academy and other teachers, he almost always asks them the same question. He knows that the film and television industry is very hard, so why are there so many people persevering?

Everyone smiled helplessly. This was an unsolvable problem, or a very simple problem;

Because this is a creative industry;

Life is full of standard products, mobile phones, cars, masks, assembly line production, and the same model of products, each piece is the same. We live in an era of commercial replication;

However, the movie cannot be copied;

There are no two identical movies in the world;

Screenwriter, director, photography, post-production, etc., every link requires creativity;

The film and television industry is full of uncertainty. A good film and television work requires all participants to constantly explore. Past experience may be effective, but it may also be quickly bored by the audience;

Between certainty and uncertainty, every work is creating, which is a spiritual pursuit of self-realization!

The mainland film industry, which was bombarded by Hollywood movies for a month, finally ushered in the most important period of the year. Although Wan Chongshan handed over the burden of New Year's films to Ning Hao's "Blooming Heart", as the leader in the industry, almost every New Year's film is indispensable;

This is strength!

Chen Jiashang's "Four Famous Captains 2" took the lead in firing the first shot;

For the sake of the role of Tianxian, Lao Meng made a personal spree, and the first day of "The Four Famous Captains 2" was given 27%;

Despite mixed reputations, major media still gave pertinent comments on Xixi's performance in the movie;

"Liu Qianxi's acting skills have really exploded this time. She suffered and was hurt in the film. She cried so much that it made people feel distressed!"

"The family massacre that Liu Qianqian encountered in the film finally revealed the truth step by step. The people around her fell into suspicion, causing Liu Qianqian to collapse continuously. The loss of family affection and the loss of love made her embark on a crazy road of revenge."

After four days of release, the box office was almost over 100 million yuan. When Big Lao Wang interviewed the reporter, he praised director Chen Jiashang, but Meng Qingzhou always felt that he should be having fun in pain;

"Big Boat, you say from an objective and fair standpoint, how do I act in this movie?"

Qianxi held an apple in her hand and asked Lao Meng in a quiet voice. Although the girl's words seemed very rational, Meng Qingzhou had to consider the power of the apple;

"There has been great progress, Sissi, and I feel that your potential has not been fully developed yet. If you encounter a notebook that suits you, you have hope of getting three gold!"

The fairy looked at Mimi proudly, and raised the apple to Lao Meng's mouth with a smile, "Reward you for a bite!"

The little fox turned around and looked at Lao Meng and smiled. As long as Xixi was happy, why not do a kind lie!

Two weeks after the release of "The Four Famous Captures 2", Feng Dapao's "Private Customization" was launched;

This may be the worst movie since Feng Dapao entered the industry. Many viewers compared "Private Customization" with "Party A and Party B", which felt a bit like changing the soup but not changing the medicine;

It seems that these two movies are of the same type, or even made based on the same idea. In fact, the difference is particularly big, whether it is the form it shows or the creator's mentality.

When filming "Party A and Party B", there was almost no mature genre film system in the mainland at that time, and the film market was only slightly better than the complete dismal situation before introducing blockbusters to save the market.

In this sense, "Party A and Party B" is of epoch-making significance.

It is actually not the first commercial film in the mainland. The review was not very strict in the 1980s. Many films have clear commercial considerations, but most of them are not very successful, and few of them are still well-known now.

Even for comedy, there are several commercial works that Chen Peisi invested in at the same time.

But "Party A and Party B" are different. In terms of temperament, it actually inherits the deconstruction of "The Stubborn Lord", which only warms this deconstruction, and can even see Liang Zuo's shadow in a small number of scenes.

However, it is not good at creating laughter with traditional drama conflicts (this is Chen Peisi's strength), but it relies more on setting its own absurdity and clever lines.

Although it wanted to make a genre film, it actually created a sub-genre under comedy - let's call it "Beijing film comedy". Strictly speaking, it is not a master of the founding world, but it has brought the influence of this sect.

Of course, this movie is full of favors to the audience, but even so, it is still difficult to conceal the sincere temperament in the image.

It has irony of society and is also sarcastic, but overall it still maintains a cunning and kind citizen mentality.

At this time, Feng Dapao said that he could represent the Chinese audience, in a sense, it would not be an exaggeration to say that he understood Chinese audiences. In fact, the way of thinking of Ge You and others in the film was the result of the absurdity of the mentality of the movie audience at that time.

Therefore, "Party A and Party B" rarely won applause for domestic films back then. Although the absolute box office data was not very high, it was already quite difficult in that year.

This work has been continuously expanding due to the spread of piracy and repeated broadcasts on TV platforms, and has now been "classicized" in a certain sense.

After fifteen or sixteen years, Feng Pouss, a man who was beaten by Zhong Chengxiang and others in the past, became Director Feng Da, a powerful guest who held the Spring Festival Gala director today, and his mentality completely changed.

On the one hand, he has actually transformed from a satirist class to a high-ranking person who was satirized in his works in the past, and he can't suppress his arrogance and conceit after his success in his words;

On the other hand, the foundation of his life - the so-called understanding of the audience and the so-called down-to-earth, although he still talked about it, he had long said goodbye to the originally familiar context.

He had already ridden a horse, but he always felt that he was still on the loess and was just getting taller. How could this mentality not go wrong?

I have to talk about his previous work "1942".

This is one of the sources of Feng Dapao's resentment. This work, from the scale to the courage of the photographer, is worthy of praise. But if you consider it from the commercial perspective, this work is not as good as the boss, the official, or the audience.

The cumulative box office of more than 300 million is already quite good in terms of the theme of the film, but Feng Dapao would not watch it like this; on the one hand, he feels that he understands the audience, and the box office of the film should not be so bad, and on the other hand, he feels that he is so "feeling and tasteful" this time, but you bad tastes are not buy it.

Did you see it? These are the two mentalities in his previous ones that appear in a very contradictory way. But since he is used to enjoying both the public spokesperson and the upper class at the same time, can his mentality be uneven?

This resentment, perhaps Huayi's financial pressure, eventually made him produce a freak - that is "Private Customization". This is Feng Dapao's worst movie since he started working as an artist - if it is not counted as the next one.

There are many jokes in Feng's comedy that movie fans still remember. There are Yao Yuan in "Party A and Party B" who made Li Qi "don't even say it if he beat me to death";

In "The Endless", Fu Biao was drunk and shyly held the bottle and shouted, "Thirteen, Louis's".

Later, Feng Dapao stopped filming comedy and produced a bad movie that he thought could withstand the New Year holiday. All the clips were not as good as the jokes of Feng Dapao's movies.

But if you think about it carefully, you can't go back to your pants. Later, the filming was not a heavy historical theme like "Tangshan Earthquake" or "1942", or a superb love story like "If You Are the One". The thought awareness may have risen, but the corners of your mouth have also drooped.

Comedy thus became a touch of heart-protecting hair on Feng Dapao's chest. He can usually protect his body by the Vajra. When he was questioned in the past two years, he could also take it out to block evil spirits.

Feng's comedy is incomparable. Some say it is because of Wang Shuo, some say it is because of the good timing. The most important thing is that he knows what market humor is. The movies he made are a collection of people's lives. This is called art if he is good at making fun of the poor, and the joke is humor.

But there is only one problem that cannot be avoided, that is, the humor in the city must be rooted in the city. If you want to bring this humor to the extreme, you must change the bottle of red wine on the table to Erguotou.

But Feng Dapao became popular later, and his company Huayi also invested in shares. After a long time, celebrities got used to the taste of French grapes. I guess they would never taste the 56° Niulan Mountain again.

The gap between works that have been separated by ten years can be seen;

One is seduction. In "Party A and Party B", he used a beauty trick to Li Qi. When Liu Pei sang a song of Qingyi, he was dressed up with a look. He was charming and smiled with a sharp smile;

In "Private Customization", Li Xiaolu came up with a swimsuit that looked like a high-square swimsuit. She touched her back and wet her body. She was not only superficial and explicit, but also had no level of seduction, showing the beauty and luxury of this high-level society;

There is also helping the rich realize their dreams. In "Party A and Party B", Yao Yuan and others sent a rich man to the remote mountainous areas to suffer. They lay on the mountain and waited for them for a few months. They didn't get off after getting on the car and sweared to live with lobsters and abalone for the rest of their lives, which made people both angry and funny.

In "Private Customization", we helped the most vulgar director realize his dream. He first made some analysis of the elegant and vulgarity, and then began to make up random things, even fabricated blood exchange and "elegant poisoning" and other scenes that had no joke.

Is this called funny?

If so, what is the essential difference between this and a spoof movie that fools people at low cost?

Therefore, although "Private Customization" pays homage to the title of "Party A and Party B", although it seems to be an upgraded version of "Party A and Party B", it is definitely hard to match.

It is worth affirming that Feng Dapao's movie has become more beautiful and the scene is even more grand. He must have spent a lot of money, but it is really nonsense to take a few jokes. Mr. Ge led a few young people to join in the grass team that dared to mention inheritance.

Their slogans were so loud that they had to be piled up with money. Feng Dapao probably forgot that money is a good thing, but it is not the best thing. There are some things in this world that money cannot buy, such as the audience's aesthetics and reputation.

I don’t know if Wang Shuo gave Feng Dapao a complete script or just gave him a few funny jokes and then Feng Dapao rode his horse and galloped. The storyline and coherence of "Private Customization" are not enough to become a qualified Feng’s comedy, which is a tragedy in itself.

As for Feng Dapao, everyone can only say that the wind above has been breathing for too long, so there is no need to fantasize with us that it can still be down-to-earth. It is better to miss it than to meet each other.

People are most afraid of being above their brilliance. When criticizing others, they will have various difficulties when they are on the rise.

So fans of the star like to say: You can do it, you can do it! You can do it, you can do it! However, it is childish to equate the identity of literary critics and literary creators, although sometimes some people can take into account these two identities.

Feng Kuzi and Screenwriter Wang are still walking on the prostate of the times, thinking that they have grasped the fashionable braids and can make money with their own works, while also resonating with the audience.

It resonates with the audience and speaks out the audience's voice. This great act of goodness that is appreciated by both the elite and the masses is exciting to think about.

Unfortunately, when viewers walk into the theater, they may not be anxious to criticize society. They want to watch a serious and funny comedy.
Chapter completed!