Chapter 898: The hexagram in the variety show entertainment
Dou Wentao's four-month planning finally came up with a general framework for a new variety show. He handed over the plan to Meng Qingzhou before the Spring Festival. This was his most important appearance since he joined Wanchongshan;
When he recruited Dou Wentao, Lao Meng promised him not only to let him be the host, but to use the form of a program partner. Otherwise, it would not be difficult to start a business by himself with his connections;
"Old Dou, I'll take a look first and try to give you an answer as soon as possible. Personal advice, you can consider the candidates for the previous episodes!"
Not to mention Dou Wentao's career as a host, Meng Qingzhou believed in his creativity based so many years;
Meng Qingzhou was very interested just by looking at the name;
"The hexagram in the entertainment hexagram!"
"Mr. Meng, you are an expert, please give me more advice!"
This planning case is concise in writing, especially the analysis of various obscure rules in the entertainment industry, and also mentions the division of sensitive issues. As a veteran media person, Dou Wentao's analysis of the policy is very well done;
After a rough look at the unit, when he got home, Lao Meng called him and entered the study. This was a variety show plan that suited his thoughts;
"Has the big ship seen a good script again?" Qianxi asked Zixuan delicately and delicately;
"Maybe it is, I rarely see Qingzhou like this, Xiaohu, do you know whose script it is?"
Reba Shen came over mysteriously and said proudly: "I know, I know, it was a variety show plan, written by Dou Wentao, the uncle dug up a lot of money!"
"Variety show planning? Does he need to watch it in person?" Mimi looked at the little girl suspiciously;
"Uncle attaches great importance to Dou Wentao, Sister Mi, maybe you will want to join in the future!"
The girl has been pestering Lao Meng for songs these days, so she took a few glances at the company in the afternoon and probably knew which type of program it was;
"What kind of variety show is not going to be singing again, right? If Lao Meng wrote one for me, it would be okay to participate!"
The fairy spat on the vixen, "You are dreaming. The big ship hasn't written a song for many years. I, a professional singer, have not said anything yet. Is it your turn?"
Reba said everything to her mouth, but she was blocked by the fairy. She didn't dare to show off now. It wouldn't be too late to show off after she got the song!
...
"The hexagram in the entertainment hexagram!"
In fact, it is a conversation variety show that mainly focuses on the domestic entertainment industry, with rumors and jokes in the circle, behind-the-scenes plays and jokes;
The most difficult thing is the candidates for the guests. There are still topics that must be real. You can't catch up with the situation, which is a bit difficult!
If you want to say that the entertainment industry is most attractive to the general public, the gossip and endless Q rules;
When it comes to Q rules, directors like to play a trick - tell the interviewer how tight the time is on the set, how much money is per hour, the director doesn’t even have to sleep, and who has any thoughts or other things?
This reason is true!
The shooting time is tight and the task is heavy, and the director is really unconscious of those messy things.
The question is, what before the filming starts?
Before the filming starts, the crew must cast the role first, right? After selecting the role, sign the contract? All the preliminary work can be completed before they can join the crew and start filming?
From "casting" to "entering the group", directors are generally not too busy, and they have enough time to sleep and enough time to sleep;
Suppose, you are the director, and when you encounter a certain role during the casting process, it is quite appropriate to have three actors;
However, one of the actors tells you that he is very dedicated and can do anything for art.
At this time, you are the director, how do you choose?
Those directors who often say to the public that "the crew director is busy and tired, so it is impossible to Q the rules" are all thieves;
And it is often the one who plays the Q rules the most;
Well, who is not a thief in the entertainment industry that has reached this point?
For example, the crew of several companies under Wanchongshan has many projects, many times, such as Du Yang and Zhang Xue, will hand over some unimportant supporting roles and amateurs of variety shows to the crew for selection;
There are countless stories that happened during this period;
It is hard to say that they are all picking people based on their professional ability. Lao Meng has not heard rumors about this in the company, but he has not studied it in depth;
To be honest, some so-called leaks on the Internet are no different from fantasy novels. They basically satisfy people's curiosity and their snooping psychology about an unknown circle.
After all, what everyone sees in film and television works are all brilliant and processed, and the more glamorous it is, there must be various dark and ugly truths.
In the entertainment industry, the words "fame and fortune" are pursued by many people. In order to get these two things, I don't know how many people have been working hard and paid their own precious things. There are too many things that the public doesn't know in the entertainment industry.
Although those celebrities are very glorious on the surface, they don’t know how much suffering they have suffered before they become famous, and how many things they have paid that ordinary people cannot imagine.
When Mimi was on the show, she also said that the value behind the popularity of female celebrities is too great. For example, she also suffered Q rules in casting in a certain drama in her early years: "Just before the filming started, I suddenly received a call, 'I'm sorry, we have replaced you now'.
Later I learned that because I changed into an investor’s girlfriend, this kind of thing is very common in the entertainment industry!
Zhang Jingchu is a talented girl herself, but after becoming famous, she gradually faded away.
Meng Qingzhou knew that when Zhang Jingchu became famous, she met a rich man who wanted to support her, but Zhang Jingchu refused. The rich man finally offered a rich and powerful word to give her 30 million for the first time.
There is also the experience of Qi Wei that Tong Liya talked about. This sister usually looks a little girl, but the Q rules also fell on her. When taking a photo of "Back to the Horseback", the sponsor wanted to use the Q rules of Qi Wei 5 million.
However, he was rejected by Qi Wei, and the sponsor even made a harsh statement to "delete all Qi Wei's scenes." Fortunately, this incident was exposed by the director, and Qi Wei's scenes were all preserved. Such a director is really a good director.
Every actor is not simple. Although they receive high salaries, it has to be said that sometimes their suffering is really something that we cannot imagine. Everyone should be respected and respected.
The purpose of the "Entertainment Hexagram" planned by Dou Wentao is to give artists and practitioners a platform to explain and resolve doubts. The control of the rhythm requires the host to have strong control capabilities, and more importantly, a powerful boss needs to conquer the market;
Meng Qingzhou was very interested in joining it because he was also interested in gossip about many rumors, such as the one who made hair, was he already very unrestrained now, such as the cutout monster and the leader, such as Chao Ge and Hao Yun;
Rumors are the biggest temptation!
...
"Meng Qingzhou, if I believe you again, I will be a stick!" The little fox gritted his teeth and glared at Lao Meng;
I was originally going to talk to Mango and several Zhejiang satellite TV stations about the broadcast rights of "The Journey of Flowers". Now I am lying on the bed and not moving, so I definitely can't insist on going to the company;
The fairy fell to the bed with a hilarious belly. Because she was pressing her throat, the girl's face turned red because it was so funny;
Early in the morning, the vixen came to harass him and Qingzhou, but was beaten by someone and left with a very good idea. The result is conceivable;
"Mimi, it's not my fault. You came to the door by yourself. I'm just cooperating with you!"
"Puff! Hahaha, big ship, stop talking, you're almost crying if you didn't see the vixen!"
The little fox's pretty face was so charming that it was so angry that it was white by the fairy, and his eyes were flashing with uncontrollable anger;
"Fairy, remember it for me. There will always be times when you beg me. Today, I, Yang Xiaohu, have fallen into trouble. Let's take a look!"
After threatening the fairy, the little fox turned his head and said ruthlessly to Meng Qingzhou: "You are responsible for handling the matter of "The Bone of Flowers". If Xiaolong Face is not satisfied, let me see how I deal with you!"
"The Journey of Flower" claims that the production cost of a single episode is as high as 3 million, setting a record of the cost of a single episode of a mainland costume TV series. At the beginning of this month, the trailer of "The Journey of Flower" was sent to several satellite TV stations who were interested in cooperation;
Zeng Jia and Tang Lijun are very confident in the quality of the film. With the ambition to break the price record of the single episodes of the mainland TV series, they held a film selection meeting less than half a month before the New Year;
"Is it causing trouble again?" Zhao Xiaogu was quite palpitations about Xiaohu's experience, he was a beast!
"No, Mimi is feeling uncomfortable. Let me help her to show up, it will be enough to give you face." Lao Meng thought that Xiaolong's face was unaware of it and said nonsense;
"Bah! You are so perverted. Where did you learn the wrong ways? I think you are not good anymore. When the little fox is in spirit, you can wait to leave the living room!"
"Cough cough!" The scumbag who was exposed coughed a few times in a hurry, hugged her little round face and bit her red lips in revenge;
After a while, the blushing girl leaned into Wang Lao Meng's ear with charming eyes and said softly: "Don't make things angry, after finishing the business, I will reward you!"
"How to reward? It's not possible to be of general nature. Service must be novel!" Meng Qingzhou's index finger seemed to be unintentionally swept over Xiaogu's red lips, and said as if he was pointing out;
"Rogue!" Xiaoyuanying grabbed his hand, gave him a blank look, and leaned on Lao Meng to rest comfortably;
...
The price of TV series is now divided into many levels, usually around 800,000. If a big brand plays the lead, it may be around one million. It depends on whether the production is excellent or not;
Xianxia dramas have always been a hot spot in the TV drama market. Due to the production cost, Xianxia dramas have always led the highest prices in the market;
In the past, TV series sales platforms were mainly TV stations and a small number of audio-visual products. Due to the influence of piracy, the income of traditional audio-visual products was negligible, leaving only TV stations.
But the TV station has a cap price in acquiring TV series. Over the years, the increase in the price of TV series depends on the TV station's loosening of prices.
However, the rise of Internet video websites, intensified competition, and increased copyright protection have led to video websites spending high prices to acquire the exclusive broadcast rights of TV series online in order to be in a favorable position in competition.
Today, what rhythm is the pay for TV actors? That is the same rhythm as housing prices. Singing all the way amid the scolding!
Since 2000, the increase in the pay of Chinese TV actors has been comparable to housing prices.
From Jumei's financial statements, we can see that from two or three years ago to the present, the pay of top first-line actors has increased by 3-4 times, and the increase of second- and third-tier artists has become even more powerful, but the most terrifying thing is the "new" people who suddenly became popular with one or two dramas in the past two years, with more than ten times the value increase.
The soaring pay for actors is directly affected by the producers and TV stations, which leads to more expensive and more advertisements. This is how the implantation of TV series advertising emerged, and the audience ultimately paid for it.
Many "50 cents special effects" and "long-lasting plots" that were criticized by the audience began to appear because the producers had to save costs. Therefore, when selling these finished products, the prices naturally increased a lot.
"Xiao Gu, did Zeng Jia send an invitation letter to the video website?"
"It doesn't seem to be there. Mimi said that after the TV station is broadcast, she will consider the video website. Now it is impossible to broadcast online on the Internet. She sold it to the website early. She said it was unpaid!"
Meng Qingzhou browed, but he didn't expect that Boss Yang could think so carefully. It seemed that he had experienced it;
In 2014, BAT giants set up their own content companies to enter the market. They want to build their own ecosystem, that is, to build a commercial closed loop using hardware, content, platforms, channels, applications, etc.
The ambition of BAT giants must not be in the competition for traffic to content in the era of pure media, but in the era of multi-screen integration and personalized needs of users to view content.
What we are competing for is not only advertising monetization, but also member monetization, game monetization, reward monetization, and e-commerce monetization.
BAT's ambition subverts the original ecology of this industry and the long-standing separation of production and broadcasting system in this industry. Content production companies either make their own platforms or are acquired by the platform, and the comfortable life of small workshops will no longer exist.
At the beginning of the year, Gong Yu, who loves art, sent an email to Lao Meng. In 2014, the company's arrangements involved were all involved, including the idea of establishing self-made dramas and increasing the online copyright purchase of popular TV series;
When they arrived at the company, Jin Shuli and Zeng Jia had already greeted the person in charge of various satellite TV stations in Jumei's conference room, and the two sides had not had any in-depth exchanges;
"Mr. Meng! Where is Mimi?" Zeng Jia asked in surprise when she saw Xiaogu and Qingzhou coming in;
"The little fox is uncomfortable today and is resting at home. I'll come and see. You can do whatever you prepare. Don't worry about me for the time being!"
Jin Shuli looked at Lao Meng strangely. She had never been interested in watching movies like this, so why did she come here today?
"Of course it's best if you can come, but Qingzhou, when it's time for you to speak later, remember to be more at ease. TV series and movies are different, and it's impossible to have a single price. These TV stations are all monkey-like and monkey-like. If you speak tens of words, you can only believe in five points at most!"
"I'm going to be in charge of the battle today. Sister Jin, I'll follow your arrangements!"
Chapter completed!