Moldon Steakhouse is located on the second floor of Yanjing Regent Hotel. Before Meng Qingzhou and the others arrived, the assistant had already arranged the private room and prepared red wine for them in advance;

"Big Boat, why not go to Lao Mo? The steak in this Western restaurant is roasted on open fire, and it is not very delicious!"

"I think it's okay. Didn't you and Reba come to this store last time? And there are few people here, so the reporters don't come, it's much more convenient!"

Sisi nodded, quietly holding Lao Meng's hand under the table, and a blush flashed on her pink face;

"Hey, Sisi, are you hot?"

After ordering the dessert, Xixi found that Liu Sisi was abnormal and asked curiously;

"A little bit, maybe the heating in the restaurant is too high!"

Meng Qingzhou twitched the corners of his mouth, and he had a new assessment of Liu Sisi's courage;

"Xiqi, this time I was really disgusting to me. An investor came to the crew to visit the set. He was a female boss. He actually fell in love with a male actor and almost went on strike!"

Meng Qingzhou ordered a filet steak and was choosing desserts. When he heard Sisi's words, he turned his head and asked, "Lu Yang has such courage? That woman can't be from Zhongying, right?"

Sisi shook her head, "I heard it was from a film and television company in Yanjing, called Liberal Cool, etc., so I didn't ask in detail!"

In the past, an actress was Q-rule, but now she is full of dangers as a male actor;

Because now many TV stations decide on women to buy TV series. These female bosses are older and at a time when there is a lot of demand. When the TV series is filmed, they will visit the crew. At that time, the director will arrange handsome actors to serve the female boss. If the TV series is satisfied, the TV series will sell smoothly;

Many new directors like to use powerful actors, but powerful actors are not good at appearances. When a female boss comes to visit the set, she can only arrange a handsome and upright makeup artist in the crew to serve him.

"What's so disgusting? Isn't our big director still reading the script in the middle of the night in the crew, right? Director Meng?"

Under Sisi's strange eyes, Meng Qingzhou wished he could catch the little fairy Hai and beat him up;

"Xixi, can you still have good things to say? You don't believe me so much?"

The fairy wrinkled her nose coquettishly and looked at the menu. Sisi kicked Meng Qingzhou under the table and blunt her mouth at Xixi, her face full of inquiries;

Meng Qingzhou also had the intention of teasing Sisi and came to her ear to reveal a little of the absurdity of the early morning;

"Meng Qingzhou, you are a bastard, stay away from me!" Sisi pushed Lao Meng away with a gloomy look. Such a tiger and wolf word was not something she could accept at the moment;

Xixi turned a blind eye to their flirting. Mimi had already told her about this. Although it was a little sour, the girl no longer had any worries when she thought that Sisi would not come in;

It's no different from before!

"Si Si, are you contacting Tissot's endorsement? A few days ago, my assistant received a call from them. The endorsement next year may be the two of us!"

"Two people endorsed? It's impossible. I also endorsed a famous watch before, which will expire at the end of the year. If Tissot really invites me, of course I will be willing!"

Meng Qingzhou has no feelings for these so-called luxury goods endorsements. Although he is very rich, except for the custom-made clothes, there is no luxury goods on his body;

If he has to be nitpicked, his mobile phone is also a luxury product, because it is also customized and will be tested regularly;

Although works and popularity can give artists a clear advantage in this brand endorsement battle, in the new media environment with diversified social networking, screen activity, search popularity, fan-gathering dimensions such as brands are not limited to choosing stars.

According to past experience, the commercial value of stars is extremely related to their works. This is reflected in the launch of popular dramas, the leading actors or popular actors in the drama will receive olive branches from the brand owner when the momentum is booming.

On the contrary, when the top artists have no works to broadcast, their eye-catching index will decline relatively. Unless there is other eventual content explosion or strong lineup fans support, the overall ranking will also decline.

For example, in recent years, Yang Xiaohu and Zhao Xiaogu, the most popular actresses in the entertainment industry in the mainland, their commercial value rankings have risen by 6 places and 9 places respectively compared with 2011.

Among them, Zhao Xiaogu ranked 12th in the first quarter of last year, but the eye-catching index ranked 22nd because no heavyweight works were released after "The Legend of Lu Zhen".

But Yang Xiaohu is different from the popular "Auntie Qi Tan", which makes her screen activity ranked among the top three for half a year in a row, and her commercial value is obviously higher.

In Meng Qingzhou's view, the commercial value of a star is mainly based on the fan effect, so it affects the commercial value of a star, that is, the number of fans and popularity of his or her fans.

In this regard, the commercial value of an influence on a celebrity is to influence the number of fans and popularity of a celebrity.

But not all fans are true fans, which involves the number of fans active, that is, the number of true fans.

A person worships a certain star often because of his appearance, acting skills and character design. Among them, the ones that are easy to change should be acting skills and character design.

A person's energy is limited, so every star will play a certain type of role regularly, such as Zhang Tielin, Sun Li, who plays the emperor, Ji Chunhua, and Zou Zhaolong;

Therefore, in the future, the character design of a star is the most important. As long as the character design is good and commercial endorsement is commercially acceptable, the personal value will be greatly improved;

...

The dinner between Meng Qingzhou and the two beauties ended with laughter, but as soon as he walked out of the restaurant, Zhou Yun didn't need to remind him. The three of them saw no less than the flashes of nearly ten paparazzi, and they were crazily snapping;

Not only was he glad, but fortunately he didn't eat alone with Liu Sisi, otherwise it would be another big storm;

"Si Si, will you have a show tomorrow morning?" In order to avoid suspicion, Tianxian held hands with Liu Si Si intimately, and his eyes swept across the reporter not far away from time to time;

"Not in the morning. If the road guide didn't know anything, I can go in the afternoon!"

"OK, then go to live at home. The fox spirit talks about you every day. She is feeling uncomfortable. Don't you want to go see her?"

After she said this, Meng Qingzhou knew that the fairy was making fun of it again. She was so embarrassed that Sisi would go away;

"Xixi, you have thought about it. Let's go back together. Those reporters will definitely write randomly. You will be troubled by then!"

"What are you afraid of? Just don't go with us. Let Gao Feng take you around a few times before going back. It's not difficult, a big ship!"

Lao Meng gave a thumbs up to the fairy, and what he said was too reasonable;

Thinking of her going back, the family would be in chaos. It would be better to go to Gulina's house to sit. Meng Qingzhou asked the two to get in the car and went back first, and then quietly reminded Gao Feng and Zhao Gang.

After changing cars in the underground parking lot of a hotel, Lao Meng successfully got rid of the stalker behind him and quietly entered Gulina's community;

"How could you come here? I just browsed Weibo and someone revealed that you, Qianxi and Liu Sisi were in a Western restaurant. Is it over?"

“Not welcome?”

Before Xiaona could speak, Nati's crisp and stiffness came from behind her: "Little sister, who is here?"

Gulina covered her mouth and chuckled, blinked at Qingzhou, turned her body sideways, and let him in;

"Hello, Nati, I'll come and see Xiaona. I didn't expect you to be at home. Lao Song didn't inform you when he went to the United States?"

Nati glared at him in a hidden way. He had met him three days ago, so why should he pretend?

"Mr. Song is on the baystream. I heard that you will go over to deal with things in a few days. Let us wait for you!"

Meng Qingzhou nodded casually. After so many years of directorial career, there was no problem with this acting. Gulina behind her shook her head speechlessly when she saw her sister and her boyfriend's slightly unfamiliar communication;

She also didn't understand why her sister didn't like Meng Qingzhou. She was at home, and as long as the topic of Qingzhou was involved, both sisters could avoid it if they could;

Still too simple!

After Meng Qingzhou sat down for a while, he saw that there was really nothing to take advantage of, so he had to say goodbye and leave;

Gulina is also famous now, and it is not convenient to send Lao Meng down. Nati pretended to be helpless and stood up, "Mr. Meng, I'll send you down!"

The two walked out one after another. When they heard the sound of the door behind them, Meng Qingzhou quickly pulled Nati in front of him and said with a smile: "You have good acting skills. Do you want to consider being an actor?"

"Bah, I'm definitely not at ease when I come here so late. I'm leaving. If my little sister comes out and sees me, I'll see how you explain!"

"Does the boss need explanation for training the employees?"

In the black and broken safe passage, Meng Qingzhou hugged Nati and kissed her red lips unbearably;

After a moment of warmth, Nati pushed him away with a rapid breathing coquettish voice: "Big pervert, don't mess around anymore. Wouldn't you go to the United States in a few days? Then..."

Although the environment was very exciting, Lao Meng didn't want to be abrupt and beautiful woman. After a few pecks, the two turned around and went to the elevator entrance;

"Nati, you have been in the community these days to see if there is any house. It is inconvenient for you to live with Xiaona. Be obedient, do you know?"

Although he had refused before, Nati, who was in a state of unbearable love, also had the imagination of living a world with Meng Qingzhou. When he mentioned this topic again, the girl nodded obediently and did not refuse;

...

At the end of January, three New Year's films were released at the same time, "The Great Trouble in the Heavenly Palace", "Where Are We Going, Dad?", and "Macau Storm". Various investors promoted their promotions, and they were back and forth, and they were exciting;

The hottest one is "The Great Fighting in the Heavenly Palace", which has the highest film schedule, with a significant upward trend in the box office, with 18 million on the first day, 28.45 million on the second day, 39.95 million on the third day, and 39.4 million on the fourth day;

The most surprising thing is the variety show "Where Are We Going, Dad?", which shocked all the glasses;

The movie "Where Are We Going, Dad?" was launched on major theaters across the country on the first day of the Lunar New Year.

Although there are three-step films with distinctive commercial characteristics such as "Macau Storm", "Journey to the West: The Great Trouble in the Heavenly Palace", and "Ex-Letters" that have been hit by the front and back, the appeal of the five cute kids has continued from the screen to the screen;

When Meng Qingzhou got the data statistics from Yang Yuanheng, although he had known the result for a long time, he was still shocked. The national box office revenue of the film reached 92 million on the first day of its release, and the number of viewers per day reached 2.6 million based on the box office calculation. Whether it is box office, number of viewers and number of viewers, the first-day box office record of 2D domestic films has been broken.

The box office on the first day was 92 million. What does this mean? It is no exaggeration to say that the producer had already recovered the production cost on the first day, which is not considered the advertising implantation in the movie;

Everyone in the film and television industry was shocked by the way of making money in "Where Are We Going, Dad?". It turns out that movies can be shot like this?

The movie version of "Where Are We Going, Dad?" is actually to enlarge the living room and move it to the cinema, and dozens of families watch a TV reality show together.

In the eyes of insiders, to some extent, it does have nothing to do with traditional movies. From the creative motivation, pre-shooting, post-production and promotion, they are all an independent closed loop. Traditional feature film creation cannot draw anything from this "documentary" movie.

Therefore, the movie itself is a TV show, and there is no big difference from the previous TV broadcast "Where Are We Going, Dad?" except when it was moved to a safari with a larger scene this time.

As the boss, Meng Qingzhou is interested in this movie as "the victory of the cinema's social attributes", and its market explosion has many similarities with the detonation of WeChat red envelopes.

In addition to playing movies, the "cinema" can watch live football finals, watch celebrity concerts, and live broadcasts of cross-border premieres. Of course, TV programs can also be played. However, this time, this TV program has completed the approval and project approval procedures, and was able to enter the theater market to sell tickets and release tickets as a documentary.

The movie version of "Where Are We Going, Dad?" is a month after the end of the sensational finale of the TV version. It is exactly the span of a intensive publicity period, which can keep warming up. In this month, except for the traditional promotional channels of traditional movies, Mango TV bombarded the entire month with intensive TV advertisements, and the overall marketing promotion is invested in media value. Among all the films in the New Year holiday, it is estimated that only "Making a Fight in the Heavenly Palace" can be compared with it.

As a special effect blockbuster, "Making a Fight in the Heavenly Palace", the production cost was 300 million yuan, and a hard advertisement of 50 million yuan was made during the publicity period. The statue of Sun Dasheng placed in ticket halls in 100 theaters across the country cost nearly 3 million yuan;

The first day of the box office of 110 million yuan was set to break the highest box office record of the first day of the Chinese film market, the highest single-day box office record of the Chinese film market, the first Chinese film movie with a box office of over 100 million yuan on the first day of the first day of the Chinese film industry, and the fastest Chinese film with a record of five highest box office movies on the first day of the Chinese film history, injecting super stimulants into the sluggish New Year since early December last year;

This 3D masterpiece has a super low reputation and can actually stand out in the box office, which also surprised many professionals;

Any mythological story can never avoid a basic narrative issue. What is the reason for the story?

Whether it is the ancient Western myth, Chinese myth, modern Cthulhu myth, or Tolkien myth, they have conceived a wonderful reason.

However, this mythological movie has no reason.

The whole movie has been talking about the war between gods and demons, and gods and demons are incompatible, but it has never revealed why gods and demons are incompatible. In short, we have hatred, we have hatred in the previous life, and we have hatred in the next life. If we have hatred, we have to kill, and you will be killed.

Such a simple reason is simply to tell the audience that there is no reason for our story. It’s just a random fight, and it’s a noisy way to cheat hundreds of millions of dollars in box offices to get red envelopes for the New Year.

Anyway, this year's popular Spring Festival period was so popular that everyone was confused. The popular Ning Hao came to visit Meng Qingzhou on the second day of the Lunar New Year. He was glad that he did not place "No Man's Land" in it, otherwise he would be destined to be a cannon fodder!
Chapter completed!