How big is the market for cultural and creative products?

The cultural and creative products of the Palace Museum can be sold for one billion a year.

Cultural and creative products are derivative products that are expanded based on a certain core point.

Of course, the most familiar thing is Disney animation image products, among which Mickey Mouse licensed derivative products, with an annual output value of more than $3 billion!

The familiar images of Transformers and Doctor Cats are not so much cartoons or movie characters, but rather as film and television images are filming advertisements for derivative products.

In the past, China could only accept imported products for these products. Even if the world's production capacity was the best in China, it could only earn that little processing fee in China, and the big creative expenses were taken away by foreign countries.

In recent years, only by solving the problem of food and clothing and gradually improving the living standards can the country begin to have the confidence to develop and design.

This thing is simple, but it is quite simple in the hands of professionals. Luo Youdao can draw several images in one minute. Fu Shiliang's decoration design team will do a lot of print designs in one night. If you have templates for the museum's cultural and creative products, it is not impossible to complete the imitation version within one month.

But to be complex, this is a huge system.

Derivatives cannot be sold only one or two, nor can they only sell paper products or porcelain. They must cover all aspects of life in order to form a relatively complete product system.

For example, no matter how hard Luo Youdao can draw, he is just a link in the entire huge system. It is difficult to produce even a single product.

The decoration major of the Academy of Fine Arts is mainly for this. The National Academy of Arts and Crafts, the predecessor of the Qingjing Academy of Fine Arts, also mainly does this.

As Du Wen said, it is relatively easier to establish a system that is time-consuming and labor-intensive in commercial institutions outside, and it is relatively easy to establish a Damei Society.

College students always yearn for infinite possibilities.

I can't wait to prove myself.

The more important key point is that Wan Changsheng set an excellent example.

Du Wen proved that such a beautiful girl can be as outstanding as she is.

Over the past year, hundreds of members of the Great Beauty Society have grown up together, improving and changing.

In fact, everyone can feel the overall change clearly. Compared with other art students, members of the Damei Society are always fighting for each other to catch up.

It is hard to imagine that in such a team, there will be people who will fall into depravity because everyone around them is so outstanding.

Humans are the only animals that can accept hints.

This means that being with excellent people is more likely to be positive and full of fighting spirit. If anyone is a little disappointed, he will be eliminated and given up soon.

At the beginning, the graphic design team for designing posters and promotional materials for Damei Training School was rapidly expanded since the preparation of cultural and creative products last semester.

It happened to catch up with the arrival of the new generation of the Damei Society, absorbing a lot of fresh blood. In the words of capitalists, it is indeed considered cheap labor.

At least the design drawings of various different products can be sufficiently divided into groups to receive tasks at any time.

I did a lot of preliminary work last semester. What I did before the start of the semester was basically paper products, from folding fans, folders, bookmarks, classroom notebooks, sketchbooks, sticky notes, handbooks, calendars, letterhead envelopes, red envelope sets, tissue boxes, to hand-made paper bags, etc., as well as a series of cloth products in September after the start of the school year, from T-shirts to cloth bags, bedding, etc., have already shipped hundreds to thousands of each one. It is not about preparing to sell, but about the minimum requirements for mass production in experimental production.

If it were an ordinary small company, it would be difficult to survive just this step. A large number of scattered products, from proofing to production, now there are millions of funds!

All members of the Damei Society know that this part of the funds was paid by Wan Changsheng himself.

In other words, the one million Wan Changsheng got in Damei Training has been invested in the cultural and creative projects that he practices for everyone.

Of course, correspondingly, the copyright and industry ownership of this part belong to the Damei Society.

Wan Changsheng is currently the largest shareholder, Du Wen is the second. They occupy 80% of the shares, and the other 20% belong to the current management team, but who is still discussing the specific one.

This is something Du Wen is working hard to do, which maximizes the motivation of everyone, especially with high-level professional staff and managers.

During this process, Damei Society's warehouses have piled up a lot of products that I don't know if they can sell.

Everyone doesn't know when it will start selling.

But Du Wen suddenly asked the design department to take out the online store design overnight!

It may be a bit difficult for an ordinary company, but it is simply too simple for a team with hundreds of people.

Just copy it according to the museum's online store as a template. All the design elements are used, but they just copy the structure of others.

And I copied all the promotional posters and other people on WeChat and Weibo.

It’s not about copying content, but just looking at the museum, you will know what to do and how to do it specifically. For students of the Academy of Fine Arts, it’s just a professional content that can be done in one night.

It’s like China is the world’s largest American fan. In reform and opening up, scientific research and technology development, and even military construction, they are crazy about plagiarizing the things that have been proven to be correct in the United States.

Efficient and no mistakes.

Therefore, in the business battlefield, the winner of life is often the second most important person.

Because it doesn't take a lot of energy to explore and search.

In fact, before I knew it, Du Wen really had the taste of decisiveness.

There are hundreds of friends in such a big beauty club, but no one thinks something is wrong. Dudu said he wants to get it done.

Then everyone stay up late and work overtime.

It was nothing more than a battle exercise, just when Wan Changsheng attended the Youth Exhibition briefing.

Cultural and creative products represented by unicorns have been officially launched.

Although the product line is still lacking, the key is to seize this time point.

It just so happened that Zhong Mingxia and Du Wen were both in Pingjing. With the help of the film crew gathered by Lin Chuni, they took a lot of product model photos of the two.

This farce is so hype that it is a hype plan for the launch of this cultural and creative product!

Originally, it was to gain fame for Wan Changsheng, but now it is a bit off the road, so I simply brought it over to use it for cultural and creative products.

Sales on the first day were 270,000!

Although there is moisture in it, it also demonstrates the commercial value of Dameishe, a cultural and creative product.

Because unlike the museum that relies on the Royal IP to sell, Damei Society's cultural and creative products have been locked in wages and student supplies from the beginning.

Focusing on the national art students as the basic consumer group.

This is the attitude of Wan Changsheng, which is to win by quantity and become popular.

A T-shirt with gold and silver in the museum can be sold for three to four hundred yuan. It often launches joint limited edition models with famous brands. Damei does not have them, and they are all colorful T-shirts priced from 49 to 99 yuan!

The kind of canvas bag Zhong Mingxia likes to carry, 49 yuan per person, the museum sells pillows for more than 100 yuan, and the Damei Club still sells 49 yuan!

The entire Damei Society joked that it was 49 Society, and wanted to change the homepage of the online store to "Don't miss it when you pass by, come and take a look, the whole audience sold for 49 yuan. If you can't buy it, you will suffer losses, and you can't buy it..."

But all products are 60% commissioned to the design group based on the profit of sales!

The remaining 40% belongs to the company, or rather, it is used to maintain other links of this sales promotion system.

Because in addition to the design team, there are also online store sales, after-sales maintenance and other expenses.

Fortunately, the production costs are calculated by each group's reimbursement.

In other words, Wan Changsheng has made millions of dollars in advance for the entire cultural and creative project, and the time for recovery is nowhere to be achieved.

With this, all the friends of the Damei Society will not think that Wan Changsheng is the evil capitalist who is exploiting themselves.

Everyone knows that the purpose of this is to give everyone the opportunity to apply what they have learned.

Du Wen doesn't care how much money the project itself can earn for Wan Changsheng and her. The key is to operate the entire Damei Society as a commercial organization.

The value of this institution in the future will be the value of her and Wan Changsheng.

Different points of concern.

The only physical store is of course opened in the supermarket in the teaching area, and the art candidates from Damei Training School have also become the first batch of users.

To be honest, a large part of the sales data on the first day were contributed by their own art candidates.

Then there were friends from Damei Club who worked hard to promote their respective schools!

Then it is the purchase of melon-eating people from all over the country.

Facts have proven that there are really benefits to riding on the popularity.

At least the unicorn cultural and creative product series named Meimeida instantly appeared in front of many people!

The image of a unicorn is not the most important thing.

The colorful and colorful colors and imaginative imaginary patterns are probably the key to being unique in the market.

Things made by students from the Academy of Fine Arts can eventually be approved by the review team led by Du Wen, and they eventually have this common feature.

Anyone saw it inexplicably: "It's so beautiful!"

Those pleasing sky blue, gray-blue, and agate colors, in the field of art design, all belong to gray, compared to the middle gray except for the solid colors such as black and white extreme colors and red, yellow, blue and green.

Artists are good at using these grays, just as scientists are good at arranging molecular formulas and network engineers are good at writing programs.

Touch out the tones that make people feel comfortable after seeing them.

Then draw those patterns that are called color composition, graphic creativity or image replacement in the industry. Well, this is basically a homework that many art majors can do.

Move those homework that art students are accustomed to to cultural and creative works.

It feels a bit like a graffiti wall.

It looks like a strong artistic atmosphere.

This is a completely different consumer group from the aristocratic style of the museum.

The next day, the sales quickly dropped to about 100,000, and then fell to 40,000 or 50,000. When Wan Changsheng began to explain the Chinese paintings, the sales finally stabilized at nearly 20,000 per day...

Most of them are ordinary sales orders from all over the country.

This is for a brand new and famous cultural and creative brand.

Actually, it is a very good sales result.
Chapter completed!