It is undeniable that Li Mo has indeed used a group of naval troops in the promotion of the work "Dark".

In addition to spending money to top up the early promotional series of major video websites, it also creates an atmosphere where you can go out without looking at it, so as to attract young men and women who always want to get in touch with the latest trends and have topics to talk about in their circle of friends.

In addition to using publicity methods, the quality of the entire work and the huge system brand model from novels to extras naturally make the publicity effect soar sharply in a square manner.

The comments of a member of the navy can even lead to seven or eight of them. It is really the audience's discussion of the plot and characters.

In order to prevent the existence of pirated versions of the Celestial Empire from affecting the publicity effect and preventing problems before they happen, Li Mo even spent a lot of money to buy a set of anti-cheating equipment from the newly unlocked [Intermediate Member] sales area.

Anyone who logs into aacc and watches videos will not be able to apply any recording software or information extraction software, and it will be a snowflake if you record it.

Including novel text, there is no other way to obtain resources unless it is a comparison, hand-touching, or a self-tapping comparison, and then redrawing a comic and uploading it to a pirated website.

However, a good reading interface and free reading experience also make such pirated copies have no meaning at all.

The unique channel interference encryption function also makes it impossible for people who try to record animation works in front of the screen using dv or other devices to record the screen, even if they record the screen, they cannot get clear sounds. They can only find ways to buy products on the Phantom official website to get encodings, or go to the store around them to see if there are any such products for sale.

At first, Li Mo was a little curious about whether spending tens of millions of dollars to introduce such technical means could work. But what happened next made him sigh at the true value of the money!

As long as you are attracted by the first comic, no matter how you look for it, you will never find the relevant pirated version for the first time. Only one of them is ranked first and has already spent money to buy aacc site that search rankings.

The other sites are basically scams selling dog meat under the guise of sheep, and are almost more sensitive than sensitive words under the control of the government.

If it weren't for the constraints of confidentiality clauses and the unfathomableness of Li Mo's background, Luo Qiu, as a computer expert, wanted to try to crack this anti-pirated software that he got from somewhere.

In just a few days, the maximum number of views of aacc in a single day exceeded one million, and registered users showed a straight upward trend. Although it cannot be transformed into a source of profit for the time being, its potential is unlimited.

Without piracy, it means unique and user stickiness can be imagined.

And this is just the attractiveness of a brand work. If it is operated properly, it is not a fantasy to compete with domestic front-line portals.

As for the online payment model implemented by Phantom, which uses commodities as currency, it also triggered a wave of public opinion in the industry.

There are those who detract from it, and there are those who praise it.

Most of the opponents are still some otaku and otakus audiences who are too lazy to go out.

But everyone has to admit that soap, shampoo, toothpaste and other things are necessities for daily life. Even if you buy them and store them, it is not too wasteful. Therefore, this sales strategy has not caused any disgust except for some complaints.

What's more, those who have used new products will find that this is a hundred times better than any product they used before!

For a time, an animation and literary work that seemed to be born for promotion and a series of new brand daily chemical products that rely on literary and artistic promotion but are particularly useful instantly became popular.

Related topics are constantly emerging on the Internet, and piles of orders are beginning to fly from all over the country to the newly established Phantom Company.

Although I still can't figure out what products this company has and how effective it is, except for large-scale orders, these dealers only have one requirement, that is—

Just have code

With the help of the channels that were previously unveiled by the Ugly Fish Culture, Li Mo is now in sales. He only needs to rent a store next to the Ugly Fish Store and hang the "Phantom" brand.

In order to ensure the maximum publicity efforts, there are already hundreds of stores nationwide, and the large-scale Ugly Fish monopoly has also been listed as the "Phantom Daily Chemical Sales Office" to temporarily act as a promotion channel.

In this way, it not only saves the trouble of finding an agent in advance, but also uses ready-made resources to save a lot of expenses, which can be said to kill two birds with one stone.

Through this incident, Li Mo also deeply understood what "channels are king". Only by communicating directly with the consumer group can we deliver products to the market and earn money back to the maximum extent.

It seems that it is worthwhile to create the ugly fish culture at the beginning.

"Boss, our second daily chemical reserve warehouse has been sold out. As of yesterday, our Phantom series has won five percent of the market share of similar products!"

Two weeks after comic marketing, Lu Siming rushed into Li Mo's office with a thick order statistics and said happily.

Although as a professional manager, you should be calm about any business achievements and avoid being happy and angry, it is really unbelievable to see that the product that was originally planned to be famous for more than half a year before it can be launched, and it has already gained a place in just two weeks.

Although I don’t know what means the boss Li Mo used to build such a great creative team, this is not a problem he needs to consider.

“Is there any negative news?”

Upon hearing this news, Li Mo felt a little relieved and turned to ask.

According to Li Mo's own general investigation, the two foreign-funded enterprises, Baojie and Unilihua, now have occupied 70% to 80% of the share of personal care products such as Huaxia shampoo and facial cleanser. In addition, some other foreign-funded brands have very little market share. Even many domestic brands that were originally very popular cannot escape the fate of being acquired and operated by foreign capital.

Piaorou, Shufujia, Vaseline, Jiajieshi... These foreign brands that are familiar to the Chinese people have long been deeply rooted in the hearts of the people after years of operation, and have instantly killed a batch of new generation of domestic brands.

The newly established Phantom can get a piece of the pie so quickly. In the eyes of Li Mo and his company team, it is already a miracle.

"Not yet. I just encountered some disharmonious voices in the sales area of ​​Sichuan Province." Lu Siming then put away his excited expression and reported carefully, "After all, the four major companies have just been around, and there are still some straitors and yelling. However, I have notified the legal department for these acts of slandering the reputation of the Phantom brand. If there is any change, I will use legal means to solve the problem."

"If it really doesn't work, spend money to bribe the local snake. If they don't let us have a good time, then we don't have to be polite."

Upon hearing this, Li Mo added.

He still did not feel soft-hearted about these guys who followed Heng Jiuhuabai in the early days and then were exiled by him.

Lu Siming nodded, "I understand."

He had already understood his determination and decisiveness as a young boss. Now he didn't need Li Mo to explain, and he knew what he should do.

"The next time is our advertising time. How are we in touch with this?"

Seeing that his strategy of opening up the road to entertainment has achieved certain results, Li Mo then prepared to play his second card.

We are preparing to launch new product advertisements on provincial satellite TV stations. The source of advertising content is naturally inseparable from the already released animation product "Dark".

The plane culture package products worth hundreds of millions also include basic elements such as advertising creativity.

Compared to finding a live person to contact the studio to shoot promotional advertisements, Li Mo now only needs to use ready-made cartoon characters, plus a creative display of anime for more than ten seconds, which is enough to promote several of his new products to consumers.

With the virtual protagonist as the spokesperson for the new product, this practice is quite rare in the advertising industry, and very few have succeeded.

However, Li Mo still made up his mind and spent a lot of money to pour such novel and alternative advertisements on the TV station.

"I have learned about the advertising quotations of each file. As long as you give me the order, it will be delivered immediately, but I still have something to worry about..."

After hearing Li Mo's plan to fire the second shot, Lu Siming couldn't help but worry, "It's just that our money is spending a little too fast. Although the effect is really good, compared to the speed of capital recovery... should we consider slowing down?"

Lu Siming could never know about Li Mo spending 400 million yuan in cash to buy the plane culture brand. What he was worried about was whether Li Mo would be too ignorant in the creative team, platform construction and advertising. In the end, he would lose money and gain publicity.

"It will cost the same amount sooner or later, so why should you be slow?"

Li Mo disagrees with this, and this attitude comes from trust in the products in his hands. "And, I plan to start another custom advertisement."

"Um?"

Lu Siming, who was standing next to him, frowned slightly and expressed confusion.

"Did you watch this work "Dark"?"

Li Mo immediately waved the comic book in his hand and asked with a smile.

"certainly."

As a professional manager of the boss of AAC Group, Lu Siming spent his energy on every new industry in the company at the first time and then considered how to operate better.

"What do you think if this work is made into a live-action version?"

"This...is hard to say. If the actor performs well and can interpret the role, it will still have the potential to be popular."

"So I plan to shoot an online drama as a follow-up to the comic."

Li Mo then continued to express his thoughts, "As for the actors, I have already finalized two of them myself. I plan to start a selection for the rest, and then the audience will vote for the candidates who are suitable for the performance in their minds."

"You mean...study?"

The topic of auditions is common in China. There is Super Girl in front and Red Mansions behind... His publicity and momentum ability is also extraordinary, but it is the first time in China to select actors for live-action dramas adapted from anime.

But Lu Siming was a little curious. No matter how he saw his boss, he didn't have to concentrate on developing daily chemical products, but he also managed the cultural and entertainment industry.

"almost."

Li Mo nodded, "I know that we don't have the strength in this area yet, so I plan to entrust it to Golden Eagle Media."

Golden Eagle Media, a large professional planning agency under Hufeng TV, including Super Girl Express, are all undertaken by this media company.

The reason why Li Mo chose them to help him create a second publicity momentum is that he valued this professional ability. Of course, it also has something to do with his first appearance on Hushan Satellite TV.

Men always remember the first time.

"But, will this be a considerable expense... Can it really bring the effect we want..."

Upon hearing this, Lu Siming no longer knew how to express his meaning, and looked at Li Mo in surprise.

He believed in Li Mo's operational ability, and before he saw large-scale feedback on interests, he was worried that such nouveau riche-like money could be opened if he could open a gold mine.

As for Li Mo himself, he has made up his mind to spread all the remaining funds for the activity.

This money can't be bought even if you keep it. The effect of spending a little bit is not necessarily good, so it's better to have a bombshell.
Chapter completed!