Several other local Chinese clothing companies including Li Ning made the same judgment as Ding Yibo.

Although there was no direct communication, everyone seemed to be tacit. They either discounted and reduced prices for various reasons within their own ability to make room for Huangong Camouflage to fight with giants such as Adidas to avoid being implicated, or they either handed over factories or stores that were constantly losing money and handed over to Huangong in private.

As for those small and medium-sized enterprises that are not very famous yet and are working hard, after seeing this upcoming tornado, they began to contact AAC and try to join them through OEM production and OEM cooperation.

With the design height and comfort that luxury brands such as Gucci and Louis Vuitton are difficult to reach, but they sell at the same price as sports and casual clothing... As long as you have experienced Huanbow clothing, whether you like golf course leisure or front-line staff, you will make the same judgment on the gap in education or life experience. Fighting with a company with such alien strength is definitely a boring thing and losing your underwear.

And such a progress was much beyond Li Mo's expectations.

At this moment, on the computer screen in front of him, the latest information just presented by the marketing department was displayed.

The original two thousand Huangong stores showed a straight upward trend one week after the official opening, and the number quickly expanded to 3,000.

Most of these stores are bought from domestic first-tier brands such as Xtep, Anta, Li Ning, etc., or sent by the other party on their own initiative.

I had just raised a flag and before I could make the next big shout, I had already made many competitors out of sight bow down. This effect was something Li Mo had never expected before.

But what is even more surprising is that these second-hand stores were originally some of the original brands that lost money or made small profits, but after changing the signature of Huanbow Camouflage, the situation was almost instantly reversed, and the sales situation made the original owners of these stores jealous.

If Yaoxiang starts as fast as an airplane, then the force of the magic bow this time makes people feel the rising speed of the rocket.

From being unaware of it to being crazy sought after, people's acceptance of Huangong is as fast as the accar animation products before.

Fortunately, Li Mo was prepared for it. Whether it was cotton planting and supplying or factory production and processing capabilities, he had made resource reserves and could ensure the supply of products from these specialty stores at any time.

"BoSs, this is the effect of our new season of products. Please check it out."

According to the weekly routine report requirements, in the afternoon, designer Fan Junwen brought a group of young men and women into Li Mo's office and showed him the latest design results.

Unlike before, he showed Li Mo with drawing samples, this time Fan Junwen directly brought the model wearing the new product into the office as Li Mo asked, so that the new product effect could be more intuitively displayed.

In addition to continuing to make efforts in production and ensuring sufficient supply, new product design has never been ignored by Li Mo.

He knew clearly that in addition to his comfort in dressing, his way of winning was also inseparable from the continuous update of appearance.

Although spending huge amounts of money to buy new products from the plane mall can ensure strong product renewal, it undoubtedly reduces the huge waste of ready-made resources in your hands, and reduces the cost-effectiveness of the product, resulting in the inability to make large-scale profits.

Therefore, in addition to purchasing several necessary new products from the Plane Mall according to needs, Li Mo also makes full use of a group of designers in his hands to expand new series for himself and ensure the maximum return on investment.

He doesn't want AAC to become an empty shell that only relies on foreign aid but has extremely weak R&D capabilities. In that case, once he can't take care of a certain link in the huge industry in the future, or the plane mall's permissions are subject to some accidental ban on access, and the empire he built with great effort will collapse overnight, and then he will be in tears.

"Take these two models out and continue to improve the others."

Due to frequent dealing with designers, frequent screening in plane malls, and practical sales, although there is still a big gap between aesthetics and specialized artists, Li Mo can now select new products that meet the requirements based on his own business needs.

And with the real-time update of sales data, Li Mo's vision of searching has become more and more accurate and vicious. From the huge sales difference between the original plane series and the real-processed version caused by extensive research and development at the beginning, to the sales data that gradually leveled later, any new Huanbow Camouflage products that he recognized to enter the market can almost reach a flat sales level.

After giving some advice from the two models, Li Mo finally selected two of these seven or eight new products and put them on the market.

“We will continue to improve now.”

Upon hearing this, Fan Junwen couldn't help but celebrate in his heart, but this time it was finally in vain.

As for several new products that have been designed with great effort before, it is already Amitabha Buddha who can have a pair of shoes and pants left by the boss.

Most of the time, because they cannot meet Li Mona's increasingly picky gaze, a batch of products that have not yet entered the market have been sacrificed in the sample stage.

Before Fan Junwen could ask these models who were still staring at Li Mo or were nervous or excited, Lu Siming, the assistant in charge of comprehensive affairs, came unexpectedly.

"Boths, we may have had some trouble."

After using his eyes to signal Fan Junwen to quickly take the models away immediately, Lu Siming turned around and closed the door, and said with a serious expression.

"Did they cut the price?"

Upon hearing this, this is the first problem that Li Mo thought of.

As other clothing brands think, the reason why their products are priced higher than local brands and lower than the prices of these international brands is that Li Mo is focusing on these overseas groups that regard China as a place of gold nuggets.

After all, nearly half of the domestic clothing processing factories are produced by these companies in OEM, shipped overseas or directly for local sales.

What Li Mo did was also trying to break this restraint, so that those local companies that could have produced cheap and beautiful goods alone had their own place to stand, get rid of blindly OEM and copycats, and thus create their own brand effect.

"This is one aspect, but it does not pose a great threat to us."

Lu Siming immediately said, "In terms of price, you have a better position than me. According to our cost and strength, if we really want to compete for the price, it is probably not the turn of local companies to reduce prices collectively. In fact, it is a problem with raw materials."

"raw material?"

Li Mo couldn't help but be curious when he heard this word.

Since we opened our own large rear production area, acquired hundreds of factories, and built first-class chemical companies with first-class production capacity, how could we still encounter trouble in raw materials?

"We are located in the main cotton production area of ​​Xinjiang Province. We have bought some of the area processing plants. The other part, due to the process, is temporarily still a contract cooperation relationship with growers." Lu Siming stood in front of Li Mo and explained in detail, "You also know that the internal situation in Xinjiang Province is relatively complicated, and the process procedures involving land issues are much more troublesome. However, at least our previous contracts have legal effect. In fact, there will be no problems with such a cooperative relationship. However, recently some growers have proposed a contract agreement and intend to contract the production area to other buyers."

"Isn't that a breach of contract?"

"It's this the reason. We also clearly stipulated the breach of contract contracts signed with those growers. The amount of liquidated damages was stipulated according to the local economic development level. Usually, this liquidated damages were enough to make these growers go bankrupt, but they would rather tear the contract to compensate us for such money than insist on giving up our cotton supply and switching to others."

At the end, Lu Siming shook his head in confusion, "Someone does the beheaded business, and no one does the lose money. I think it is very likely that someone is behind the scenes to suppress our momentum."

"Who do you think it might be? Adidas, Nike, or our own local brand? Have these merchants switched to the partners investigated?"

After probably understanding what happened, Li Mo asked in a series of questions.

"I investigated, but the other party is very cunning. Like us, we purchased cotton through a shell company and the factory we sent to was also an OEM processing factory. We have cooperated with many clothing brands. From this perspective, we can't determine who is the one who is trying to do it. But on the one hand..." Lu Siming paused, "It can basically be confirmed that it is an enterprise headquartered in the Magic City, and it is."

“This is too wide…”

Hearing this, Li Mo felt speechless.

What are the magic places, international metropolis, and the preferred place for foreign companies to invest in China to establish headquarters, including Nike, Adidas and other Li Mo’s public rivals, all of which are stationed here.

A simple clue is undoubtedly nothing.

"But in addition to the first time, there is another clue, which we accidentally discovered when we searched for relevant information. This company seems to have a partner in catering, and this catering group has recently imitated us and carried out a large-scale land enclosure campaign, including some cotton production areas that are necessary for the clothing industry."

Immediately afterwards, Lu Siming added, "And among Yaoxiang Catering's overseas competitors, this catering group has not been greatly affected."

“Um…”

Speaking of this, even if Lu Siming doesn't point out, Li Mo knows who it is, "Yoshinoya?"

"That's right."

It has to be admitted that as one of the few domestic restaurant brands that mainly focus on rice food, Yoshinoya's experience in breaking through the Western fast food chain has undoubtedly become a successful story praised by the catering industry. This was previously used by Li Mo as a case of his own entry into catering.

Because they are in Asia and are neighboring countries, even though they have many differences, there is no doubt that in terms of diet, this fast food restaurant from Japan undoubtedly has something in common with China.

Perhaps it is precisely this commonality that has caused Western fast food such as KFC and Pizza Hut to be eroded by Yaoxiang Manju's market share. Yoshinoya, a fast food restaurant that is quite close to the Chinese diet, is protected from the attack of Li Mo's tornado and is safe.

"So, do you think the clothing brand that you cooperate with Yoshinoya is also from Japan?"

If the scope is determined in this way, the direction will undoubtedly be very clear, that is, Mizuno, one of the Japanese clothing companies that are doing well in China.

"We have recently entered a new field in terms of sports sponsorship and publicity, from the previous popular clothing, gradually becoming closer to aristocratic sports, including tennis, snooker tournament title sponsorship, and golf tournament sponsorship that has just been touched."

Later, Lu Siming continued to confirm his speculation by citing evidence, "There is no doubt that we have inherent advantages in this regard. No one would have thought that not only swimmers need high-tech swimsuits, but even golf players can rely on wearing technical clothing to improve their performance. The ones who are most careful about this are probably the only ones who rely on making golf gear and are particularly fond of this aristocratic sport, Mizuno."

"It seems logical to look at it from this point of view. Although there are still many loopholes,... I'll just think it's them for the time being."

Regardless of whether the opponent who made trouble for him behind his back was these two companies, it doesn't matter. What's important is that Li Mo has realized that he still has a fat fish missing.

But I didn't expect that the "King Feng" who saved this fat fish was actually me.

"You will continue to investigate this matter first and increase supervision to avoid such things happening in other production areas. I will deal with the rest."
Chapter completed!