After handing over the R&D task to the team he had just formed, Li Mo returned to his office and began to think about the next step of publicity and chain development plan.

Nowadays, relying on the Internet reputation effect, mechanical pencils have gradually gained some popularity among college students, but relying solely on these is far from enough. In China, where the area is wide, the fragrance of wine is always afraid of deep alleys.

"Boss, the sample magazine just delivered by the newspaper has been put on your desk."

Xiao Mo, an assistant who had just returned to the Ugly Fish Culture Company in the suburbs, was walking out of his room, reminded softly.

"Oh, I got it."

At first, he was stunned, and then he thought that today was the first day of the advertisement being printed. Li Mo nodded, pushed open the door and walked to his desk. There was already a newspaper on it, which was the Beihe Evening News.

When I picked it up and looked, the first thing that caught my eye was a small section next to the header, marked with the words "Ugly Fish Culture Sale". Below, I also listed several representative works with kids, and the first one was mechanical pencil.

When you open the A1 page, the stationery advertisement with the red envelope that has added Han Xiuyin's endorsement image has also appeared quite eye-catchingly in front of you.

Han Xiuyin, who is sweet in the picture, smiles like a high school student, pointing to the ugly fish trademark next to her - a simple drawing of a small fish made of a stroke.

In addition to a brief introduction to the product, the most prominent position also lists the theme of Ugly Fish culture, "Creation & High-end".

“It looks pretty good.”

Since it cost a lot of money to advertise, Li Mo was very concerned about the attention this advertisement could attract, and was curious about how much influence it had.

However, the so-called plan depends on others and the success depends on heaven. Since he has done his best, he cannot achieve anything he can think about, so Li Mo no longer thinks too much about this.

After putting the newspaper aside, Li Mo turned on his computer and opened the web page to search for satellite maps of Beihe Province. Based on the geographical location and surrounding environment, he carefully considered the next store layout.

"Boss, someone called you just now and said he was planning to join our Ugly Fish Culture Store."

Just as Li Mo took out a pen and recorded his current plan in his notebook, an employee of the sales department hurriedly came to report.

Since there is no formal marketing department at the moment, Li Mo has been temporarily handed over to the sales department from customer contact to product front-line sales, and has specially recruited several fresh graduates to join the department.

The caller was a businessman located in Dinghai City. Dinghai is close to the northern end of Ishikawa, which is considered a third-tier city compared to the second-tier provincial capital.

On the phone, the businessman said that he had sent an email to Ugly Fish Culture Company before, but he never received a response. Until today, he saw the promotional advertisement of Ugly Fish Culture in the newspaper, and then he remembered this incident again and contacted the door by phone again.

"I have a good channel in Dinghai. As long as Boss Li is willing to ship the goods, it will be fine if you just open three or four franchise stores."

When Li Mo heard the other party's rich tone, he couldn't help but laugh in his heart. This is meeting a real rich man.

However, since the other party dares to join, Li Mo naturally dares to sell it.

At present, the average daily output of 20,000 mechanical pencils is not a good idea to supply the entire Beihe Province, but it is still OK to support five or six stores stably.

"We are welcome to franchisees. There will be a dedicated person to communicate with you in specific contracts, and I hope you can cooperate at that time."

Although the other party's words seemed to be rich, Li Mo also had his own judgment. For franchisees, his first requirement was to have no stain records in the local industrial and commercial department, such stain records include defaulting on employees' wages, selling counterfeit and shoddy products, etc.

In addition, it is estimated that more and more merchants will come to join the franchise in the future. Li Mo has also put forward certain requirements for the assets of these franchisees. The fixed assets are at least more than 2 million yuan and have stable sales channels under it, otherwise it will not be considered.

After hanging up the agent's phone number, several other agents called one after another, asking questions about product management and putting forward ideas for cooperation.

Not every customer saw the hot sales of this mechanical pencil on the spot like Cui Hao. Therefore, when Li Mo proposed "looked" several conditions that were beneficial to the ugly fish culture, these agents who were originally excited also showed different views.

Especially in terms of the final profit share ratio, most people say that they are too disadvantageous about the share ratio of 50% and require the seller to join the traditional franchise ratio of 6 factories and 4 factories and 7 factories and 3 factories.

Li Mo only had one reaction to this, and he smiled and expressed his rejection.

In the afternoon, except for the two agents who showed great sincerity to accept the conditions offered by Li Mo, other customers who called were rejected and had no further comments, and they secretly scolded the boss for being even more ill-hearted than fascists.

Even so, in less than a week, Li Mo summoned three agents and opened seven new Ugly Fish Culture monopoly in two cities around Ishikawa, making the chain stores under Ugly Fish reach double digits, and the average daily sales exceeded 100,000 yuan mark.

Daily sales of 100,000 yuan may be a drop in the bucket for energy or heavy industrial enterprises, but for a new reform and establishment of a company that mainly operates stationery, such achievements are already quite strong.

This also makes the existing production capacity of the Chouyu Stationery Factory reach full load operation. Apart from basic inventory to ensure product replacement, the daily output of the entire factory is almost the same as the supply, and sometimes even requires workers to work overtime to complete the product supply, which has to make Li Mo pay attention to the issue of productivity again.

“It’s time to increase production.”

Seeing that the red mark on the table has reached its productivity limit, Li Mo turned his focus back to this fundamental issue.

Li Mo did not simply speed up artificially when it comes to how to improve productivity.

His requirements for workers are still to assemble a standard mechanical pencil in two minutes, with excellent quality, and then take out 90% of the funds from the current profits and hand them over to the machinery factory to continue assembling another hundred mechanical pencil manufacturing equipment. At the same time, a group of new workers were also recruited to enter the factory to fill the personnel gap.

In this way, the Ugly Fish Stationery Factory seemed to inject a renewed vitality, and its production capacity instantly increased.

…

"Boss, I've modified the new equipment and the samples have been made. Do you want to come and have a look?"

Just the second day after the factory expanded production, Lu Zhi called, with an unconcealed excitement in his tone.

He and Gao Qiang have almost lived and lived in stationery factories this time. Seeing that a large number of products are being transported out in the factory every day, the enthusiasm for R&D has become increasingly high, hoping that the products he participated in R&D can be released as soon as possible.

Proposing theory, practical design, being overturned, and then putting forward theoretical concepts... The entire R&D team has experienced countless times in such a cycle, and finally made a breakthrough.

When he came to the stationery factory in person, Li Mo was shocked when he saw the new products brought out by his R&D team.

I saw a row of mechanical pencils of similar thickness to ordinary ballpoint pens quietly placed in front of me, and these mechanical pencils also got rid of their simple black appearance, with as many as five shell colors.

Li Mo picked up one and tried it on paper, but his function did not diminish at all.

"This pencil has been modified with comfort according to your requirements and has simplified functions. It can only draw straight lines and curves, and removes degree correction, which is suitable for primary and secondary school students."

Gao Qiang acted as a commentator and introduced, "We failed nearly a thousand times before we could barely succeed."

“It’s pretty good.”

Li Mo nodded, not hiding his praise at all. After all, he was a talented person from Shuimu. He would never have developed it in his entire life.

"There is also this model. Only two samples are processed for the time being. In addition to the current function of mechanical pencils, dotted line drawing, lead core thickness adjustment, and automatic lead replenishment function are also added. The scope of application is not only limited to engineering majors, but also has excellent experience in measurement and map drawing."

When Lu Zhi took out another mechanical pencil with truly improved technical content, even Li Mo was completely shocked.

The other party developed another mechanical pencil in the mall almost based on the existing one!

"Talent!"

Li Mo was amazed in his heart by holding the more powerful mechanical pencil in his hand, glad that he didn't have the stubbornness to figure it out alone. Although he spent a lot of money on talent introduction, the expenses saved compared to directly purchasing products related to products are self-evident.

"But the cost of modification of this equipment will also increase a lot, and it is inevitable that the price may increase at that time..."

Seeing that Li Mo, the developer of mechanical pencils, was amazed by his research results, Lu Zhi was also proud of it, and explained the current problem, "The production cost of each pencil will probably increase by one to two yuan."

"Well, as long as the product is good, you won't have to worry about not being able to sell it at a price increase."

When Li Mo heard that the range of product price increases was not too exaggerated, he didn't care too much.

What he was thinking about at this time was how to promote new products to the market.

All the money on hand has been used to produce new machines to meet the current supply needs. If you develop a new series at this time, it is tantamount to building a new factory, which is different from general industrial upgrading.

Funding has once again become the biggest problem.

There are still two roads, either bank loans or private equity investments are open.

Compared to borrowing bank money, investing in shares and listing may be the best choice for financing, but for Li Mo, the "dictator" who is determined to control the core of the factory alone, this choice is not cost-effective. Even if he knows that it is absolutely fine, a decision will have to be reviewed and even obstructed after others' consideration. This is something he doesn't want to see.

If you don’t want to borrow money and want to improve the industry, unless there are continuous agents joining and continuously increasing product sales to make profits.

But where to find so many customers? It is obviously far from enough to rely on the influence of Beihe Evening News. Unless you go to CCTV to advertise, it is obviously not worthwhile for Li Mo at the moment.

“What should I do…”
Chapter completed!