The address of JD.com Japan is in Konan, Minato-ku, Tokyo.

The geographical location is relatively remote.

It is an older office building.

It doesn't matter, anyway, Ziweixing plans to buy land and build a building in Japan. It will hold on for a year or two and then move.

Zhou Buqi took Sister Bao's hand and went with Ning Yaxian to inspect JD Japan.

Go and offer condolences.

Let's take a look at the situation.

When I went there, I saw Chen Dongzheng standing speaking to the employees, with a Japanese translator beside him. He was impassioned and talked about a set of ideals, beliefs, pursuits and corporate missions.

The most important one is salary increase.

All former buyme employees will receive a 10% salary increase. I hope everyone will continue to work hard and create brilliance together.

Zhou Buqi didn't rush to disturb him and just walked around the office building here.

The people who work here are small companies.

After a while, Chen Dong came over and several people sat down on the benches outside.

Chen Dongdao: "You can't rush, you have to do it step by step. On the one hand, go to other e-commerce platforms to recruit people and open up greater supply chain relationships. On the other hand, buyme... now called JD, do a good job in the main business,

In addition to selling discs and photos, you can also sell books, magazines, comics, albums, CDs, game cards, and game discs. The supply chain channels for these products are similar, so you can start doing it first.”

Zhou Buqi nodded, "How was your previous performance?"

Chen Dongdao: "This company was established in 2006 and made a profit of more than 3 million yen in the first year. Last year's profit exceeded 10 million yen. But recently, Amazon and eBay have begun to focus on the Japanese market. Their days

It was a bit of a struggle.”

"Where's the traffic?"

“Last year’s average daily activity was over 10,000, but this year it was 30% less.”

"Too little!"

Zhou Buqi shook his head, not satisfied.

Chen Dong sighed: "Yes, traffic is the foundation. The current business is mainly selling subculture products, selling consumer goods for otakus. Then there are some fans for consumption. I plan to launch marketing in this area, and will talk to Liu later

Please communicate Rui."

"Liu Rui speaks Japanese?"

"Yes, he studied in Japan, and his previous position at JD.com was the marketing director."

"No wonder Liu Qiangdong asked him to come and take the helm."

Zhou Buqi asked again: "Do you have any marketing ideas?"

Chen Dongdao: "The fan culture in Japan is quite popular. Many agencies are trying to create their own idol teams...well, just like Korean Girls' Generation. I think we can try to cooperate with agencies and sponsor a few idol groups.

A relatively popular idol group attracts their fans to come and spend money with us."

Zhou Buqi shook his head, "This is not a good idea."

"Well……"

Chen Dong was a little embarrassed.

Zhou Buqi pondered for a moment and said slowly: "It is best to coordinate with yikyak and make the marketing in the middle. To avoid duplication of marketing expenditures by both parties, resulting in waste. You go and ask Liu Rui to come over, and I will talk to him."

Although Liu Rui is from JD.com, he does not dare to be disrespectful in the slightest in front of Boss Zhou.

Liu Qiangdong's style is different from Zhou Buqi's.

Zhou Buqi is more easy-going, and his employees can joke with him freely, even criticize him, accuse him, and there is no problem. Liu Qiangdong is not that good, he is very strong, and if there is the slightest disobedience, he may be fired.

The advantage of this kind of personality is that Jingdong’s execution ability is super strong.

The downside is the lack of top talent.

The more excellent the talents, the more proud they are and like the free atmosphere where I am the main one. Liu Qiangdong’s strong style is to treat employees as tools.

If you are not allowed to speak or raise any objections, then bye bye, there is no place for me to stay.

Average talents will stay, while high-level talents will be lost.

As a result, JD.com's market value reached hundreds of billions of dollars more than ten years later. When recruiting students, it was difficult to get into universities like Tsinghua, Peking University, and Fudan Jiaotong University.

People don't like it at all.

Alibaba and Penguin can hire database engineers for 400,000 yuan, but JD.com has to offer an annual salary of 700,000 or 800,000 yuan.

When Zhou Buqi saw Liu Rui, he smiled and encouraged him a few words, telling him that he could go ahead and do it boldly, and he would suffer some consequences in his life. He also talked about JD.com Japan's idea of ​​joint marketing with yikyak.

The most typical one is the fan economy.

Both sides can take action at the same time.

Cooperate with a brokerage company.

Find some popular idols, ask them to join yikyak, and then on the yikyak platform, call on fans to buy exclusive photos, albums and related derivatives on JD Japan's platform.

Liu Rui naturally agreed wholeheartedly.

Zhou Buqi felt a little helpless.

well!

So pitiful!

In the domestic market, how can he worry about such trivial matters? How much output value can this kind of fan economy have? Such a small dish requires boss Zhou to personally plan it.

When looking at overseas markets, there are difficulties everywhere.

The fan economy industry is too small.

This is just a priority.

We have to find a better breakthrough point.

Where is the breakthrough?

Judging from the e-commerce environment in Japan, it should not be difficult for JD.com Japan to make profits this year. However, it is very difficult to make big money.

Zhou Buqi didn’t come to Japan to do e-commerce just to make a fuss.

But in order to compete with giants like Rakuten, Yahoo Japan, and Amazon. JD Japan must find a bigger and more attractive gimmick.

Zhou Buqi doesn't have any good ideas at the moment.

I told Liu Rui some ideas about traffic pools, which are to open as many water inlets as possible for yikyak, and then find ways to provide valuable and sticky services to store traffic.

…

On the way back, Zhou Buqi still had no good ideas.

In the domestic market, to buy books, go to Dangdang; to buy electrical appliances, go to JD.com; to buy bargains, go to Taobao; and for college students, go to the school’s online group shopping.

With such a precise positioning, the "meaning of existence" of e-commerce has been found, and the most stable traffic pool will be created, and then the little will make more, and become bigger and stronger.

What is the positioning of JD Japan?

Whether it is selling books, albums, DVDs, game cards or home appliances, there are already many platforms with similar positioning in the market.

Rakuten and Amazon are both doing very well and include these businesses.

What's the difference?

Like Taobao, do you sell cheap goods?

This is difficult.

In the short term, JD.com’s supply chain channels in Japan can only source local materials and have no price advantage at all.

Unless they are selling fakes.

Without a clear and accurate breakthrough, JD.com Japan is destined to be only a second- and third-tier e-commerce website, and it will be difficult to impact Rakuten, Amazon and Yahoo.

When I returned to the city, I called to inquire and was told that Aunt Xue and Wu Yu had already finished shopping and returned to the hotel.

Zhou Buqi and Sister Bao held hands and returned to the hotel.

As soon as the door opens...

Ho!

Four more big new boxes!

The two of them went shopping. How many things did they buy?

Fortunately, Tang Binchen found two locals to follow them, otherwise they wouldn't be able to move back.

Aunt Xue was a little embarrassed.

Wu Yuze was very excited. When he saw Zhou Buqi coming back, he said happily: "Husband, you are back! Baoshan, come here and see the cosmetics I bought for you. Come and try it."

Xue Baoshan pursed her lips and smiled, "Okay."
To be continued...