Any supermarket or retail store can open its own e-commerce website.

Under such circumstances, it is not surprising that eBay came to Japan twice and failed twice. Amazon also struggled.

The existing e-commerce system is very mature. If outsiders want to break through, they must use some means. Or they can be like Amazon, which persists for ten years, operates at a loss, slowly builds brands and services, and forms

User reputation.

Or... we have to win by surprise!

After a long period of persistence and accumulation, it is difficult for JD.com Japan to be an opponent of Amazon. It must cut through the mess quickly and use some special means to conquer this market.

How to win by surprise?

For Chinese people, this is relatively simple.

There are various domestic e-commerce models, and if you just borrow a few tricks, Japan will be able to use them for decades.

After going to JD.com Japan, Zhou Buqi’s proposal of two-dimensional entry immediately won Liu Rui’s approval.

Liu Ruidao: "Japan's e-commerce environment is very good, with great urbanization, highly concentrated population, and developed transportation. At the same time, there is also a drawback, that is, offline stores are too developed. Various retail stores and convenience stores can

Provide the most extreme service and be able to provide a sufficient variety of products. The density of convenience stores in Tokyo is 7 times that of Yanjing. If there are no special circumstances, people are more willing to shop in offline stores. Japan has a population of 120 million, and the real online shopping group is only

30 million.”

After a pause, Liu Rui continued: "According to our survey, online shopping users in Japan mainly fall into three categories. The first category is retired seniors and housewives who are at home all year round and door-to-door delivery is more convenient; the second category,

Dual-income families, where both husband and wife work, have no time to shop offline; the third category is the two-dimensional group, who escape from society and prefer the virtual world."

Zhou Buqi asked: "What are the proportions of these three categories?"

Liu Rui gave a thumbs up, "Young people under the age of 35 are the main group of people shopping online."

Chen Dong said with a smile: "Japan's general merchandise is not only online shopping, but also sales on various communication platforms. Elderly people and housewives watch TV at home every day, and they are more likely to be induced by TV shopping."

Zhou Buqi curled his lips, "Those were all products from more than ten years ago."

Liu Ruidao: "Indeed, the entire retail industry and the business of other platforms are shrinking, and the share of online shopping is getting larger and larger. Although Japanese society is rigid and solidified, it will eventually progress with the times. We enter the market at this time, choose the time

It’s very good and can catch up with the times. eBay returned to Japan last year because it saw an opportunity.”
Chapter completed!