The disaster of the earthquake was too great.

With the promotion of relevant departments, all walks of life responded actively, and major media reported continuously, and there were scenes of great deeds that made people praise and cry.

Some old people donated their life savings, some students donated their food expenses for a semester, and some migrant workers donated the money they had saved for several years to go home and marry a wife...

For a time, the whole society burst out with various donations to help people in the disaster areas.

Every time there are more dogs slaughtered in a righteous manner.

Because dog-slaughterers are the easiest to get carried away with their passions, the easiest to be incited by public opinion, and the easiest to be carried away by emotions.

Donations are acceptable, but they must be within your means.

In this situation, there are not many people who dare to speak out, but it is not impossible.

For example, Wang Shi from Vanke.

He suggested that ordinary people should donate at most 10 yuan, which is what he asked Vanke's employees to do. Grassroots employees do not need to donate, but they can only donate up to 10 yuan.

We also publicly stood up and called for donations, hoping that everyone would donate rationally.

As a result, he was scolded miserably.

He was also nicknamed "Wang Shiyuan" by netizens.

This kind of thing is indispensable to Boss Ma. This guy is even more ruthless and said a one-dollar standard. However, Lao Ma is now a key target of protection, and there are no endless critical articles on the Internet.

Wang Shi is just a real estate professional. He has become outdated and can be scolded as much as he likes.

It wasn't until a few years later that a woman named Guo appeared. The public opinion on the Internet was completely reversed. They all apologized to Wang Shi, saying they were too ignorant and regretted not listening to Mr. Wang's words.

Zhou Buqi will not participate in this kind of thing.

Boss Ma is too arrogant to learn.

Wang Shi is even in a state of semi-retirement. He travels around every day and gave all his shares in Vanke to the state, so he can do whatever he wants.

Zhou Buqi can’t do it, he still has thousands of employees under his command!

It would be extremely irresponsible if some personal remarks affected the company and affected the social reputation and work income of thousands of employees.

As his level got higher and higher, Zhou Buqi summed up an iron law of life.

For the people at the bottom, if they have to keep their crotch between their legs and manage their crotch, the moral foundation of society will be established. For people with social status, they should keep their tail between their legs. If their tail is firmly tucked, the social foundation will be established.

There is a stable foundation.

Zhou Buqi pretended not to know about the future and was actively cooperating with the charity association to promote donations.

It took three days for Ziweixing's gold coin wallet system to launch an online donation function on FireWire. Users can transfer gold coins to the donation wallet, or they can transfer money through online banking and transfer cash to the donation wallet. This money is Ziweixing's gold coin wallet system.

MSI will transfer it to a charity association as a contribution to the people in the disaster area.

It's certainly not just donations.

It is also a business behavior.

From the perspective of company operation theory, all corporate behaviors are commercial behaviors. Whether it is recruitment, layoffs, donations, or building public facilities, there is business logic behind it.

In terms of capitalist theory, donations are the most covert way for the rich to exploit the poor.

Here at Ziweixing, Zhou Buqi doesn’t need to be distracted.

There are the smartest people managing it here, and they will handle it themselves.

But the same cannot be said for Yuanwei Group.

Shi Jinglin hadn't even started her job yet, so she didn't understand the commercial significance behind this donation based on her father's ideological consciousness and business understanding.

For this earthquake, the national disaster relief fund was 120 million.

Corporate donations cannot exceed this line.

Zhou Buqi told his father to prepare 100 million yuan to donate to the charity association. Then, he asked the factory director to come forward and attend the "Love Dedication" disaster relief party held by CCTV.

On the evening of the 18th, the live broadcast of the disaster relief party began.

Acting stars came to the stage one after another.

There have been donations of hundreds of thousands of yuan one after another, and top celebrities like Uncle Benshan and International Chapter have donated more than 1 million yuan.

Of course, celebrities are only a small part of the picture, while corporate donations are the big part.

This party raised a total of 1.8 billion yuan in disaster relief funds!

Among them, five major companies dominate!

First, Formosa Plastics Group, a company in Taiwan, donated 100 million yuan!

Second, private steel company Rizhao Steel donated 100 million yuan!

Third, the domestic Internet giant Ziweixing Group, led by Ji Zian, appeared on the stage with a large 100 million yuan donation plaque in his hand, amidst thunderous applause.

Fourth, Yuanwei Group is also 100 million yuan!

Fifth, another beverage company, Wanglaoji, also appeared, with the same price of 100 million yuan.

Under such a national craze, the results can be imagined.

The Internet exploded!

"Don't drink Coke, drink milk tea!"

“Only Yuan flavor milk tea for milk tea!”

“Chinese people only drink Wong Lo Kat!”

"A friend in need is a friend indeed, true love is Ziweixing."

“Drink Wanglaoji into one of the world’s top 500 companies!”

"You are really too arrogant about Yuanwei milk tea. If you have a cup, people all over the country will buy a cup. If you give out a box, people all over the country will carry a box!"

"From now on, I will only use Helo!"

"Consume wildly. Starting today, sweep away all the Yuanwei milk tea and Wanglaoji in the supermarket!"

…

When donations turn into business, there are ways to do it.

First of all, foreign companies and companies from Hong Kong, Macao and Taiwan cannot do this. The direction of public opinion is also regional, and it is impossible to give away their own money to outsiders. No matter how much foreign companies donate, they will not become a hot spot.

Secondly, it must conform to public perception.

Rizhao Steel also donated 100 million yuan, but there was no splash at all. In public perception, the steel business is a cornucopia. Donating 100 million yuan...isn’t the donation too small?!

Little did they know that this was a private steel enterprise with very limited profits and difficult operations, struggling to survive in the cracks of state-owned enterprises.

The third is to close the distance.

The steel industry is too far away from the lives of ordinary people, and they cannot understand it. However, products such as Helo, Friends.com, Wanglaoji, and Yuanwei Milk Tea are all familiar in life, and they can sense it immediately, and they feel a sense of intimacy.

.The publicity effect is achieved.

Late that night, Zhou Buqi hugged Sister Bao, and after some affectionate love, he was about to go to sleep, when he suddenly received a call from his father.

It seems that dad has come to his senses.

How is it? Now you understand?

"well."

Dad Xiongbao sighed.

Zhou Buqi said: "Dad, you...well, you are good enough to do a small business. Yuanwei Group is already a big company now, especially if it wants to open up a new business of mineral water, you can't control it.

I will buy Arsenal for you later and you can become the club president. Doing business in China is too complicated."

"Huh?" Dad's thinking is indeed different from ordinary people. He is a die-hard Wenger fan, "Arsenal? Are you sure?"

Zhou Buqi smiled and said: "As long as they are willing to sell it, I will buy it for you. Well... their new stadium has just been built, so it may not be sold. Anyway, we will see when the time comes."

Dad was surprised and said: "The price of buying a Premier League club is not low, right? Don't buy me a relegation team."

"Don't worry, it's either a wealthy family or a quasi-rich family."

"Where did you get the money?"

"Return on investment, I bought the products of a private equity fund in the United States... Oh, don't worry about it. Anyway, be prepared. At the end of next month, I will ask Linlin to become the chairman."

"Um."

Although my father is a little bit stubborn, he is very self-aware.

Besides, what fun is there in being the chairman of Yuanwei Group? Football is better! Domestic football is impossible to play, and the more you play, the more tired you become. Going to the Premier League is exciting just thinking about it.

Well, not bad!

This son was not raised in vain, he is indeed very filial!

Suddenly something occurred to him, and his father quickly said: "By the way, I want to tell you something. Fang Qiwen just called me."

"Didn't he go to the disaster relief party?"
To be continued...