Chapter 1277 Copyright is a high-quality asset(2/2)
The other party explained that it was based on web games.
CTO led the team to develop a football-type web game, which can generate more than 100,000 pounds in monthly income. In addition, several founders kept digging into their pockets to invest money, and they could barely survive.
Zhou Buqi nodded, no wonder the CTO could take so many shares.
Jonathan also sighed and said helplessly: "The website has come up with a new column to provide users with video highlights of the game. But this requires copyright. The highlights of the Premier League matches were outsourced by the BBC to a media company called Perform.
I went over to talk during this time, hoping to get the rights to broadcast the game highlights, and their offer was 4 million pounds per quarter and 10 million pounds per year."
"hehe!"
Zhou Buqi sneered in his heart.
This incident further illustrates the corruption and incompetence of the people in power in football. The Premier League is considered the most enlightened and the best, but they are all so stupid. You can only imagine how screwed up UEFA, La Liga, and Serie A are.
The core income of football matches is the broadcast rights. How can it be easily packaged and sold?
If you want to maximize your profits, you must cut and cut the copyright, just like Hollywood. The more you cut the copyright into pieces, the more objects you can choose from when distributing the copyright to downstream, and the fiercer the competition. Under competitive bidding,
, the greater the revenue for the copyright owner.
If a football website wants to get the rights to broadcast highlights of Premier League matches, it needs 10 million pounds every year. What a high-quality asset it is. Unfortunately, the Premier League signed a buyout contract, and all the income from copyright operations has nothing to do with the Premier League.
Generally speaking, only when a weak party sells content products and is afraid of not being able to sell, will it be forced to sign a full copyright buyout contract. The result is good, the Premier League happily asked for a full copyright buyout.
Well, this operation is simple and trouble-free, and there are no complicated procedures for subsequent copyright distribution. If the business operation is too complicated, the big guys who master football may not be able to play it all. Once they are tricked by the dealer, it will be miserable.
Chapter completed!