The great stars of the past, such as Ronaldo, Raul, Vieri, Ruud van Nistelrooy and other forwards, are considered to be outstanding forwards if they average 0.5 goals per game. In the future, it will be different. Only 1 goal per game will be considered an outstanding striker. The data is better than in the past.

Much more beautiful.

This is the progress of the industry and is related to technology. Behind technology is data analysis.

The person who brought this idea into football was Carlo Ancelotti, who coached Paris Saint-Germain in 2011. He put trackers on players during training. It is actually a micro-GPS, which can collect and form a huge database to evaluate the players' performance.

Physical condition, level ability, etc. Then, through comprehensive data such as technical expertise, number of turnovers, running distance, game vision, passing success rate, etc., special technical and tactical play styles are designed for players and teams.

In the next ten years, the coaching teams of all wealthy teams will be full of technological attributes and have dedicated data analysis coaches.

Current European football has not yet realized the importance of technology and lacks a deep understanding of data.

Ziweixing should seize the opportunity to develop this industry and form an almost monopolistic technological advantage.

It shouldn't be too difficult.

This group of people in the football world know almost nothing except football, and it is easy to fool them. Another point is that this is not an industry from 0 to 1, but from 1 to 100.

In the development of an enterprise, the most difficult thing is to start a business, which is a process from 0 to 1. This process requires hard work, risk-taking, and taking huge risks.

Going from 1 to 100 is easier.

There are too many smart people in the world, and smart people can often live a life of excellence as long as they follow the steps. In this case, why do they take such big risks to start a business? Why should they shoulder the responsibility of creating jobs?

On your own shoulders? It is enough to live a good life for yourself. Why do you have to bear such a big social responsibility? How good is it to be an honest executive manager and earn more with less risk?

There are very few entrepreneurs who have the ability to go from 0 to 1, but there are too many business elites who have the ability to integrate and develop from 1 to 100.

Making yikyak, helo and other products overseas is a process from 0 to 1, it is starting a business, so Zhou Buqi is paying close attention to the whole process and keeping an eye on the development.

But it is easier to make "Internet movies" and "Internet football". This is not a business, but an integration. Buying some related successful website companies, integrating resources, and expanding development is a process from 1 to 100.

Zhou Buqi only needs to make sure that this strategic direction is correct, then buy, buy, buy, and arrange professional managers to start working on it.

It's not completely determined yet.

The goal is to buy the goal website first, enter this industry first, and understand it in depth. He has already asked Lu Qi and Chen Tong to rush to London, and he and San Dezi will go to the goal station first, and then go to the meeting

There will be several founders.

I almost bought it.

Along the way, San Dezi also praised Boss Zhou's big data football concept, "Today's European football only knows how to analyze some players and teams through game data, and the thinking is really backward."

Zhou Buqi said plainly: "Big data analysis can not only be applied to the judgment of player abilities and team tactics, but also business data analysis. Even... well, football big data must be cross-border, cross-border and cross-border."

The wider, the greater the effect.”

"Crossover?"

"Well, for example, Google data, a player or team's search data, is this useful? There are also social media data, fan consumption data, fan portrait data, industry data, biochemical and physical fitness data, ratings data, etc., in the form

It is not limited to data, but should also include news information, pictures, audio and video materials. These can all be combined to comprehensively judge a player's ability, market appeal, team's tactical style and market through a set of analysis systems.

The relationship between feedback and the development direction of the club’s international business operations.”

"sharp!"

San Dezi felt his heart trembling.

It turns out that this is how the Internet world works!

Yes, big bosses are very fond of Real Madrid and Barcelona’s method of obtaining 50% of the player’s image rights and then conducting commercial operations. This requires market analysis.

What kind of player's image rights are more likely to benefit? Easier to obtain high income? Of course, players with outstanding performance records in search data, social media data and other fields!

The boss is indeed a boss. This opens up a new pattern for the football world!

However, Santoku was still curious, "Biochemical and physical data, what does this mean?"

Zhou Buqi said: "Collecting players' biological information."

San Dezi shook his head, "I don't understand."

Zhou Buqi said with a smile: "Google has a project to use big data to analyze the world's difficult and complicated diseases, AIDS, cancer... Forget it, you won't understand even if you tell me. To put it simply, we are going to design a wearable

Equipment, let players wear it during training, and then design an ergonomic data analysis software to judge the player's physiological development potential by analyzing the player's various physiological functions and the data changes when receiving passes, shooting, and sprinting.

There is even a risk of injury.”

"This..." Santoku was stunned, "Is this possible? I heard that Lille in Ligue 1 had an experimental project and was laughed at."

Zhou Buqi said with a smile: "It is certain to be laughed at. Such a complex project that combines human engineering, biological functions and big data analysis. How can a simple small team do it? Even my company can't do it.

When I arrive, I have to ask SAP for help."

This kind of cross-industry data analysis software for biomedical and human engineering requires a professional and powerful software engineering team with rich relevant software development experience.

Ziweixing does not have this strength, but SAP is a world-class software giant, so they can.

It happens that the big boss of SAP, Mr. Hope, is a former professional player and team owner.

Both parties may wish to cooperate.

Zhou Buqi continued: "The game data is only 90 minutes. If you want to comprehensively evaluate a player, it is still a bit short. If enough data about them can be collected during training, we can have more analysis basis."

"

Sandoko didn't quite understand this direction and could only say cautiously: "The game data is public and can be used freely. The training data is private, especially the players' biometric information, and can only be used by the team.

It cannot be sold to the public."

Zhou Buqi smiled and said, "Of course, this is just a temporary idea. It's not certain whether it will be done or not. Ziweixing is an Internet company, and its main business is online services. The most important thing is social networking."

When it comes to socializing, you can’t avoid Facebook.

It is almost impossible to break through Facebook.

Even if yikyak is launched, it will compete with Twitter. We can only place our hope on the mobile version of helo to see if we can use the first-mover advantage to create a world-class social app.

At that time, arranging the function of circle of friends on social apps will actually be a challenge to Facebook.

This is still not safe.

Football can be a very important direction.

If we can create the world's largest football community, integrate all European official websites, and then integrate some important football websites to gain access to fan traffic from all over the world... this is much safer than being a helo.

If you are a helo, you will definitely face continuous challenges from Silicon Valley companies. If you are a football community, Silicon Valley cannot compete. They simply don’t understand. Europeans want to compete? Sorry, they don’t have this level.

Yikyak has developed in Japan, UC Beauty, and UC Browser have gradually gained market share in Japan. However, the Japanese market is very competitive. As long as the product is good, the direction is right, and you are willing to spend money, the probability of success is very high.

It's different in Europe and the United States.

Even with the master Lu Qi to lead Ziweixing's overseas business, Zhou Buqi is not sure that the two social products yikyak and helo will achieve great success. The truly reliable project with relatively low risk is "Internet movie".

"Internet football". If you add another one, it can be "Internet fashion" relying on farfetch.

These three "Internets" are all processes from 1 to 100, which are easier and have a greater probability of success.

If the three sectors are developed, even if the main business fails, Ziweixing's overseas business can support at least US$100 billion in business.

San Dezi felt that the exchange with boss Zhou had brought the relationship closer, so he wanted to file a complaint, "Zhou, I am the main business operator of Manchester United, right?"

"Huh?" Zhou Buqi glanced at him, "What's wrong?"

Sandoko said unhappily: "There was a business operation in the club recently, and David Gill did not respect my opinion."

"What's going on?"

"It's a matter of sponsors. Manchester United's jersey sponsor is the American AIG Group, which is an industrial and commercial insurance company. But under the subprime mortgage crisis, they paid too much money and were on the verge of bankruptcy. The U.S. government supported 850

We barely survived with US$100 million.”

"oh?"

AIG Insurance Company, Zhou Buqi attaches great importance to this. During the subprime mortgage crisis, he made billions of dollars from short selling. The main source was the default of AA-level subprime mortgages. The compensation paid by the insurance company mainly came from

This aig group.

Zhou Buqi looked serious, "Are they going to breach the contract?"

"It's not a breach of contract, but I want to pay a sum of money and terminate the contract early." Sandoko glanced at him carefully, "I think the club should consider it as appropriate, but David Gill is very stubborn and said that once the contract is signed, the contract must be followed.

There is nothing like the adaptability of a businessman when doing things."

Zhou Buqi's heart moved slightly, thinking that this San Dezi was really a smart man, and asked: "Is the contract very big?"

Santoku said: "Well, it's very big. It was the second largest jersey sponsorship contract in football after Juventus. In 2006, it was a four-year, 56.5 million pound contract. If it is fulfilled,

, will not be terminated until the summer of 2010. They hope to pay a termination fee and end the contract one year early next summer."

"Only 56.5 million pounds in 4 years? Not much!"

Zhou Buqi would like to lament here that the ability of these people in football to make money is so poor.

The real increase in sponsor fees will only happen 10 years later. It is still led by Real Madrid and Barcelona. It is a reform of the business trend in football. Real Madrid and Barcelona are so strong in commercialization and their competitive results are also outstanding. They crush the Premier League in European competitions.

Strong and powerful, it has changed the way some football is played in terms of hard power.

Ten years later, Barcelona's jersey sponsorship can reach 100 million euros a year, and Manchester United can also receive 75 million euros.

Santoku said carefully: "80% of the shareholders of AIG Group are various agencies of the US federal government, including pension funds, medical funds, etc., and the relationship is very strong. I told David Gill that now the world
To be continued...