Manchester United comes to Japan to participate in the Club World Cup and has to play two games, one is the semi-finals and the other is the final.

The semi-finals have been played and they defeated the local team Gamba Osaka 5:3.

Then, quite a bit of conflict arose.

The conflicting parties are David Gill and Santoku.

It’s not easy for Manchester United to come to Asia. Now that they are here, they have to arrange some business activities and make a splash in the local area. Santoku is now in charge of external business, and his ability is really good. He quickly contacted three sponsors, Honda Motor and Yanmar

Agricultural vehicles and nutritional supplement products manda.

This is a small-scale cooperation. The main thing is to bring a few players over and make a public appearance to show the cooperation between the two parties. Then, the products of these three brands can be displayed on the billboards in the Old Trafford Stadium.

on display.

These three contracts can bring Manchester United 2.6 million pounds in sponsorship income every year.

However, business activities are a double-edged sword.

It's true that it makes money, but it distracts players and affects their game state.

Especially now that it’s the Club World Cup final!

This is the first time Manchester United has participated in the Club World Cup. What if they lose in an upset? Which is more important, the championship or making money?

Ferguson was furious.

David Gill came forward to seek Sandezi theory.

Zhou Buqi had no choice but to go to the hotel where Manchester United was staying and criticized San Dezi, "I have repeatedly emphasized that competition must be given priority, competition first! The prerequisite for developing the business market is to ensure competitive advantages."

Sandoko is still not convinced, "I have prepared very well. The signing event will be held in this hotel. The players will get dressed, shake hands with the sponsors, take photos in front of reporters, and the event will be over."

.Three activities, only one hour before and after. Ferguson just used the theme to make use of it."

"Use the topic to play?"

"In the previous Premier League match, Manchester United and Tottenham drew. This time I flew long distance to Japan to play in the Club World Cup. The team's condition is definitely not very good. This is a problem with his management of the team and has nothing to do with my arrangements.

."

"If your condition is not good, you should focus on competition."

Zhou Buqi was a little helpless.

It can also be seen from this incident that Santoku is a talented person in business, but he must use it properly. Once he is not handled well, he will cause damage to the team's competition.

However, one cannot criticize him too much.

The sponsorship contract he signed was to make money for the club, not to put it into his own pocket. From a logical point of view, he did not go too far. The three business activities lasted only one hour, and they were still in the hotel.

Inside, it has been extremely simple.

"Ferguson is the soul of this team. He has served the team for decades and we must give him full respect." Zhou Buqi thought of something and suddenly asked, "By the way, how much is Ferguson's salary?"

"Including bonuses, it's about 4 million pounds."

"A little little, right?"

"Well, it's about half of Mourinho's, and less than Wenger and Benitez."

"Give me a raise."

"ah?"

Santoku felt that the young boss's thinking was too jumpy.

Zhou Buqi said: "The method of fixed salary has too many disadvantages. In a dynamic industry, the method of basic salary plus commission must be adopted."

Santoku said: "His basic salary is 3.6 million pounds, and the bonus will be linked to the team's performance."

Zhou Buqi glanced at him and said, "You can get a share of the profits from the surrounding area."

"Um?"

"The coaches of Premier League teams are patriarchal, just like movie producers. In addition to the basic salary, big Hollywood producers can also get a share of the box office, which is equivalent to bonuses in football.

.However, movies also generate income from peripherals and derivatives. Big producers can also get a share of the peripherals.”

"You mean..."

Santoku suddenly realized and was quite surprised. Was he going to give up part of the revenue share from business activities to Ferguson? If there was such a clause in his contract, Ferguson would have to find a way to balance the relationship between competition and business.

This young boss is really extraordinary. By analogy... he is going to embark on a development path that is completely different from the current football world.

Zhou Buqi said calmly: "Manchester United must reform and cannot focus too much on competition, because the club wants to grow and develop. Nor can it focus too much on business, because the team wants to win the championship. This balance must be achieved. For Ferguson,

His biggest pursuit is the championship. This is destined to cause him to become a resistance to Manchester United's reform."

If you want to promote reform, you have to either make bold moves and get people rolling; or you can have a spring breeze and promise benefits, so that everyone can work together for mutual benefit and win-win results.

Ferguson is the soul of Manchester United and cannot be touched.

Then we can only find a way to pull him over and let him support the reform and support Manchester United's commercial development.

San Dezi felt that this idea was so right and asked: "What should we do?"

Zhou Buqi asked: "How much can you get from sponsoring this kind of billboard?"

Santoku said: "The most important sponsors are definitely jersey sponsorship and jersey naming. Stadium billboards are marginal sponsorships, and the current income barely exceeds 10 million pounds."

“How much room for growth is there?”

"The first is to add more billboards, and the second is to increase the charging standards for billboards. If there is no resistance, I think we can achieve an income of 20 million pounds in three years."

"not enough!"

Zhou Buqi shook his head.

In terms of running the club, Sandoku is definitely a business wizard. In his previous life, he brought Manchester United to a new level. However, in terms of his understanding of business alone, Sandoko is still far behind Boss Zhou.

San Dezi felt a little guilty, "Doubling the performance in three years is not enough?"

Zhou Buqi smiled and said, "Let me give you an example. It's an Internet project I did, called Friends Network. Traditional websites use on-page advertisements, one advertisement per slot, and the positions are very limited. Invented by Friends Network

A new advertising model has been developed, called information flow advertising, which is an unfixed advertisement.”

"Rolling ads?"

"Yes, that's pretty much what it means. The structure of Old Trafford is too old. The overhaul is more complicated, but a few modern improvements are still necessary, such as LED electronic billboards."

"Well……"

San Dezi suddenly realized.

This concept is not new to him.

Nowadays, many stadium billboards in world football have been transformed. From the traditional single static billboards with content in the past, they have been gradually transformed into LED electronic billboards.

However, promotion was slow.

The main reason is lack of money.

Each LED electronic advertising board is equivalent to a huge LED LCD screen, which is very expensive. For example, Old Trafford currently has 35 stadium billboards, all of which have been modernized and renovated. The total investment may reach 5 million to 6 million.

GBP.

Such a large amount of money would have been impossible to spend carelessly when the Glazer family was in power.

At the Old Trafford Stadium, only the four most important billboards in the north and south stands are electronic. The other billboards are still the most traditional static billboards that have been in use for decades.

San Dezi was quick in thinking and immediately understood what Boss Zhou meant.

Zhou Buqi asked him: "Do you know about the Internet?"

San Dezi shook his head, "Not much."

Zhou Buqi said: "You can go to China with me later. I will introduce you to a company called Focus Media. You go there to study and investigate for a while."

"oh."

San Dezi seemed a little disapproving.

Zhou Buqi said coldly: "You have worked on Wall Street, haven't you heard of Focus Media?"

"Feel sorry."

San Dezi also felt that his attitude was wrong and quickly bowed his head in submission.

Zhou Buqi said: "Focus Media has created a unique media model in the world. They mainly do elevator advertising. In the past, they used traditional static advertising boards with limited positions and limited advertising spaces. This resulted in even their

Although they can attract many sponsors, they do not have enough advertising space to spread out. The constraints of hardware facilities make it difficult for them to make a qualitative leap in income."

Sandoko's expression changed slightly, and he finally realized the business opportunities here, "So they have all switched to LED electronic billboards now?"

Zhou Buqi nodded, "Yes, electronic billboards. The cost is high, but the return rate is also greatly increased. Static billboards can only be placed there quietly, but electronic billboards can be placed there quietly at the same time.

Within, many advertisements are played on a rolling basis. Subsequent costs are greatly reduced.”

Static billboards require customization, design, painting, production, transportation, installation, etc., which cost a lot. Once the advertising contract is terminated, the billboard will be abandoned, causing waste.

Electronic billboards are different. All advertisements are broadcast through the display screen. When the advertisement is terminated, it will stop broadcasting and no other additional expenses will be incurred.

Zhou Buqi continued: "On static billboards, one advertising space can only have one advertisement. On electronic billboards, one advertising space can have countless ads. You can charge according to the number of times and display time of the advertisement. This can ensure that Manchester United
To be continued...