Another more important point is language.

The salesmen sitting in the Old Trafford office are all locals and can only contact companies in their own countries in English. Foreign businesses cannot be contacted at all.

This will inevitably lead to too few advertisers.

Half of Manchester United's stadium advertisements are salespeople bringing in advertisements from domestic companies, and the other half are merchants who proactively come to them. The model is too monotonous, and the contract period is at least one year.

For example, when Hollywood movies are released and promoted, they spend a lot of money on marketing and use all possible resources to advertise. However, they cannot use the advertising resources of European football stadiums because stadium advertising is only available for a year.

Once a contract is signed, it only takes half a month or a month for a Hollywood movie to be signed, and there will be no cooperation.

In addition, the contract price is fixed, and small companies cannot pay too much, so they cannot place advertisements and lack flexibility.

It can be split completely!

For example, a small company cannot buy advertising space for the entire season. Is it okay to buy it for 3 months? Or even just buy advertising space for 1 game? Or even only buy one-third of the advertising space for a game, so that one advertising space can be used

Is it okay to play three commercials in turn?

As long as it is broken down, refined, and the services are in place, based on Manchester United's brand value, companies all over the UK will come to Manchester United's stadium billboards to advertise.

But this is too troublesome. Football practitioners are too lazy to do it and don't know how to do it. The more detailed it is, the more complicated the operation will be.

Sandoku didn't even think about it.

This time he came to Focus Media, which was an eye-opener for him.

It turns out that the advertising media business can be played to such extremes!
Chapter completed!