Chapter 1396 Let the foreigners step on the thunder(2/2)
The Aster mobile phone produced by Astar Group is a purely domestic mobile phone. However, the price in the future will definitely be lower in the United States than in China, because the tax rate in the United States is lower, and transportation fees, warehousing fees, and tolls are higher.
Low.
However, the price of mobile phones in Europe will definitely be much higher than in China.
This is the focus of marketing.
To block the US market, the main thing is to compare prices with Europe. You can even set the launch of the mobile phone in Europe, and then disclose the price in Europe at the launch. Domestic consumers pay attention to the launch and will pay attention to the mobile phone immediately.
When you compare prices with domestic prices, you will feel excited when you find that foreign prices are much higher than domestic prices.
But as long as you check the Amazon US website, you will find that the price in the US is lower. This is not important, because logging into Amazon US requires a US IP, and domestic users need to reset the IP address after circumventing the firewall.
Some people don't.
Never learn to associate.
They focus the concept of "foreign" on the United States, which leads to price comparisons with the prices in the United States, which leaves the public with the impression that Lenovo computers are cheaper in foreign countries.
The level of public relations and marketing is really poor.
Good things can be turned into bad things by them.
When Asda makes mobile phones, it must focus its marketing on the European market, generalize Europe as "foreign", and use domestic information blockade to create commercial advantages that can cause cognitive errors for consumers. It only compares European selling prices with domestic ones.
Selling price, shielding the selling price in the United States.
In this way, the domestic price of Ziyuan mobile phones will be lower than that in foreign countries, and it will gain the support of consumers.
Chapter completed!