Gaming is a huge industry, and it is impossible to avoid it as long as you are in the IT industry. However, gaming is more of a software company than an Internet company.

The logical focus of the game is the product, and it has little to do with the order of entry time. As long as the creativity is good and the gameplay is novel, it can attract players.

The logic of the Internet is more about grabbing the track. Unless the first player to enter the market makes too obvious mistakes and the product they produce is really poor, it will be difficult for later entrants to break through the resistance of the track even if they perfect their product.

In the past few years, Ziweixing's development focus has been in the Internet field. Zhou Buqi has not paid much attention to the game industry. It only cooperated with Sohu to jointly establish Changyou.

But things are different now.

This is a period of industry transformation for the mobile Internet.

Mobile games are different from computer games.

Computer performance is very good, and computer games can be well-made and shocking. But mobile games cannot. Due to the performance of smartphones, mobile games must make more choices in design and production, and they must actively give up some "exquisite" productions.

Otherwise the phone will not work.

In other words, even the mobile games produced by EA and Blizzard may not be as beautiful as those produced by some individual development teams.

It’s not that they don’t have the ability, it’s that mobile phone hardware has limitations and caps.

This also means that mobile games will have a large number of homogeneous products with no obvious differentiation, especially casual games. The logical focus is not on products, but also on the Internet.

This status quo will remain so for at least five or six years.

This is Ziweixing’s opportunity to enter the market, and it has gained a valuable opportunity to use Internet logic to make mobile games for a certain period of time. After a few years of development, Ziweixing’s game department will become very powerful. When the time comes, it will stand up and compete with the world.

We are no longer afraid of competition from top gaming giants.

Tang Binchen’s advice was recognized.

Zhou Buqi sighed, "Well, recently I have been busy with Ziweixing Global and Ziweixing Digital Media, and I have paid less attention to Ziweixing's core business. You are right, now is a period of industry change.

It really can’t be ignored.”

Tang Binchen said with a smile: "You can't arrange everything, otherwise what would the company do with so many people? We have to mobilize our subjective initiative. Everyone puts forward their opinions and you make the judgment. This is the best mechanism."

"Um."

Zhou Buqi nodded.

I knew that this kid was suspected of fanning the flames, but I had to admit that what he said was right.

From this point of view, the land machine entrusted with the important task seems unreliable!

Didn't he see such an important track? Or did he see it but didn't want to take responsibility or offer opinions? Or was he not a gamer himself and lacked interest in games and didn't want to pay attention?

In any case, Zhou Buqi was very dissatisfied with Lu Qi on this matter.

At the critical moment, you have to rely on your direct relatives!

At this time, the consulting company finally came, speaking in half-baked English that Zhou Buqi couldn't quite understand, telling Sony's business, personnel, financial and many other conditions.

Fortunately, there are also translated English materials.

Zhou Buqi can listen to him and understand the situation at the same time.

This starts with Nobuyuki Dei, independent director and consultant of MSI Japan, and former chairman, president and CEO of Sony.

In the early 1990s, Japan's economy suffered a blow from the Plaza Accord, and Sony's development also encountered great difficulties. They had not launched a new product that could lead the world for a long time.

The most distressing thing is the entertainment industry.

Sony spent US$6 billion to acquire Columbia Pictures. Over the past few years, it suffered losses of more than US$2 billion, which became the most shocking and huge loss in the history of Japanese business.

Against this background, Nobuyuki Dei came to power in 1995 and initiated a series of reforms. The first thing he did was to reorganize the board of directors. At that time, Sony's board of directors had as many as 38 directors, but he reduced it to 10.

.

Then, Howard Stringer was invited to lead the reform of Sony Entertainment and achieved great success. In one fell swoop, he launched a series of major movies such as "Men in Black", "Jedi Men", "Crouching Tiger, Hidden Dragon" and "Spider-Man".

It also sold movie works and firmly controlled Michael Jackson’s music copyright through a series of operations, becoming Sony Music’s core asset.

At the same time, Sony launched the VAIO notebook computer, which once again led the market trend and became the aesthetic trend of Steve Jobs when he later made Apple computers. Coupled with the global sales of ps2, it created a profit of US$2.5 billion in a single year... short

In just a few years, Sony, under the leadership of Nobuyuki Dei, has recovered!

However, reform will inevitably encounter resistance and complex power struggles.

Nobuyuki Idei launched two major decisions, one was to acquire Apple, and the other was to sell financial assets. The talks were almost complete, but they were firmly opposed by the Council of Elders.

Then, the subprime mortgage crisis broke out.

Sony was hit hard, and Nobuyuki Idei could only take responsibility and resigned sadly. His successor was Howard Stringer, whom he had promoted.

After Howard Stringer came to power, he immediately made a series of reforms, which were as fierce as those of Nobuyuki Idei. The first thing he did was to abolish the system of senior executives retiring and becoming consultants, which was equivalent to disbanding the Council of Elders.

.

Then a series of business adjustments were made.

Everything was already thriving.

Then, I also encountered the same situation as Nobuyuki Idei, and the economic crisis came again!

Originally, Sony was gradually recovering under his leadership, and everything was getting better. They were looking to do something big with great ambitions, but they suffered another critical blow!

The material gives a lot of reform measures, as well as details on business adjustments, as well as various intricate interpersonal relationships within Sony.

These are not important, Zhou Buqi will not pay attention to these trivial things.

He only needs to be sure of one thing.

History is always surprisingly similar.

Nobuyuki Dei stepped down because of the economic crisis. This Howard Stringer is a foreigner and will face greater pressure for reform than Nobuyuki Dei.

There is an economic crisis right now, and maybe he will step down too.

Zhou Buqi just needs to grasp this pain point and help Howard Stringer get through the current crisis.

The consultant’s name was Ryo Ono, and he was the vice president of Panasonic before retiring, so he was able to quickly grasp the key points and quickly said: “The difficulties Sony is currently facing are mainly consumer electronics, mobile phones, and Walkmans.

TV, DVD player. However, the most important thing is their home game console PS3.”

Zhou Buqi was very interested, "Okay, let's focus on the PS3."

Mr. Ono Ryo concluded: "This is Sony's flagship product, but after its launch, sales were not satisfactory, and its reputation also declined seriously. There are three main reasons."

"good."

"First, the price is too expensive. Sony spent a lot of money to develop its own chip that adapts to the Blu-ray high-definition format, which cost a lot of money. Second, the ps3 mainly promotes Blu-ray high-definition and new technology images. The game visual effects are rich in elements, and the light and shadow performance is very good.

It’s powerful, but there are no games. In the past, games were developed for past hardware, which resulted in incompatibility with ps3 at all, resulting in very few games that can be played on ps3. Third, there are system problems.”

Having said this, Ono Ryo took out his mobile phone.

It's an iPhone.

Ono Ryo said with emotion: "I have never seen such an invincible, clean and attractive operating system. However, the ps3 is so far behind that it even lags behind in interface design."

Zhou Buqi frowned.

ps3 is a consumer electronics product, which represents the soul of Sony, which is much more important than the copyright of "Spider-Man". For Sony, "Spider-Man" is just a tool to make money, but ps3 is belief, soul, and the company.

The spiritual pillar of the company.

However, each of these three things is more difficult than the last, and it is difficult for Ziweixing to help.

Tang Binchen asked: "Mr. Ono, do you think there is room for expansion in the business cooperation between Ziweixing and Sony?"

"have."

Ono Ryo was categorical.

"oh?"

"Now is the Internet era. Compared with ps2, ps3 has also followed up with Internet functions. For example... well, ZiMSI's yikyak and uc beauty can both develop software on the ps3 system."

"Well……"

Tang Binchen twitched the corner of his mouth and didn't think this proposal was very good.

PS3 is a home game console, which is equivalent to a box. It needs to be connected to a TV to display images on the TV screen. In this operating environment, how can the product advantages of Yikyak and UC Beauty be reflected? There is neither a keyboard nor a camera.

But then, Ono Ryo added, "The one with the most potential for cooperation is your video website Niconico. I think Sony will be very interested."

Tang Binchen slapped his thigh and said, "That's right!"

Niconico is a two-dimensional website.

There are two major user groups here, one is animation fans, and the other is game fans.

Almost all senior game fans in Japan are Niconico users!

In other words, the user base of PS3 and Niconico's user base are highly overlapped, which provides a basis for strong alliances. If it were in the past, Sony might not be willing to put down its dignity and cooperate with Internet companies.

But things are different now. Under the economic crisis, we have to let go of face and other things.

Especially when the family member, Howard Stringer, is an American, cooperation is even easier.

Ono Liang said: "PS3 is not only a home game console, but also a DVD player and a TV box. In other words, after buying a PS3, you can use it to play DVDs and watch online videos on the TV through the Internet. I believe this

These are all points that Ziweixing can take advantage of."
To be continued...