To say that the most popular Internet product in China in 2010 was Ziweixing’s Weibo.

So far, the number of registered users has reached 140 million, and the number of daily active users is 30 million. Weibo has gradually become a platform for all people, where everyone can speak out.

There is a business opportunity here.

Because the content of a big V on Weibo is equivalent to advertising, and it is free advertising. But it is not easy to become a big V. Unless you are a public figure in society.

This gives many business elites opportunities.

Especially for Internet practitioners, except for Mr. Li from Baidu, Mr. Ma from Alibaba, Mr. Ma from Penguin, and Zhou Buqi, CEOs of other major companies almost all have Weibo accounts.

Free advertising platform, don’t use it in vain!

The most outstanding performer here... is of course Liu Qiangdong from JD.com.

This is also related to Ziweixing.

After all, both parties are considered a family. Liu Qiangdong opened Weibo at the beginning of last year. At first, he just wanted to support Ziweixing's products. But as he used it, he discovered the wonders of this product, which has magical powers.

marketing attributes.

This is how the Internet works.

Free is the soul.

As an e-commerce company, while Suning.com was still struggling to find on-campus group buying cooperation at a price of 10 million yuan per day to increase exposure opportunities, JD.com had already resorted to smarter means.

The most classic case occurred in August this year.

At that time, some users reported that there were a large number of indecent photos stored in the mobile phones purchased from JD.com, and it was suspected that JD.com was selling refurbished phones.

This is obviously because other users have swapped the original genuine mobile phone when returning or exchanging goods, and JD.com did not notice that a secondary sale was made.

But the outside world doesn’t know!

JD.com encountered the most serious public relations crisis in its history, and the marketing department responded hastily.

There was no other way, so Liu Qiangdong went into battle himself.

He posted three Weibo posts in a row, first emphasizing that JD.com’s channels would not have any problems with cross-stocking, and sending netizens razors if there was any problem, then asking who was responsible for JD.com’s losses in such a farce, and finally asking students from China Europe Business School to visit JD.com’s warehouses.

To prove its strict management.

This incident attracted great attention in the market.

Many major media paid close attention to the whole process and continued to follow up. JD.com accepted in-depth reports from many media reporters. It was open and honest, not afraid of interviews, not afraid of reports, and did what it should.

Jingdong persisted with its excellent processes and channels, and the direction of public opinion was controlled.

This incident allowed Liu Qiangdong to enjoy the benefits of Weibo, and he became more and more active and would post on Weibo constantly. He has become a business celebrity on Weibo.

Suning.com is in trouble this time, and the whole Internet is laughing at it.

Liu Qiangdong also joined in.

He posted 5 Weibo posts in a row, sarcastically criticizing Suning.com and saying that if Suning.com’s servers are not enough, JD.com also has a large branch in Jinling. Should they send all the servers to support it?

Nowadays, there are more and more doubts about Suning.com on the Internet.

Although Zhou Buqi was willing to see Suning.com get into trouble, he didn't want to see Lao Liu being such a "big mouth", so he took Shi Jinglin with him to his home in the evening.

It was the first time I met the hostess. She seemed to be a college student. She was not very familiar with her and we really didn’t have anything in common with her.

Or should I say that work matters are very important.

The first thing is JD.com’s financing.

It has been officially finalized.

JD.com will dilute 20% of its shares in this round and raise US$300 million. Among them, Ziwei Star will lead the investment, investing US$150 million; Fangfei Fund, Temasek, Tiger Management, Sequoia Capital, and Blackstone will follow, each investing US$30 million.

.

After this round of financing, Zhou Buqi will further increase its shares in JD.com.

Ziweixing holds 38.5% of the shares, Polaris holds 11.2%, and Fangfei Fund is equivalent to his personal name, holding 2%. However, although Liu Qiangdong’s personal shares have reached 28.7% after multiple rounds of dilution, Zhou

But Qi had already promised that the voting rights of Ziweixing would be given to him.

US$300 million was about to arrive. Liu Qiangdong was in high spirits, drank a large glass of liquor, and said boldly: "Next, JD.com will do three things!"

"oh?"

"First, launch the book business department to compete with Dangdang!"

"Yeah." Zhou Buqi nodded. The two had already communicated about this matter before, but he still kindly reminded, "It's almost the same. Dangdang is planning to launch an IPO. Even if there is a war, it will wait until after the IPO.

Don’t delay others’ listing.”

Liu Qiangdong said: "Well, I know, Lao Li is also a friend. We sat down and drank together a few days ago. I told him clearly that before Dangdang goes public, I will not touch him. Once he goes public, I will not

You're welcome."

Zhou Buqi said amusedly: "Are you so confident?"

Liu Qiangdong is really confident, "The next thing I want to do is poach Shen Yu!"

"who?"

Zhou Buqi was slightly startled.

Shen Yu is a very famous person. He has been in contact with him a lot in the past few years. He is now the top three person in Baidu, and he is the chief operating officer.

Liu Qiangdong said with a smile: "That's Shen Yu from Baidu."

"He agreed?"

"He orally promised that after this financing is completed, he will join JD.com. At that time, he will be JD.com's COO and will be fully responsible for business matters."

"sharp."

Zhou Buqi can't help but praise him.

Although JD.com is very good now, compared with Baidu, the gap is not even a little bit. It is not easy for Lao Liu to recruit Shen Yu, the COO of Baidu, to serve as the COO of JD.com!

It's almost the same as when Zhou Buqi went to Lenovo to recruit He Yang when Ziweixing was still very weak.

Liu Qiangdong waved his hand. As a man, he always likes to brag when he is drunk, "What does this mean? Didn't JD.com fall into a public relations whirlpool in the summer? I used Weibo to resolve the turmoil. However, I am right

Jingdong’s marketing team and public relations team are not satisfied. I plan to recruit a CMO to take charge of this area.”

CMO is the chief media officer, which is generally not a permanent position.

Ziweixing does not have it.

Zhou Buqi was quite curious, "Who is it?"

Liu Qiangdong said: "Lan Ye."

"Which Lanye?"

Zhou Buqi has never heard of it.

Liu Qiangdong said; "President of Founder Technology."

Zhou Buqi opened his eyes wide, "It's done?"

Liu Qiangdong has a great drinking capacity. Not only does he have a good drinking capacity, he also has this hobby, he likes drinking, and he is holding a glass. "It has been a long time ago. He joined the company at the end of August."

Zhou Buqi looked at him deeply, clinked glasses with him, and finished his drink in one gulp. "I don't want to be a CEO anymore, so I come to work for you as a CMO. Old Liu, you are also a famous entrepreneur now!"

Liu Qiangdong laughed and was very happy, "The third thing is, I want to beat up Suning! Didn't they say they were going to attack online and knock JD.com down? Hum, I want to see who is the dominant player in the 3C home appliance market.

! Including Gome, they will also win!"

Zhou Buqi put down his wine glass and frowned: "You can use any strategy against Suning, but you are already a famous entrepreneur, don't you have to have some status? What you said about Suning.com on Weibo today is really important.

Losing grace."

"What is this..." Liu Qiangdong shook his head and said indifferently, "It's just a marketing strategy. I have now discovered how to play Weibo. Such big-mouthed posts are easier to gain exposure. All exposure is

JD.com’s free public advertising.”

There is really nothing wrong with this statement.

In the new era of the Internet, the louder you are, the more eye-catching you are, thereby gaining more attention from public resources. This is all free advertising!

Just like Boss Ma.

After Alibaba failed to develop its social product "Laihuang", it encountered a traffic crisis. Boss Ma transformed into Teacher Ma, and his behavior became high-profile. He frequently appeared in front of the public and constantly gave advice on various occasions.

Boss Ma has a high standard and can speak out a lot of truths that are deeply rooted in people's hearts. Many people want to imitate him, but they really don't have his eloquence, so they can only rely on "being far ahead" and "being far ahead of their peers" to continue to speak.

It's grandstanding.

Zhou Buqi said very cautiously: "It's a clown to try to impress people. Sister Furong and Sister Feng can do this. It's okay for stars in the entertainment industry to do this for the sake of gaining a position. But you are an entrepreneur. It's too shameful to do this."

Liu Qiangdong was silent for a moment and said slowly: "This is the best way to get traffic in this era. The competition in the e-commerce market is becoming more and more intense. Lekutian, Suning.com, Dangdang, Yi Xun, Amazon, Taobao Mall...

…Too many. If JD.com wants to stand out as a brand, it must catch up with the times in marketing and promotion and adopt methods that best meet the requirements of the times.”

Zhou Buqi said: "I agree with you, but if you are labeled as a big mouth by the public, no one will believe you if you speak again."

Liu Qiangdong nodded, "I know, and if you keep talking loudly for a long time, you will be looked down upon by the industry and you will make enemies everywhere."
To be continued...