The competition is really too fierce.

If Xiaomi wants to survive, it is almost impossible not to resort to some extreme measures. It must plan business innovations that can subvert the entire industry. Only then will Xiaomi have a chance to stand out in this red ocean.

There are some things Lei Jun didn't say.

But his admiration for Zhou Buqi is sincere and comes from the heart.

In the process of founding Xiaomi, he repeatedly studied the growth history of Ziweixing in an attempt to learn some operating strategies.

Then, he really found the direction!

If Ziweixing wants to make Internet products, especially social products, it needs to face an almost insurmountable mountain - the threat of Penguin Company.

It’s a lot of pressure!

However, after some operations, Ziweixing actually completed the feat of crossing mountains and ridges!

How?

In its early days, Ziweixing completed a series of disruptive industry innovations.

Many functional designs of Xiaonei.com, the information flow model of Friends Network, the promotion of social games, the "five-stage rocket" strategy of Micropoint Search... the most representative one is, of course, Micropoint Antivirus.

At this point, Lei Jun felt particularly deeply.

Because he was managing "Kingsoft Drug Tyrant" at that time, which was one of the traditional products that was subverted.

At that time, the competition in the domestic anti-virus software market was very fierce. Especially with the opening of the market, more and more foreign anti-virus software entered the market... This led to a bloody storm.

There have even been many bottomless black-handed operations.

The reason why Ziweixing was able to acquire Dongfang Microdian so smoothly was because Ruixing had a shady trick on Dongfang Microdian... After Ziweixing took over Dongfang Microdian and launched a new version of Weidian anti-virus, it was nothing.

You're welcome.

Is the industry very competitive?

snort!

Sorry, I want to bring down the entire industry!

I would rather not live than let you all die!

Then, Micropoint Antivirus performed a wave of unprecedented operations.

Free antivirus!

Once this move came out, it completely brought the entire anti-virus software industry to its peak. All traditional anti-virus software manufacturers were on the verge of death.

Ziweixing does not make money by selling genuine anti-virus software, but it relies on the free product of Weidian Anti-Virus to obtain the traffic it dreams of... second only to Penguin Company in China!

That was the landmark event for Ziweixing's success and the real disruptive industry innovation.

Lei Jun's feelings were too deep.

So this time when he started a business to make smartphones, he had to choose an accurate angle to imitate Micropoint Antivirus and lead Xiaomi to develop a business model that is completely different from traditional mobile phone manufacturers.

At this point, China is really different from Americans.

When communicating with Zhou Buqi, Larry Page unabashedly expressed his admiration for him, and said that he had been learning many of his business ideas, and he was like a little fanboy.

The Chinese are not so good, unless they want to flatter him. Although Lei Jun regarded Zhou Buqi as his teacher in his heart, he was embarrassed to show it to his face because of his face.

The model he designed for Xiaomi is half imitating Apple, and the other half is imitating Ziweixing!

Zhou Buqi could understand the many difficult situations Xiaomi encountered at the beginning of its business, and said simply: "It doesn't matter, domestic suppliers... Ziweixing can help you say hello. Competition in the smartphone manufacturing industry will

It’s getting more and more intense, that’s for sure. But compared to companies like Baidu, Alibaba, and Meizu, I’d rather believe in you!”

"real?"

Lei Jun was slightly stunned, a little unsure.

Even he himself does not have such strong confidence. You know, Baidu and Alibaba are both technology giants!

Zhou Buqi said with a smile: "To judge a person's ability level, it depends on the person's social circle. The stronger the social circle, the better he is. Even if the person is a fool with insufficient intelligence, he can still be in a strong position."

Under the influence of the circle, he became a well-known and successful person in society."

Lei Jun nodded, "Following the right person is more important than anything else."

Zhou Buqi said: "So, I don't know the person in charge of Baidu's mobile phone business, nor do I know the person in charge of Alibaba's mobile phone business. I don't think I've met the boss of Meizu... But you are different, we are all like this

We have been friends for many years.”

Lei Jun suddenly understood and laughed.

Zhou Shaoning also couldn't help laughing.

Boss Zhou, despite his brilliant achievements, is still a young man in the final analysis, and he does have some of the "arrogant" temperament that only young people have.

How could he trust Lei Jun? He clearly trusted himself!

A person's level is related to his social circle.

Lei Jun is in Zhou Buqi's social circle, so his level is not too bad; and the heads of mobile phone businesses at Baidu, Alibaba, and Meizu are not in Zhou Buqi's social circle, so his level is not good.

sharp!

It's amazing, it's really Boss Zhou's amazing theory.

There is nothing Zhou Buqi can do about it.

He really couldn't find a better reason to demonstrate his trust in Lei Jun. He couldn't tell him: "Because I am a prophet, so I believe you, right?"

Lei Jun avoided this problem, feeling a warm feeling of sunshine in his heart, "So...you will support me? Really?"

"Yes, I support it." Zhou Buqi nodded, and then it was time for him to perform, "But I have a few conditions."

"certainly."

Lei Jun raised his hand to signal him to go ahead and say it.

This is a business negotiation, and what is discussed is cooperation between companies, not a private affair between two people. There must be some tension in the exchange of interests.

Zhou Buqi said: "First, the cooperation between Xiaonei.com and Xiaomi. More and more signs have shown that the future is the era of smartphones. However, due to economic factors, many college students cannot afford to buy smartphones. One step behind and one step behind.

We are falling behind. I don’t want our college students to be unable to use smartphones during the most important stage of their lives.”

"It should."

Lei Jun took a deep breath.

This is something he sincerely admires.

When it comes to the planning of Ziweixing's campus network and its support for college students, it is definitely not hype, marketing or acting, it is sincerely helping college students.

In the past year, Xiaonei.com cooperated with Asda to launch a low-cost smart phone called Astromini for college students. It is said that a lot of money was spent in subsidies.

Zhou Buqi then asked: "Lao Zhou, how was your cooperation with the school network in the past year?"

Zhou Shaoning said: "Asida cooperated with Xiaonei.com and sold a total of 3.2 million Ziyuan customized series mobile phones, with a total subsidy of 1.02 billion yuan, of which Xiaonei.com's subsidy was 870 million yuan."

Zhou Buqi sighed: "It's still too few. 3.2 million mobile phones can only benefit 3.2 million college students at most."

Zhou Shaoning nodded, "Yes, there are actually many people who are purchasing in large quantities for resale. Ours is a customized model for college students and is not sold to the public. However, many channel dealers have obtained the goods, I guess...

…It may reach a scale of 300,000-400,000 units.”

It was also the first time for Lei Jun to hear such data.

A subsidy of 1.02 billion was provided in one year!

The school network alone received a subsidy of 870 million yuan!

There should be some moisture in such data, which is understandable and is a necessity for marketing.

But this thing itself cannot be false.

Astar and Xiaonei.com jointly launched a low-priced smartphone for college students, which was the most sensational event in the domestic Internet industry in the past year, even more shocking than the "Area 51" war.

Lei Jun said in a deep voice: "College students are the future of the country and the hope of the nation. This group is in a period of ideological collision and will be influenced by various domestic and foreign ideological trends. This is the group that needs the most care. The sunflower will always rise.

And students, there are some things, there is no use complaining. I believe everyone will see what Xiaonei.com has done in the past few years. This is a great mission, a great project, and Xiaomi is willing to participate in it.

It’s business, but it’s also my personal feelings.”

Zhou Buqi said happily: "Welcome!"

Lei Jun said in embarrassment: "But Xiaomi is just a start-up company, and our financial capabilities are limited. I'm afraid we won't be able to provide much support for the time being."

Zhou Buqi said: "It doesn't matter, as long as the price is sincere enough. Today's smartphones are really too expensive. Especially in the domestic market, the prices are seriously inflated. The lowest-end smartphone costs 3,000 yuan."

, this is not a healthy market. Letting traditional manufacturers and foreign companies dominate this market will harm the interests of the public."

When it comes to price, Lei Jun is confident, "Of course! Xiaonei.com is aimed at college students, and Xiaomi will definitely provide the lowest price to support them!"

Zhou Shaoning didn't give him a chance to show off his feelings and pointed it out directly, "With the resources of Xiaonei.com to help Xiaomi sell mobile phones, it will be difficult for Xiaomi to succeed."

Lei Jun's eyebrows were slightly embarrassed, and he laughed twice, "Being able to cooperate with a large platform like Xiaonei.com is of course a rare opportunity for Xiaomi. If possible, Ziweixing can make strategic investment in Xiaomi...

"

Zhou Buqi waved his hand and interrupted him, "Of course the channel resources of Xiaonei.com are very important, but for Xiaonei.com, the most important thing is not to make money by relying on the resources of the college student market, but to bring more to college students across the country.
To be continued...