Chapter 1946 Spending money to buy efficiency

Zhou Buqi is full of expectations for Ziweixing's great achievements in the mobile Internet era. Although these young people under his command will still have some deviations in their concepts and thinking, this is already good.

Look at the senior executives of Microsoft, Google, and Facebook. Do they make frequent mistakes during this period of transformation?

Especially EA.

After buying a friend's studio, I was still worried that Ziweixing would regret it, so I quickly used my connections to spend money to lobby and push forward the review of the transaction as quickly as possible.

In comparison, these young people under Zhou Buqi are already good enough.

At the executive meeting in the evening, he expressed his praise to the entire management without hesitation and thanked them for their hard work over the past few years.

However, now is a critical period for the transformation of the Internet, so we must not relax!

At the same time, in order to further cultivate the senior management team's clear understanding of the mobile Internet era, he made some bold business predictions.

In this critical period, we can no longer hide our clumsiness.

He highlighted the "Immortal" plan that caused great controversy internally.

Zhang Yiming nodded, "So we must have a strategy in the selection of those five apps. WeChat must be selected, Weibo, Friends Network, and Xiaonei Network are not necessary, they are essential products. But Weidian Music,

It is very necessary for products like Weidian Security Guard to be pre-installed. There are many products of the same type in the market. How can we ensure that users choose Weidian Music instead of QQ Music and Kugou Music?"

"We need to have a more accurate understanding of the mobile Internet, which is completely different from the PC Internet era. More big capital will enter the market, more competing products of the same type will appear, and there will be more intense and complex competition.

It's still early days, you haven't noticed it yet, you think the activation fee of 2 yuan is too expensive, do you know what will happen in a few years?"

Zhou Buqi glanced at him and said calmly: "This is my judgment, don't you believe it?"

Zhou Buqi waved his hand and interrupted him, "Okay, shut up first and listen to me."

Many people in the venue couldn't help laughing.

So interesting.

Zhou Buqidao made an impassioned speech——

This judgment about the future is scary enough. If we extend the analysis along this line of thinking, the necessity of the "Immortal" plan will be revealed.

Of course what Zhou Buqi said was the truth.

Zhou Buqi said: "You signed the contract very well. Except for China Cool Alliance, other mobile phone manufacturers are almost working for free. The installation fee is 0.5 yuan, the activation fee is 2 yuan... Oh, this

It’s Meizu’s contract, HTC’s contract activation fee is 2.2 yuan…it’s not much different.”

"That's the truth."

"Still the same example, we have goods that we want to sell, how can we maximize our profits? In addition to selling in our own stores, we also have to open stores on platforms such as Taobao, JD.com, Dangdang, Paipai, and Amazon, so that we can get as many customers as possible

With full coverage, you won’t miss any user!”

Zhou Buqi smiled and said: "There are many cheap contracts in this plan, which is a great deal. Lao Chen, you have done a good job and deserve praise!"

The atmosphere in the venue was somewhat silent.

I bought a truckload of Chinese cabbage, ran to the countryside, and shouted through a loudspeaker: "Free cabbage!"

The big boss can still handle this black-faced Jin Yiwei.

Zhou Buqi smiled and said, "It's normal to have disagreements in business. A system that seeks common ground while reserving differences is healthier. If everyone thinks the same way, it will be dangerous."

For the "immortal" plan, he suffered a lot of grievances, especially since Meng Houkun did not support the plan, so he always found trouble and investigated him in the name of supervisor to see if he had enriched his own pockets.

"No, very soon." In order to convince everyone, Zhou Buqi took on a resolute attitude, his tone was resounding, and there was a certain certainty that could not be refuted, "Information explosion, technology explosion, within a few years, everyone will find out

The world has completely changed. Therefore, we all must not relax

, taking advantage of the fact that these few years are the early days of the industry when the whole world has not yet reacted, we must attack as quickly as possible! Spend money to buy efficiency, and we must go all out to expand territory as soon as possible and occupy the blank market! Mobile first

Cloud first is not a slogan, it must be reflected in business execution."

This creates an industry of “middlemen” promoting apps.

Ha ha!

Some people are very smart.

In fact, the price is very low.

Lao Chen is Chen Guohuan, the vice president of marketing. He breathed a sigh of relief, "For this plan, I will not be criticized."

Not even a buyout fee.

Other mobile phone manufacturers have even lower prices.

Anyone passing by can download his app. As long as he downloads, installs, registers and activates it, he can get 10-15 yuan in cash or WeChat red envelope transfer.

There, there are many startup companies that have many "marketing specialists" on the street.

Chen Guohuan felt relaxed now.

"In two or three years, the activation fee will exceed 10 yuan. In another seven or eight years, after the user growth of some super apps slows down, in order to acquire a new user, an activation fee of 100 yuan may be charged!"

Chen Guohuan was the focus of this topic, which was very embarrassing. Although the air conditioner in the conference room was turned on very loudly and Pei Yao even put on a coat, Chen was still sweating on his back.

Too slow!

Where can I pre-install apps directly into my phone, which is simple, fast and efficient?

Zhou Buqi nodded, "So we need to strive further. In this way, I will first talk about my general judgment on the industry. You have an expectation in your mind, and then you can do the design business according to my judgment. As for how to design,

You all know better than me how to do it, so I won’t say more.”

As soon as these words came out, everyone was shocked.

In other words, two or three years later, there will be a well-known "Entrepreneurship Street" here in the capital. If you are short of money and have no money to eat, you can make money by going there.

Zhou Buqi even dared to be 100% sure that Chen Guohuan had managed the marketing department for so many years, and there must be something shady under his control, and he must not have escaped.

Meng Houkun trembled, "Believe it! As long as you are not joking or discussing, but drawing conclusions... No matter how absurd the conclusion is, I believe it."

Meng Houkun is a little stubborn.

Meng Houkun couldn't stand it anymore and said coldly: "The market situation is just like this, it's not a matter of merit."

On such an occasion, Zhou Buqi would definitely not shake Meng Houkun's authority, even if this bastard had some conceptual misunderstandings about the "immortal" plan.

Somewhat nervous.

When it comes to later stages, it becomes even more exaggerated.

Zhou Buqi pretended to be careless and didn't care too much about Lao Chen being bullied by Xiao Meng. He smiled and said: "The installation fee is easy to talk about, mainly the activation fee. It only costs 2 yuan to register and activate the account. It's really cheap."

Yes, this is a huge promotion bonus that can only be enjoyed in the early stages of the mobile Internet."

"It's not cheap either." Meng Houkun is the main representative of the opposition. "Meizu has 1 million mobile phones, and the pre-installation fee is 500,000... But don't forget that Ziweixing's App is very popular. As long as it is pre-installed, it will basically

All of them can be activated. Five apps can bring more than 10 million yuan in revenue to Meizu in a year."

Ziweixing is the earliest Internet giant to enter the game and has the richest App product matrix. As long as you use a smartphone, you cannot do without Ziweixing.

If you don't worry about the trouble, you can earn a few hundred yuan just by walking there, which is enough to feed you for half a month.

After the uncle and aunt came over, they downloaded and installed Alipay for them. After activation, they gave two Chinese cabbage as a gift. The uncle and aunt happily went home holding the Chinese cabbage, and the middleman could get a few bucks from Ali.

Hundreds and millions.

Zhou Buqi continued: "The current activation is registration plus activation. In a few years, when smartphones are fully popularized, the growth of new users of some super apps will stagnate. At that time, there will be no registration restrictions for activation.

, is the activation from inactive users to active users.”

"We can guide it through our own products. We have WeChat, Toutiao, Friends.com, and Xiaonei.com, but we can't bring traffic to Weidian Music? Why should we give money to other platforms when we have free resources?"

This is a two-year buyout agreement, with each company having 5 apps.

There are hundreds of them in the whole street.

As expected, Meng Houkun stopped talking.

However, this has one biggest disadvantage, which is efficiency.

What he said actually makes sense.

Among them, the main cooperation partners are the four "China Cool Alliance", which received a total of 400 million yuan, of which Huawei received 120 million yuan, Lenovo and ZTE each received 100 million yuan, and Coolpad received 80 million yuan.

For example, in super apps such as Alipay, Pinduoduo, and Meituan, the growth of new users has slowed down and they have encountered bottlenecks. In order to acquire new users, they all offer extremely high prices, which cost dozens or even hundreds of yuan.

Zhang Yiming smiled and said: "That means the promotion effect is good and it has brought more new users to our products."

It's not a bad thing to have the venomous snake-like Meng Houkun stare at him.

He Yang asked cautiously: "Is it very far away?"

Meng Houkun couldn't bear it anymore, "100 yuan? A new user?"

This plan is for Ziweixing to invest 500 million yuan to cooperate with companies such as China Cool, Jinli, Meizu, HTC, Samsung, LG, Nokia and other companies to pre-install Ziweixing’s App into their smartphones.

According to Meng Houkun, even if there is no "magic" plan, many of its own products can still be scaled up due to the high quality of Ziweixing's App and the promotion of WeChat, Weibo, Toutiao and other products.

Meng Houkun said: "Ziweixing's products are the best on the market. Even if there is no 'immortal' plan, users will still download our App after purchasing a smartphone."

Because the biggest promoters of this plan are Zhang Yiming and He Yang, especially He Yang, who is completely instructing Chen Guohuan to implement it. Meng Houkun did not dare to challenge Zhang Yiming and He Yang, and it was a bit too much to pick on the weak.

.

The marketing department has too much oil and water and too much room for operation.

The earlier you promote it, the easier it is to get into the game and the less money you spend.

After seven or eight years, the industry will be finalized, and the customer acquisition cost of the App will reach 100 yuan... This means that the initial stage of this mobile Internet industry may only last two or three years.

Time waits for no one!

Be quick!

No wonder Boss Zhou is in such a hurry and is so busy developing smartphones and mobile Internet that he even hesitates to cooperate with Xiaomi. This is based on his judgment of the macro trend of the future mobile Internet era.

For the senior management team, whether they can understand it or not, they must be firm and use this as an argument to formulate business.
Chapter completed!