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Chapter 2023 Game Operation Platform

We chatted all afternoon, nearly 2 hours.

This Chi Youfeng is really annoying. Che Zhuluan talked a lot, but he didn't focus on the key points, and always used common sense things to prevaricate.

It’s as if he’s afraid that if he speaks out, he will be imitated by Zhou Buqi, and then Changyou will surpass perfection in overseas markets.

At first glance, this idea seems right.

After all, they are commercial competitors, and there is no reason to use their own operating experience to nourish their opponents.

However, from a layout perspective, it is really small.

And it’s totally unnecessary!

In the past few years, Perfect Game's game business has encountered a crisis, both domestic and overseas. Especially the overseas business, it has established seven or eight branches, and has also acquired some in the United States, the United Kingdom, Germany and other places.

Game Studio has also launched some games.

The result was a complete mess, with not a single game running.

There was no other way and I was at my wits end. Chi Youfencai gave up the game business to others, half-withdrawn, and focused his main energy on Perfect Film and Television. He will transition to film and television in the future.

This is the current situation, and the perfect overseas business is very badly done!

Zhou Buqi refused: "I won't drink."

Zhang Chaoyang glanced at him and asked, "What should I say?"

The greater the ability, the greater the responsibility.

"Depend on!"

Zhou Buqi twitched his lips and looked at him with a strange expression, "Sohu is still considered an Internet company?"

Zhang Chaoyang walked out of the hotel with him and prepared to get in the car. He planned to change places, sit down and chat for a while.

"Platform, I think this is the most important thing." Zhou Buqi then gave an example, "Do you know Chen Dong?"

Zhang Chaoyang was still a little gloating, "Now you know? Don't you think I'm making a fuss out of a molehill?"

Zhou Buqi hummed: "Is this your schoolmate?"

Zhou Buqi smiled and said: "Yes, that's him. Jingtao is doing very well and will be listed on the market soon. The reason why I originally had the idea of ​​building an e-commerce platform in Japan was to

In order to be able to sell the products of some domestic small and medium-sized enterprises. If domestic demand is not enough, we must rely on external demand to boost production."

Zhang Chaoyang was a little surprised, "You don't drink red wine either?"

Zhang Chaoyang waved his hand, "Don't come here! I have no friendship with him to begin with!"

Especially mobile games.

Zhou Buqi said it categorically.

After finishing their meal at noon, Zhou Buqi and Lao Zhang were both disappointed.

"Angry Birds" was developed by a small company in Finland, "Fruit Ninja" was developed by a small company in Australia, "Temple Run" was just developed by a couple in their spare time... How can domestic game manufacturers compare to

Are they missing?

You can never give up all the opportunities to make money to foreigners.

Zhou Buqi said: "It's okay. I read the financial report some time ago and it said that in the first half of this year, the value of Jingtao's imported goods from China exceeded 1.7 billion, and most of them were small commodities from small and medium-sized enterprises."

How great would it be if domestic mobile games seize the opportunity and can go out one by one and grab a piece of territory?

"I'll go!" Zhang Chaoyang was stunned and opened his eyes wide, "How many children do you have? How old are you?"

Another more important point is the entire domestic gaming industry.

Zhou Buqi said: "Games are not actually an Internet business, but the game giants that can be competitive in the future must be Internet companies. Not Perfect, not Shanda, not Giants, and NetDragon. They are all relatively traditional.

The game company must be Penguin or NetEase.”

However, if you go abroad to set up an operating company and do not let foreign companies act as agents and run it yourself, then it is 100%!

Zhou Buqi sighed and said slowly: "Now I finally understand a truth, a truth that can make a good game."

Zhou Buqi smiled and said: "It's still of some value after all."

Zhou Buqi spoke generously: "Even if there is no perfection and no domestic market, Changyou will definitely move in the direction of being wholly owned and self-operated. We are a game giant, so we cannot be petty in our layout. Changyou must be a domestic game manufacturer.

, build this overseas export platform! Just like Jingtao.”

If we encounter any difficulties in the future, it is easier for our compatriots to help each other than to talk to American game manufacturers like EA and Blizzard.

In the past few years, the domestic game export industry has been growing at a rate of 100% every year, and more and more small and medium-sized game studios have set their sights on the international market.

Zhou Buqi got into the back seat of the car and stretched, "Old Zhang, just have fun. When I took over Changyou, I must use the perspective and thinking of the Internet to run this company. If Changyou is in

In your hands, the future outcome will not be much better than perfection. Let alone comparing with Penguin and NetEase, if Alibaba wants to play games one day, it can surpass you in an instant."

Zhang Chaoyang had nothing to do with him, so he asked the driver to go to the nearby famous Wangfu Tea House to drink tea. Next, he talked about the gains from this communication with Chi Youfeng.

As a leading giant in the export market, it is necessary to help those small and medium-sized game studios, provide them with some appropriate channels and resources, and help them operate their games in overseas markets.

As far as the current situation is concerned, whether Changyou is strong or not, Perfect will definitely become weaker and weaker. The vision is too poor.

At the same time, there are two giants in the e-commerce industry, Rakuten and Amazon.

Zhang Chaoyang admired him very much, "1.7 billion, that's a lot."

Zhang Chaoyang curled his lips, "Are you trying to trick me again?"

Zhang Chaoyang said: "So Changyou also has to undertake such a task."

No matter if you are a competitor or not, at least these are compatriots.

"Definitely!"

This is too petty.

Gather superior forces, find a point, launch a focused assault, and then rush out and clear the clouds.

Zhou Buqi said frankly: "I am planning to have a child."

Zhang Chaoyang said: "In which direction?"

If you do it well, that's it. You want to be alone and don't want to share it with others. But if you do it so poorly, you are unwilling to share your experiences and lessons with your domestic peers. You just want to watch Changyou fail in the overseas market if you want to be perfect.

The old road?

This kind of ambition is a bit lacking.

Zhang Chaoyang snorted and looked back, "Want to have a glass of red wine?"

Zhou Buqi said: "What a feeling! Don't you think that people on the Internet have a higher perspective on problems than those who make games?"

In this environment, it is very difficult for Jingtao to do comprehensive business. The best strategy is to find a vertical field to focus on breakthroughs. It is like two armies confronting each other. The other party has an army of 100,000 and surrounds its own 10,000 troops.

what to do?

It's simple, you can come all the way, I will only go all the way!

Perfection cannot be achieved. If Changyou doesn’t do it, then you can only let those foreign game agencies do it. By cooperating with those foreigners, you can imagine how badly domestic game manufacturers will be squeezed and make money.

, most of it was made by foreigners.

Zhang Chaoyang almost died of anger.

Although Chi Youfeng is very perfunctory, he still got some industry information from his words. Domestic game exports can only get 20%-30% of the licensing fee. In order to compete in the international market, they can only continue to

They try to lower the price. Once a certain game becomes successful, foreign agents will make most of the money.

"Oh? What is it?"

In the past few years, perfection has not been very good.

Today's smartphones have poor performance, and mobile games are relatively simple. It is very easy for small and medium-sized studios to develop. However, foreign smartphones have become very popular, especially in developed countries in Europe and the United States, where the penetration rate has exceeded 50%.

, this is a huge untapped market.

However, to Zhou Buqi, this was a matter of course, but the other party regarded it as a scourge, as if it was a zero-sum game. If Changyou was strong, Perfect would be weak.

Physical shopping in Japan is very developed, so the e-commerce market is developing relatively slowly.

"Yeah." Zhang Chaoyang nodded. This is what he admires most about this bastard boy. Making money is making money, feelings are feelings, and there is no delay at all. "How is the effect?"

Zhang Chaoyang met him, "The one who started a business in Japan? Jingtao?"

As early as several years ago, Zhou Buqi and Chen Dong confirmed the development strategy, which was mainly focused on the two-dimensional and entertainment and leisure directions. After the listing, after raising funds and having money, it was time to focus on the attack.

Zhou Buqi laughed, "Who tricked you? Lao Zhang, you think too badly of me? No, I'm telling the truth. Let alone domestic, even some foreign game giants, like Blizzard

, EA, and the major Japanese game companies, if they don’t make changes, they will all end badly in the future. The future will definitely be dominated by Internet game manufacturers. Whoever is closer to the Internet will have a bigger territory.

"

Zhou Buqi sighed and said: "There is no way, the family is very tight."

Zhou Buqi said with a smile: "Jingtao's logistics system has just been established not long ago, and the brand is still being strengthened. It is just the beginning of testing the water. Do you know the website Niconico? Forget it...it's Ziweixing Club anyway.

We can cooperate with Jingtao to do some business cooperation. After it is launched, it is likely to promote a wave of blind box shopping trends that lead the world and move towards the second dimension."

Zhang Chaoyang laughed and said: "So, I separated Changyou from Sohu. Is it wrong?"

If Perfect had done it, it would be understandable, because it was worried that Changyou would steal all its customers. The key is that Perfect has not done this at all, and it doesn't want Changyou to do it.

This is actually a platform economic model.

Changyou has created a global game operation company that can operate games in different countries. In this way, these operation studios around the world become a game operation platform.

Changyou’s own games are “self-operated products” on this platform.

Games from other game manufacturers operated as agents on the platform are “third-party products”.
Chapter completed!
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