Chapter 2161 Looking for a dream maker with low salary(2/2)
Only Ali is different.
There are hundreds of thousands of websites, and no matter how big the marketing department is, it is impossible to cover them all. Alibaba has developed a new business model. Relying on "Alimama", Alibaba is firmly in the middle business. They do not take the initiative
Instead of looking for those third-party websites to advertise, we let those third-party websites take the initiative to help Ali advertise.
If other websites advertise and sell goods for Alibaba, Alibaba will give the website a sales commission.
For e-commerce companies like Amazon, JD.com, Rakuten, and Dangdang, the sales commission is taken away from the platform and becomes the platform’s income. What Ali plays is different. Ali only retains 5% of the sales commission as operating expenses, and the remaining
95% of the downloads are transferred to websites that help Alibaba advertise.
As soon as this move came out, Ali dominated the world.
If you open any web page at random, you will find Taobao advertisements everywhere. They are overwhelming and pop-up windows keep appearing.
These advertisements are really not advertised by Alibaba on their own initiative, but by the website itself, in order to earn that generous commission.
For this reason, many websites specializing in "Taobao customers" have appeared.
Wei Zhe was responsible for the design, execution, promotion and development of this entire set of globally original business models, which allowed Alibaba to flourish in the traffic gap between Baidu and QQ, and gained countless traffic introductions from third parties.
Relying on such a great achievement, Wei Zhe rose through the ranks and became the president of Alibaba Group, becoming Boss Ma's chosen successor.
However, such a shining star stepped down last year due to the credit crisis of Alibaba.
Zhou Buqi didn't expect that Pei Yao would mention such a person with obvious bad deeds.
Chapter completed!