Chapter 216 Anti-QQ Alliance
Zhoubuqi’s strengths lie in the grasp of strategic direction and the establishment of an ecosystem.
He was a little unsure about how to implement it specifically.
In particular, a comprehensive cooperation with a large company like Microsoft requires in-depth consideration of the details and methods of cooperation. Especially the so-called "Anti-QQ Alliance", once launched, will be a major event in the domestic Internet circle.
Zhou Buqi went to discuss with Zhang Yiming.
Friend.com has been launched for trial operation and has more than 170 registered users. Of course, most of them are internal employees of Friend.com, as well as those who recommended relatives and friends to register and participate in internal testing.
So far, the effect is pretty good.
As far as the page structure is concerned, Friends.net imitates Facebook. However, with the foundation of Xiaonei.net, Friends.net has a fresher interface, more functions, and a better user experience.
Prior to this, Zhou Buqi had already announced that within one year, Friends.com would be prohibited from accepting any commercial advertisements. Even after one year, the promotion of advertisements must be cautious and prudent.
This is different from the school network.
Xiaonei.com has been successful. Even though there are many campus SNS websites that have sprung up like mushrooms after a rain, there is actually no rival to Xiaonei.com.
After the great success of group buying activities, it is no longer possible for those websites to surpass Xiaonei.com by relying solely on social interaction.
The model of Internet companies can be roughly divided into four dimensions.
The lowest level is the business dimension. Going up, there are the technical dimension, the scientific dimension and the humanistic dimension.
Fight high-dimensional people against low-dimensional people, and one will die each time.
Most websites are at the commercial level.
5Q.com has made a breakthrough. The B (Harmony) T download that it promotes has solved certain technical problems and has reached a technical level, so it can stand out among other websites.
But what about the school network?
The school network has long surpassed all this and has risen to the humanistic dimension.
The purpose is to serve college students across the country!
This is not only a slogan, but also real products with high quality and low price for sale, as well as a series of supporting ecosystems, including milk tea shops, kiosks, Shengshi bicycles, takeaway ordering, etc. Who can compare with this?
At this level, Xiaonei.com still has a lot of market development space, but a monopoly pattern has been formed. Only with the prospect of monopoly can we have enough confidence to add some advertising.
In the short term, Friends Network still needs to create the best user experience and attract the most users.
"Anti-QQ Alliance?"
Hearing this statement, Zhang Yiming didn't know whether to laugh or cry.
Zhou Buqi sat down, hurriedly took a sip of iced Coke, and said angrily: "It's only May and it's already so hot, it can suffocate a person to death." Then he said: "Don't underestimate it, this time, Microsoft is really cruel.
, I want to have a battle with QQ.”
Zhang Yiming pondered for a moment and looked at him hesitantly, "Do you want Friends Network to participate?"
Zhou Buqi said: "It's not that we want to get involved, it's that you have to understand the positioning of Friends Network. In the short term, it will mainly be college students, white-collar workers, and civil servants. This coincides with the user group of MSN."
"You mean, we are going to use Microsoft to form the 'Anti-QQ Alliance', and we have gathered a large number of allies to fight against QQ... We will retain our strength and use their traffic and promotion to attract more friends.
users?”
"More or less, we build the plank road openly and visit the warehouse secretly."
"Who is in that alliance?"
"Some second- and third-tier portals, plus Taobao." Zhou Buqi shrugged and couldn't help but sneer, "Now, Penguin is very proud of itself and has announced in a high profile that it will enter the e-commerce field and launch its own Paipai.com.
.Do you think Taobao can’t be in a hurry?”
Zhang Yiming pondered for a moment and said with a strange expression: "Why do I feel a bit...like the Six Kingdoms' alliance to conquer the Qin Dynasty? They are a group of rabble. Taobao is quite famous, but Taobao Wangwang is bound to Taobao after all, so it is impossible
It is interconnected with MSN. It is unrealistic to rely solely on the platform to attract traffic to compete with QQ.”
Zhou Buqi waved his hand, "You are thinking too much!"
"Um?"
"How this 'Anti-QQ Alliance' is formed and how it operates is Microsoft's business. President Chen is very motivated and seems to have prepared a series of measures. This has nothing to do with us! The mission of Friends Network,
It’s about how to use the collective traffic resources of the ‘Anti-QQ Alliance’ to attract more users to Friends Network.”
Zhang Yiming looked at him in surprise, "Will you resist or not?"
Zhou Buqi said calmly: "Guerrilla warfare, do you understand? Let Microsoft play the frontal battlefield, and we will strengthen our strength in the rear. Occasionally cooperate with Microsoft to take a few actions, and that's about it."
Zhang Yiming sighed and said: "If everyone in this alliance thinks so, it will be impossible to succeed."
"Of course it won't work."
"ah?"
"This 'Anti-QQ Alliance', no matter how vigorously Microsoft does it, is doomed to fail. Not only the area where MSN competes with QQ, but also the area where Live search competes with Google search is doomed to fail."
Zhou Buqi directly announced the answer.
MSN, which led the "Anti-QQ Alliance", was probably at the peak of this software and would soon be finished. As for Microsoft's Live search, no matter how popular it was, it was just a return to the past. By 2009, it was banned by Microsoft and transferred to
And launched Bing search.
Zhang Yiming said in confusion: "Since we are doomed to fail, why should we choose Microsoft? In fact, I have also had my own thoughts on search. I want to cooperate with Google. More importantly, we can definitely cooperate with QQ.
ah."
Zhou Buqi shook his head and said: "For startups, positioning is more important than traffic. The early development targets of Friends Network are all MSN users. QQ users are all playing QQ Hall, will they be interested in Friends Network?
Also, some time ago, Fang Xingdong, the founder of Blog China, publicly criticized Mr. Penguin Ma, saying that he lacked the broad mind of a big entrepreneur and repeatedly refused cooperation from other domestic companies, but wanted to copy their products. MSN would open a port for Friends Network
, do you think QQ can?"
"Don't you have connections with Penguin?"
"I have a bad relationship!"
Zhou Buqi cursed angrily, feeling that he had boasted a bit too much in the past, and his subordinates were all confused. Then he straightened his face and said seriously: "Yi Ming, who do you think is the biggest competitor of Friends Network?"
"Well……"
Zhang Yiming is a little embarrassed. This question is not easy to answer. "Friends.com is an SNS website, which is different from a blog. Other SNS websites are still doing campus promotion, but we have completed the campus accumulation through the platform of the school network."
, can go into the society. From this perspective, we currently have no particularly obvious competitors."
"No, there is!"
"who?"
"You need to take a longer view. It is true that Friends.net is an SNS website, but in the final analysis, it is social networking. The foundation of Penguin is also social networking. Penguin has a characteristic, that is, when it sees other people's good ideas, it will rely on QQ
Strong traffic drives attributes to imitate.”
Zhang Yiming exclaimed: "You mean they will copy Friends.com?"
"This is for sure! As long as Friends.com is built and the market reacts, they will definitely imitate it." Zhou Buqi said firmly.
Zhang Yiming understood now, took a deep breath, and said in a deep voice: "So, the biggest competitor of Friends.com... is actually not the same kind of social networking site, but the monster called QQ lurking under the lake."
Zhou Buqi sneered and looked at him intently, "So do you think we can still cooperate with QQ? Taking a step back, even if they agree to cooperate, it will give them an opportunity to learn in depth and master our business model.
, that’s feeding a tiger into danger. From the first day we positioned ourselves to engage in social networking, the enemy was definitely destined to be Penguin! In comparison, although Xiaonei.com Group Buying is also an e-commerce company, its competition with Alibaba is still relatively weak.
, can coexist.”
Zhang Yiming said: "Since this is the case, this time Microsoft takes action to form the 'Anti-QQ Alliance', and we must do our best. We have a campus network, and our appeal among college students is pretty good."
Zhou Buqi refused and said: "No, the coach is not good. No matter how hard we try, it won't work. I said, hiding behind the scenes to increase our strength is the main motive behind Friends Network joining the 'Anti-QQ Alliance' this time."
"Can't you coach?" Zhang Yiming was very surprised and felt that what he said was a bit too much. "MSN is currently the largest instant messaging software in the world, with 150 million users worldwide."
Zhou Buqi said loudly: "If it doesn't work, it won't work! The so-called 'Anti-QQ Alliance' will inevitably fall apart within a year or two. By then, Microsoft's entire fundamentals in the domestic market will be shaken."
Within two years, Microsoft China lost momentum.
The search field was far behind Baidu and Google, and the thunderous "Anti-QQ Alliance" also came to a dismal end. MSN stopped growing new users and could only rely on some old users to survive.
Microsoft China President Chen Yongzheng also sadly stepped down due to this.
"If Microsoft can't do it, who can?" Zhang Yiming sighed, a little disappointed, "If Microsoft can't control QQ, then in the social field... QQ won't have any rivals?"
Zhou Buqi pointed to his chest, "If Microsoft can't do it, there's still me! Zhang Yiming, I'll give you two years to use this 'Anti-QQ Alliance' movement organized by Microsoft to maximize the strength of Friends Network.
Two years from now, Microsoft will be defeated. At that time, Friends.com can come out from behind and stand on the big stage of the times."
Zhang Yiming was stunned and speechless.
He understood.
Boss Zhou is asking Friends.com to work silently during the two years of cooperation with Microsoft. When Microsoft is defeated and QQ returns with a big victory, Friends.com will take advantage of the opportunity that arrogant soldiers will lose to come to the forefront.
, gathered the remaining soldiers and blew the horn of counterattack.
Chapter completed!