Chapter 255 The Three-Year Plan of Friends Network(1/2)
Signing a long-term contract means increased risk.
The Internet market is changing rapidly. What is booming today may disappear tomorrow.
The current development momentum of Friends Network is good. Who knows what the trend will be in two or three years?
Zhang Yiming doesn't know.
But Zhou Buqi knew.
"Don't worry, you can sign a five-year contract with Baidu."
Zhou Buqi is very proud.
This is the advantage of the times. Don’t take advantage of it.
"In addition, Google's bidding ranking should also be put into operation. Friends.com has at least 20 million in promotion fees every year. You can arrange it accordingly."
"My application report is 10 million, right?"
"Hurry up and spend money to build up the market. You have also seen the momentum of Penguin. Microsoft will not last long. We must quickly open up the social field."
Zhang Yiming pondered for a moment and said: "If that's the case, I think we can go to Sina to cooperate. Well, what I mean is to deepen the cooperation."
Now, Friends.com and Sina have a cooperative relationship.
You can quickly log in to Friends.com through Sina mailbox.
Zhou Buqi asked him, "How to deepen it?"
Zhang Yiming said: "In the first half of the year, the equity war between Sina and Shanda led to a financial mess. They enriched their capital and starved themselves. During this time, Sina was looking for partners everywhere. Uh... I think Sina's blog is good.
It hasn’t been launched for long, but its momentum has already surpassed Blog China.”
Zhou Buqi said in surprise: "Sina Blog will cooperate with Friends.com? It's all social networking. Is this considered a competitor?"
Zhang Yiming smiled and said: "In fact, they took the initiative to come to the door, and Mr. Cao personally called me."
"Why?"
"QQ is so powerful. It gave Microsoft a powerful blow in just one move. Sina is also scared and is taking precautions. The QQ space is already online, and it is just like a blog."
"Oh, you mean Sina Blog wants to cooperate with Friends.com to compete with QQ Space?"
"right."
Zhou Buqi was silent.
It doesn't feel very reliable.
Friends.com is a product that he created from scratch, and foresight at this time is of no use. If you want to build this website, you need more business thinking.
"Friends.com also has a personal diary, which is actually equivalent to a blog." Zhou Buqi said hesitantly.
Zhang Yiming smiled and said: "This is not a contradiction. Friends Network is a social network with acquaintances, and personal blogs can only be seen by friends. Sina Blog is different. It is a public social network, and everyone can access and see blog posts. It is complementary."
Zhou Buqi thought for a moment, shook his head and said, "No, we can't cooperate!"
"ah?"
Zhang Yiming was deeply surprised. Sina is currently the largest portal website in China.
Once the two parties cooperate, Sina's traffic will greatly promote the development of Friends Network.
Zhou Buqi said: "This is not in line with the strategy!"
In his personal conception, Friends Network is actually a web version of a circle of friends with more rich functions, a social network with acquaintances. But he has never given up on public social networking, that is Twitter! It is a meager amount!
Both of these domain names are in his hands.
If Friends.com cooperates with Sina Blog, wouldn't it be promoting the development of Sina Blog? Helping Sina Blog users develop usage habits? This is laying the foundation for Sina Weibo in the future and supporting competitors.
Zhang Yiming didn't know his entire industrial ecological chain, so he was a little confused.
Zhou Buqi said in a deep voice: "Friends.com must handle its own blog content for the public! We cannot leave this business to Sina."
"Shall we also start a blog?"
Zhang Yiming was stunned.
What is this?
Zhou Buqi said: "Friends.com's six-month plan is to sign extensive cooperative relationships with major platforms. The main thing is that we spend money to buy their traffic portals. The one-year plan is to launch casual social web games.
Improve stickiness and increase online time. The three-year plan is to launch our own blog."
“Really start a blog?”
Zhang Yiming couldn't believe it and couldn't figure out his way.
Blogs are a big trend right now, and they are even more popular than social networking on campus. If you don’t start a blog now, if you wait a year or two before starting one, the market will be taken over. Wouldn’t it mean that the day lily has become cold?
Zhou Buqi smiled and said: "Ours is not called a blog, it is called a public account."
"Public account..."
Zhang Yiming tasted this word and didn't think it was very high-end. It was just a different way of saying it on the blog.
Zhou Buqi said: "Now is the era of streaming media. Do you know there is a Youtube in the United States?"
“It’s not Youtube, it’s theYoutube.”
"Ahem..."
Zhou Buqi almost burst out laughing.
Yes, he has the domain name.
, the other party has been trying hard to communicate with Zhou Buqi via email and wants to buy the domain name. However, he suddenly opened his mouth and directly raised the price of 5 million US dollars.
It was just a start-up company and had never received financing. How could it have the money to pay such a huge sum of money?
Several negotiations ended in failure.
Zhou Buqi waved his hand and said: "The future is the era of streaming media. Music, videos, including live events, hot news, etc., will be actively delivered to users in the form of streaming push."
"Streaming push..."
Zhang Yiming tasted this word carefully and felt that it was very skillful.
Zhou Buqi said: "The so-called streaming push is also divided into levels. The first level is video websites like Youtube and Netflix. Do you know Netflix? It is Netflix. I wonder if you can pay attention to their model. In addition to Netflix
In addition to the DVD rental business, it has newly launched an online video viewing business. This is where the user selects the movie they want to watch, and Netflix sends the movie video link to the user's mailbox, which is called streaming push."
"Um."
Zhang Yiming nodded gently and listened patiently.
I was very surprised.
This Boss Zhou, how does he know so much? He is obviously not a computer major? And he doesn't go to class every day. Where does he get all his theoretical knowledge?
Zhou Buqi continued: "The articles on Sina Blog are not even considered a basic level of streaming media. They put the articles there, and then users choose to read them themselves. The public account we want to create is different.
A deep streaming service."
"How to understand?"
"Users can subscribe to public accounts, and after the content of the public account is updated, it will be actively pushed to users without users having to search for it. This is elementary streaming media."
You can also follow big V on Sina blog.
However, Sina Blog currently does not have a push service. Users need to enter the blog space of the big V they follow to read it themselves, which is quite cumbersome to operate.
Zhang Yiming frowned: "These are just some innovative small changes in operating procedures and cannot be regarded as core competitiveness."
Zhou Buqi smiled and said: "Of course, that's why we need to develop in-depth streaming media services. This is not an innovation at the service level, but an innovation at the basic level of the industry."
Zhang Yiming understood immediately, his eyes lit up, "You mean algorithm?"
Zhou Buqi said calmly, "Yes, algorithm!"
He felt a little guilty.
Because this set of business concepts was promoted by Zhang Yiming in his previous life, it has become famous all over the world, not to mention domestically.
From Toutiao, to Douyin, to Xigua Video... these streaming media platforms all rely on complex internal algorithms to achieve a unique experience at the application layer.
These platforms do not allow users to find content, but rather the platforms make unified judgments and analyzes based on the user's habits, gender, hobbies, education, majors, pursuits, opinions, fields and many other aspects.
This way we can infer the content that users like most and recommend it.
When users use it, they will be surprised to find that they no longer need to search hard for the content they want to see like other platforms, because the platform has already helped select it.
This set of algorithms is the core and most valuable part.
The reason why the US imperialists risked the world's disapproval to attack ByteDance is that the biggest target is the algorithm. my country has relevant laws that prohibit the export of this algorithm.
ByteDance is caught between two big countries. It cannot sell if it wants to, and it will be blocked if it doesn’t. The situation is extremely difficult.
Essentially, this is the same as Huawei.
Both companies have mastered certain innovative technologies at the basic level of the industry.
This is the private territory of Europe, America and Japan.
To be continued...