Chapter 453(1/2)
Liu Qing was shocked.
She has never seen such a scene.
Half an hour after the mobile group buying started, the number of orders already exceeded 10,000!
The transaction volume was 7.5 million yuan!
How can anyone do business like this? It’s just like a supply fair.
Isn’t it said that e-commerce has just started?
Isn’t it said that college students are thrifty and thrifty, and they save when they can?
Sitting in Shi Jinglin's office, Liu Qing looked at the backend data of group purchases on the school network. She was dumbfounded and speechless. She felt that it was beyond the scope of her cognition.
Shi Jinglin glanced at her and said calmly: "College students nowadays are rich, which is different from when you were in college. When Zhou Buqi first started his business two years ago, IC cards and IP cards were still popular. He
I made my first pot of gold by selling cards. But times have changed. Nowadays, almost all college students have a mobile phone, which is not expensive."
Liu Qing couldn't hide her shock, "Didn't you just do three waves of group buying of cosmetics this month?"
"right."
"Sales exceeded 200 million?"
"right."
"hiss!"
Liu Qing took a deep breath and felt that there was something wrong with the model of Xiaonei.com, "This is draining the little money they have. This is fishing for nothing!"
Shi Jinglin's expression was indifferent and she said disapprovingly, "You have made your statement completely."
"Isn't it?"
"Of course not. Group buying on the campus network is a benefit for college students. Not only is it not fishing all the water, but... it is better to teach people how to fish than to teach them how to fish."
"Um?"
Liu Qing was slightly startled, unable to react.
Shi Jinglin walked over, manipulated it with the mouse, and arranged the individual order quantities, "Did you see it?"
Liu Qing opened her eyes wide and was in disbelief, "1,000 mobile phones? Who is this? Li Liang from Liucheng Normal University, he bought 1,000 mobile phones? What is he going to do?"
It's not just him.
After sorting, there are more large-scale orders below.
A male classmate from Nanjing University placed an order for 500 pieces; a female classmate from Portland University placed an order for 450 pieces; a male classmate from Yucheng University of Traditional Chinese Medicine placed an order for 380 pieces...
Liu Qing was stunned and lost her mind.
Looking at these exaggerated order figures, my chest feels hot and my back feels chilly.
She got it!
Ordering so many mobile phones at one time is definitely not helping the students. There is only one result... purchasing on behalf of others.
It’s better to teach someone to fish than to teach someone to fish... Hiss!
It turns out that this is the school network!
At this moment, Liu Qing finally realized the special significance of the campus network to domestic college students.
Shi Jinglin was very satisfied with the change in her expression and said with a smile: "The campus online group purchase is a welfare for all students. The reason why it is a welfare is because here, college students can buy goods at very low prices."
Whether you use it or buy it for others, it is very cost-effective. There are 20 million college students in the country. The real spending power is probably only about 2 million. They may not all participate in group purchases on the campus network. Of course, you cannot keep buying on them.
Gather the wool.”
Liu Qing was quite moved, "Have you always done this?"
Shi Jinglin snorted, "Of course not. It was a strategy I started after I took over the group buying business. Zhou Buqi doesn't know what he is busy with every day, so he doesn't pay attention to this kind of thing."
Liu Qing was a little in awe and admired this young and beautiful sister, "Can you tell me more about it?"
If it were another bad man, Shi Jinglin might have slapped him with her wave of hands.
However, when facing beautiful women, she was particularly patient and said calmly: "The spending power of college students is limited. Compared with a large country with a population of 1.4 billion, college students are also a niche group. However, college students are special.
Special because they are young and knowledgeable
, educated, hard-working, pursuing, ambitious, and courageous. Even if they can’t be like Zhou Buqi, Liu Qiangdong, and Li Guoqing, they have accumulated a rich family fortune during college, but most people can make money as long as they are willing to do it.
Some tuition fees and living expenses are no problem after all.”
"So you mobilized college students to help you sell goods?"
"What's the word?"
Shi Jinglin was a little dissatisfied.
What she did was a good person and good deeds.
"College students can order products online on campus and then sell them offline off campus, which has at least three benefits! First, making money allows them to experience the taste of making money for the first time; second, exercising the process of selling off campus.
It is the best social practice, which is much better than imagining society in an ivory tower; thirdly, they hone their own will and quality and gain experience, which is beneficial to their lives."
"Yes, it is better to teach people to fish than to teach them to fish!"
Liu Qing was filled with emotion.
I never expected that a group buying e-commerce company could play so many tricks. It is not just about selling goods at low prices to serve college students, but also providing a platform for college students to showcase their abilities, make money, exercise, and practice in society.
Chance.
This is much more meaningful than working part-time at McDonald's or cleaning tables in the administration building.
Shi Jinglin said: "When we first started doing mobile phone group buying last year, college students mostly bought for relatives and friends. Slowly, the scope became wider and wider."
"I heard that the sales of mobile phone group purchases in March were not very good?"
"It didn't meet expectations."
"Why? Since there is a derivative purchasing business, why don't college students buy it?"
“The price is high.”
Shi Jinglin was a little helpless, so she explained to her.
The group buying in March was in response to JD.com’s Liu Qiangdong’s call to leave profit margins for the manufacturing industry. The manufacturing industry and distributors grow together, and we must not learn from Gome and Suning’s methods of forcing the manufacturing industry to death.
This is also Liu Qiangdong's eye on the market situation and a way to appease suppliers for JD.com to surpass Gome and Suning.
This will lead to a result.
It’s just that the group purchase price is not much lower than the market price.
If college students place orders on the Xiaonei group buying platform and then resell them... there is really no profit margin. Why don't consumers go to shopping malls to buy mobile phones, but buy them from college students? Of course, college students sell them very cheaply. If
If the profit difference is not big, I will definitely choose a more reliable large shopping mall.
This resulted in the mobile phone group purchase and purchasing business not being able to operate in March. College students could only purchase according to their own needs, and the sales volume would naturally not be too high.
"Then what happened this time?"
"The mobile phone department of Panda Electronics has gone bankrupt, and there is a batch of inventory machines left. Our purchase price is... an average of 425 yuan per unit, right? The market price is nearly 1,000 yuan."
"You sell it for 699 yuan... leaving 300 yuan for college students?"
Liu Qing twitched the corner of her mouth.
Okay!
If you sell a mobile phone, you can make more money online than the college students who work hard to sell it offline.
Shi Jinglin glanced at her and said angrily: "It's us! We are colleagues now! Besides, how complicated is the operation of this e-commerce? We have to rely on JD.com, and we don't make the money alone."
Liu Qing nodded slightly to express her understanding, "You can't have such a good thing happen every time, can you have inventory machines for sale? If you sell new models, won't you still be unable to do the purchasing business?"
"right."
"What should we do?"
"We have to think of new ways, Zhou Buqi has already done it."
"oh?"
"After the May Day holiday, we will launch a wave of MP3 group purchases." After a pause, Shi Jinglin looked somewhat proud, "We produce our own MP3! The configuration beats all MP3 players in the market, and the price is amazing enough.
, can subvert the entire industry.”
"What?"
Liu Qing was shocked.
Selling MP3s?
Produced by yourself?
Liu Qing was in disbelief, "Isn't Ziweixing an Internet company? It also has an electronic processing business? Why didn't I know about it?"
Shi Jinglin smiled and said: "It's an Internet company. Zhou Buqi cooperated with a friend to try out the MP3 first. If it succeeds... the purchasing agency business will really be established!"
To be continued...