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Chapter 476 Content is the cornerstone of search(1/2)

Zhou Buqi felt like an underground party member.

Yesterday, he went to Baidu to have a heart-to-heart talk. Today, he brought his secretary to Google to talk secretly.

He has both sides, and he really has some potential as a villain.

At the decision-making committee meeting at the beginning of this month, the next development direction of Ziweixing was basically determined.

With the launch of the advertising business of Friends Network, the Taobao customer service of Weimi Network has been launched... It can be said that in the fields of Friends Network and Xiaonei Network, minor repairs will be enough.

Everyone can then allocate their energy to focus on the new core business - search.

When working on the Internet, no matter in any field, search is a hurdle that cannot be overcome.

Instead of doing this, it would be better to set up a department specializing in search.

However, the search business is too technical.

The market competition is also too fierce.

According to Zhou Buqi's intention, after Xu Liangjie officially joins the company, he will be asked to take the lead, and then Chief Technology Officer Cheng Binghao will be asked to join forces to form a strong alliance.

Before that, you can first lay the cornerstone of the search business - content.

That is, the public account business under Friends.com and Weizhi.com under Xiaonei.com, which reached a consensus as early as last year.

The official account mainly promotes mass, entertainment, and popular content; Weizhi.com mainly promotes elite, professional, and in-depth content.

"The greatest significance of search is to search for content." On the way to Yingu Building, Zhou Buqi explained Ziweixing's strategic thinking to Ning Yaxian in the car.

“Isn’t there enough content on the web?”

"not enough."

"Moreover, there are also conflicts of interest in content provision. Sohu and NetEase both have the search content that users need, so who is ranked first and who is ranked last?"

Ning Yaxian thought thoughtfully, "Pricing ranking?"

Zhou Buqi nodded, "The higher the ranking, the higher the probability of traffic diversion. The content platform can use the traffic of the search platform to earn advertising fees. Of course, this refers specifically to Baidu."

“Google is different?”

"Well, Google is a weighted bidding ranking. Price will play a role, but it is not the first place. Originality and content fit will have a large weight ratio. If Sohu and NetEase have the same content, whose content

Whoever publishes early will be in front."

"So Google has been losing money since it came to China."

"This is complicated." Zhou Buqi shook his head, then tilted his head and looked her up and down, a little funny: "When did you change your clothes?"

"Just now."

Ning Yaxian paid special attention to her appearance. Because this trip to Google was a private meeting, it was inappropriate for her to wear a uniform, so she put on an elegant dress, with her long hair draped over her shoulders like a waterfall.

Before, it was not very conspicuous when I wore a buttoned shirt, but now I wear a skirt, which is less restrictive, and the exaggerated waves on my chest are revealed.

Zhou Buqi couldn't help but take a few more glances, "Did you change it at the company?"

"Well, in the bathroom."

"Let Wang Haiyang arrange it later and free up a dressing room."

"Boss, what are you looking at?"

Ning Yaxian's answer was different from the question, and her eyes were filled with a strange charm.

"Ah?" Zhou Buqi was stunned for a moment, then quickly looked away, "No, I think your dress is quite pretty."

Ning Yaxian lowered her head and said calmly: "My breasts are too big and stretched too tight. Wouldn't it be impolite?"

"No, it's pretty good. Uh... I didn't pay much attention to it, so it should be fine."

Zhou Buqi sweated profusely and felt that she was a bit aggressive. He sat upright and did not dare to provoke her.

I went to Google and met Zhou Shaoning.

Ho!

It seems like a different person.

My mental state is not very good. It should be because I am too tired from work and under too much pressure.

The reason is also very clear.

Google China has been losing money, and more importantly, its market share has been declining.

It just entered the country last year and its market share is about 33%.

Now, it has been reduced to 25%.

Google is conquering the global market. Wherever it goes, it is invincible. Only in mainland China, there is a sign of failure.

Competitor Baidu is singing all the way.

Therefore, Zhou Shaoning wrote a long report to Google headquarters, comprehensively introducing the special domestic conditions and applying to allow Google China's localized model to operate in accordance with the mainland's special environment.

"Because of regulation?"

"Part of it, it's mainly the operating model."

Zhou Shaoning sighed, with complaints and dissatisfaction written all over his face.

Zhou Buqi said: "Baidu is using its monopoly position to block and isolate competitors, and mainly promotes its Baidu Tieba and content that Baidu knows."

Zhou Shaoning said in embarrassment: "Yeah, who among the domestic Internet companies doesn't do this? Americans are the boss, they just don't agree. If you search on Google, there are a lot of content that Baidu Tieba and Baidu know. This is not cultivating competition.

Is it a rival? Is it okay to use Google to search for Baidu’s stuff and others just use Baidu to search?”

"What's the reason?"

"According to Americans, corporate values ​​are higher than corporate image and higher than corporate products. They are afraid that doing this in China will damage Google's brand."

"Are you also afraid of being accused?"

"hehe!"

Zhou Shaoning sneered a few times.

Baidu can play monopoly, because to sue Baidu, you have to go to the court in Yanjing. It is useless to sue in the United States. Baidu has no business in the United States. But suing Google is different. You can sue domestically or you can

Go to California to sue. If a fight breaks out, your skin will peel off even if you die.

Why can't MSN beat QQ?

Isn't it because Microsoft doesn't dare to take advantage of its monopoly position? It directly uses the absolute market position of the window operating system to block domestic application software such as QQ and WPS, so that those competitors' products can only be installed and used under Linux systems. Who can survive?

?

International giants dare not play monopoly in the country, but new domestic forces are using monopoly methods to continuously expand market share and suppress dissidents. This battle is impossible to fight and there is no fairness at all.

Zhou Buqi secretly snickered, it was only right that Google did not dare to play a monopoly operation, otherwise there would be no room for it to operate? Before its own search engine was launched, it had to hold on to Google's thighs and borrow Google's traffic.

He looked thoughtful and said: "So, Baidu can do Tieba and Q&A, but Google can't reach out in the content field?"

"Yes." Zhou Shaoning sighed, feeling very helpless, "The requirement for self-censorship originally meant that a large part of the content would be blocked... You know about censorship, right? Website A published an article B that was not in compliance with regulations. This is certainly true.

It needs to be censored. However, with this case record, website A has published a piece of compliant content C, and it needs to be quarantined."

"The impact is quite large."

"Baidu is good. It's not afraid of censorship. It can produce its own content and be self-sufficient. What about Google? It has the most powerful search technology, and the content it searches for is either nook or corner, or Baidu's content."

Zhou Buqi's heart moved and he asked tentatively: "What if your proposal doesn't pass?"

Zhou Shaoning was silent for a long time, narrowed his eyes and said: "If Google China cannot operate locally, it will be a dead end, and I will not be the sinner."

The meaning is obvious.

If he doesn't pass, he will resign!

Zhou Buqi said with a smile: "No, I'm here just to provide help in times of need."

"oh?"

Zhou Shaoning's eyes lit up.

Zhou Buqi smiled and said, "Google doesn't let you create content, so I'll do it for you."

“You want to make content?”

"Yes, it's a question-and-answer website called Weizhiwang. If everything goes well, it will be launched at the end of this month or early next month."

"Q&A..."

Zhou Shaoning frowned, feeling low.

This is a bit following the trend.

There are many question and answer platforms on the market, the most famous ones are Baidu Zhizhiren and Aiwen Zhiren.

However, all Q&A platforms have been blocked by Baidu.

So Baidu knows that even though it started very late, it can rely on its powerful search engine advantages to catch up and become the most popular Q&A platform at the moment.

The content is also the richest.
To be continued...
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