Zhou Buqi has been paying attention to the sp wireless business for more than a year.

I've always been rather confused.

Today's web pages are all designed for the PC side. When opening the web page through the mobile phone, the layout will be messed up. The UC browser has spotted this direction and developed a set of algorithms that can intelligently convert the web page graphics on the PC side into

Pages that can adapt to mobile phone screens.

Now, uc browser has more than 5 million installations, which means that mobile phone users can use uc browser to log in to websites, read news, download ringtones, play mini games, etc. by consuming traffic.

Only the exchange volume fee is required, no service fee is required.

Because these services are free on the PC side, they just change the platform from computer to mobile phone.

However, this kind of operation is too complicated for most people. You need to have a UC browser, then use a search engine to find the content, and filter... It is a bit complicated for some novice users.

Precisely in this era, the vast majority of users are novices.

For example, if you want to read Sohu News on your mobile phone, you will not search manually. Instead, you will have to spend the SP service fee to subscribe to news content on a monthly basis.

If it were in the past, this would be okay, because the monthly subscription content does not count the traffic, which means there is no traffic fee.

But now is the cold winter period. In order to increase the revenue of this business, China Mobile has changed its strategy. For monthly subscription and on-demand content, not only do you have to pay service fees, but you also have to spend traffic fees.

This undoubtedly greatly increases the Internet costs for mobile phone users.

If it is an extremely traffic-intensive activity like downloading music, the traffic fee obtained by China Mobile can be divided with the SP manufacturer. If it is text content, the traffic consumption is less, and more is the share of the subscription. Or it can be directly converted into text messages.

, divided into SMS service fees.

To sum up, this process is that the partner company hands over the content to China Mobile, and then China Mobile transfers it to the mobile phone users. Then the mobile phone users hand over the money to China Mobile, and China Mobile distributes the income to the partners in proportion.

Enterprises cannot directly meet users face-to-face, so they need Monternet as an intermediary.

The service must be extremely poor.

When smart phones become popular, major companies can launch their own apps and serve users directly face-to-face. That will be the real mobile era.

Of course, it is impossible to completely bypass middlemen. If you bypass operators, how can you bypass mobile phone manufacturers? How can you bypass operating system platforms? An Apple store can make businesses fascinated.

In comparison, Apple’s tax is only 30%, and Android phone manufacturers charge 50% game tax, which is considered low.

The cooperation with Monternet is a 70-70 split.

The mobile side gets seven, and the content side gets three.

What's more, it's 82.

This year, because the SP business has entered a cold winter, China Mobile's strategy has also begun to change, expressing its willingness to share more profits with merchants, such as 64% off. For some particularly good companies that create particularly high value, it can be 50% off on 50% off.

.

From this perspective, now is indeed the best time to enter the SP business.

The icing on the cake is worse than providing help when it is timely!

Life is not easy for China Mobile, and the bosses are taking the initiative to solicit customers. Cooperating with them can be regarded as a good relationship, which will facilitate cooperation in other aspects in the future.

Zhou Buqi went downstairs in person to see Mr. Xie off.

He said that this is an important topic and it is not easy to focus on it. He will discuss it with his colleagues later.

Then, he planned to go to the top floor to talk to Zhang Chaoyang about the SP business.

I made a phone call first to communicate. Unexpectedly, he was not in the company.

"I'm not in the capital."

"Going on a business trip?"

"Why are you on a business trip? I just fell out of love and am in a bad mood. I plan to go out for a walk to relax."

After Zhou Buqi heard this, he almost fainted.

I think you are really good at pretending. Is that what you call love with Gao Yuanyuan? Are you fooling me?

But he didn't want to care about these nonsense things. As he walked up the stairs, he smiled and asked: "Where are you going to be cool?"

"Arctic."

"What?"

"Go to the North Pole!"

"Holy shit!"

Zhou Buqi was stunned and just wanted to say one thing - Lao Zhang, you are so coquettish!

At the same time, I also have some ridiculous feelings in my heart.

Lao Zhang, Sogou and Weidian are fighting now!

At such a critical moment, why don't you take charge in the company and go to the North Pole to see the bears? Aren't you afraid of bringing the bears into a den?

Zhang Chaoyang seemed to be exercising for the Arctic expedition. He was panting and said, "If anything happens, please tell me quickly. I'm busy."

Zhou Buqi said: "I just want to ask, what do you think of the wireless business?"

"Very good!"

"Good?"

"Well, in the second quarter, Sohu's wireless revenue was more than 8 million US dollars, an increase of more than 30% compared to last year."

Zhou Buqi's steps slowed down slightly.

Coincidentally, Ning Yaxian, the secretary who was following him, bumped into his butt with her pretty face.

Zhou Buqi turned back and glared at her, but still said calmly: "Isn't it the cold winter period for the SP business? Why has it grown so much?"

Zhang Chaoyang said with a smile: "It's winter, but my brother wears more clothes and is in great shape. He's not afraid of going to the North Pole, so why should he be afraid of the cold winter?"

"I don't have time to talk nonsense with you!"

"Hey! Xiao Zhou, you have to understand the reality. The sales of mobile phones are getting higher and higher, and there will be more and more users surfing the Internet on mobile phones. There are 120 million Internet users in the country, but there are 100 million Internet users on mobile phones. Don't you think it's scary?"

Zhou Buqi laughed angrily, "100 million? At least 80 million are passively surfing the Internet without knowing it? I think the country is too wise to rectify SP chaos."

Zhang Chaoyang seemed to have rested, and the noise next to him was less. He smiled and said: "Xiao Zhou, you lack understanding of SP business. Do you know about ringtones and MMS? These are SP businesses. If the user uses these functions, even if the mobile phone

Internet users.”

It turns out to be a problem with statistical rules.

Zhou Buqi breathed a sigh of relief, but was still secretly surprised.

Sohu's wireless revenue in one quarter was US$8 million, and after one year... it would exceed US$32 million, equivalent to 250 million Chinese dollars.

Even if there are 100 million users, each person still contributes two and a half yuan.

As for Sohu's wireless value-added business, it barely ranks among the top five in the country, and there is still a long way to go with giants like Tom, Penguin, and Sina.

China Mobile is really great.

The level of wool harvesting is really high.

Zhang Chaoyang continued: "The wireless business is definitely a general direction. Don't be afraid of the cold winter. Winter is coming, which means spring is not far away. After surviving this period, the SP market has developed healthily. I estimate that by next year, mobile Internet users will

There will be more Internet users than on PC."

Zhou Buqi thinks his statistical method is too nonsense. Ring tones and multimedia messages are nothing like mobile Internet access. The number of users who can actually use mobile phones to access the Internet is at most 20 to 30 million.

"The wireless revenue in the second quarter is really 8 million US dollars? Lao Zhang, are you kidding me?"

"Of course it's not a joke. Our financial reports have been made public. Didn't you read them?"

"How did you do it? Just rely on Sohu News?"

"This isn't the World Cup, it's a hot topic. Besides that, it's music and games. Next we will try to connect the video content to Montnets' video base."

Zhang Chaoyang is really a good person and doesn't hide anything.

Competition is competition, but as friends, they are really loyal. They don't care much about many things in business and live as they please, which is a bit of a Taoist temperament.

Zhou Buqi felt a little sorry and coughed lightly, "By the way, let me tell you something, Xu Liangjie has fallen in love with Gong Yu."

"Um?"

"In the past half month, they have met quite a lot, and they have the same ideas. I heard that Gong Yu was previously in charge of the World Cup business. Now that the World Cup is over, he seems to want to change jobs?"

Zhang Chaoyang was furious, "Xiao Zhou, don't mess around!"

"What's wrong?" Zhou Buqi pretended to be confused.

Zhang Chaoyang said angrily: "You're not poaching people on purpose, and you're here to work against me, right?"

Of course Zhou Buqi refused to admit it, "Old Zhang, how long have we known each other for how long? Don't you still understand my character? If I really want to recruit people, can I tell you in advance? It's Xu Liangjie who wants to recruit people, but I can't stop him.

I asked him and asked him what he wanted first."

Zhang Chaoyang said in a deep voice: "Gong Yu, you can't move. The World Cup is over, but the Olympics are coming soon. Sohu spent a lot of money to get the Internet copyright. This is Sohu's most important business at the moment, don't give it to me.

Adding chaos."

Zhou Buqi said: "Of course there is no problem here, but what about Gong Yu? I heard that he is not very satisfied with his current working status."
To be continued...