Winning Sogou will be an extremely important addition to Ziweixing’s strategic territory.

If we were to do it ourselves, we would have to wait at least 16-20 months to bring Micropoint Search to the market. By that time, the domestic search landscape had been finalized, and all kinds of messy search engines had either closed down or been abolished.

Even Google can hardly continue to operate. It is constantly affected by relevant departments and policies, and server problems often occur.

Baidu is already the dominant company and has basically formed a monopoly.

Then it's too late.

But with the addition of Sogou, the search landscape has changed.

Sogou's second-generation search engine has just been launched. Its search technology is still far behind Google and Baidu, but it is already better than ordinary domestic search engines.

It doesn’t count as breaking the “Micro Point” sign.

At that time, the second generation of Sogou will be launched directly under the banner of "micro-point search" and become a new search force.

This step is very important.

It also plays a vital role in the strategic framework of Ziweixing. Spending 100 million US dollars to acquire it is definitely too high. But this is a service strategy, and no matter how much money you spend, it is worth it.

After Zhang Chaoyang left, Zhou Buqi immediately convened a decision-making committee to report the news.

Xu Liangjie was also specially invited.

"$100 million? Sogou?"

When Wang Haoyang heard the news, he almost vomited three liters of blood, his face was like gold paper, and he seemed to have lost half his life.

The available funds on Ziweixing's books are only 160 million, and it is the wealth that Shi Jinglin managed to accumulate through group buying. For a little broken dog, do you have to spend 100 million U.S. dollars? Nearly 800 million U.S. dollars?

Wang Haoyang has only one feeling, Boss Zhou, please kill me!

Zhou Buqi immediately explained to him and said with a smile: "The acquisition of Sogou will not cost a penny on the books. I will go to the United States immediately to solve the funding problem."

Wang Haoyang was surprised: "Financing?"

Zhou Buqi talked about Google’s acquisition of YouTube again.

Naturally, morale is boosted.

Wang Haoyang was still heartbroken and said that he would organize a negotiation team and go upstairs to talk to Zhang Chaoyang. The price of US$100 million was too inappropriate.

He also warned Zhou Buqi that you were young and energetic, so from now on you should only talk about business and not money.

How can the big boss personally go into battle?

Let the people below talk first, and then the big boss will step in to make the final decision. Professional things should be done by professional people.

Zhou Buqi said he would accept it with an open mind and would remember to not be reckless in the future.

Once Wang Haoyang is settled, let's get down to business.

Search business officially launched!

Zhou Buqi decided to establish a fifth business group, the search business group, after the micro-point business group, social business group, on-campus business group and SP business group.

After the acquisition is completed, Wang Xiaochuan will be appointed as the vice president of Ziweixing and concurrently as the president of the search business group.

Then, a search decision-making group was established. The group leader was personally led by Zhou Buqi. The deputy group leaders were Xu Liangjie, Cheng Binghao and Wang Xiaochuan. The group members were Guo Pengfei, Ji Zian, Zhang Yiming, Fei Minke, Gan Yang, Luo Ji and others.

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The reason for setting up a search decision-making group in addition to the search business group is to show that Ziweixing attaches great importance to the search business, and to balance workplace politics.

Whether he is telling stories from Ning Yaxian or learning from many industry leaders, Zhou Buqi is extremely sensitive to workplace politics.

If it is not handled well, it will cause huge harm to the company.

At Ziweixing, Senior Vice President Xu Liangjie is a veteran of search. He developed the world’s first-generation search engine in the 1990s. Chief Technology Officer Cheng Binghao has a well-established background. All search-related businesses under Sina have

He made it, including Aiwen Search.

Judging from their positions, Xu Liangjie and Cheng Binghao are both Wang Xiaochuan's superiors. Judging from their age and industry experience, they are both seniors.

He even holds more shares.

After the acquisition of Sogou is completed and Wang Xiaochuan becomes the president of the search business group, will his power be interfered with? Will his decision-making be checked and balanced?

Once a disagreement occurs, who takes the lead?

These are all potential crises.

However, Xu Liangjie and Cheng Binghao cannot be excluded from the search business. With two technology giants in charge, it would be a waste of resources not to make good use of them. Moreover, Sogou in the previous life was also very average, at least not better than Baidu.

If individual strength is not enough, we must rely on the collective.

This search affairs decision-making group is to be headed by Zhou Buqi. Xu Liangjie and Cheng Binghao can pay attention to the search business, but they cannot intervene directly, nor can they give direct orders to Wang Xiaochuan. They need to report within the affairs group, and Zhou Buqi makes the decision.

If there are differences of thought, it will be decided by Zhou Buqi.

Through this decision-making group, Wang Xiaochuan was relieved from the interference of workplace politics, and a supervision group centered on Zhou Buqi was formed to guide Wang Xiaochuan's work.

As for the committee members... Wang Xiaochuan came by air. He has no qualifications and no faction. He is a complete newcomer. It is difficult to establish his authority in a short period of time.

However, searching requires the cooperation of other business departments. If Wang Xiaochuan is asked to communicate, he may not be able to do it. We can do some coordination work through this business group.

In short, Ziweixing will devote the greatest resources and the best team to develop the search business!

The specific major policies were personally deployed by Zhou Buqi.

Fortunately, he has made extraordinary achievements many times, and everyone has some blind worship and belief in him. Otherwise, if this layman blindly directs in such a high-end technical field, people may be distracted from the beginning.

Zhou Buqi is confident about this.

Recently, he has had in-depth communications with many people about the search business, and coupled with some advantages of foresight, he has made the most appropriate and complete deployment.

In terms of strategy, ten-level rocket!

In the previous life, Sogou's success relied on three-stage rockets, which achieved certain results and became the second largest search platform in China after Baidu.

In this life, Zhou Buqi plays bigger and has more resources to call upon.

WeiDian Security Guard, WeiDian Antivirus, WeiDian Input Method, WeiDian Notes, WeiDian Compression, WeiDian Music, WeiDian Browser... so many basic software that face users directly are enough to make the brand effect of "WeDian" even more

Stronger, the attraction generated is greater.

Sogou search has been completed, and there is no reason for micro-point search to fail.

In terms of execution, focus on content!

Baidu's market share is higher than Google's, and the most fundamental point is that it relies on the content of the platform itself.

Nowadays, Chinese people mainly use search engines to do three things -

First, simple search.

For example, where is the capital of Jibei Province? When is Andy Lau’s birthday? How to make egg fried rice?

Baidu relies on Baidu Knows, Baidu Tieba and Baidu Encyclopedia to achieve a better user experience than Google by relying on self-produced content.

In the first round, Baidu VS Google, Baidu won.

Second, search for pictures of beautiful women.

In this regard, Baidu and Google are similar. Even Google goes a step further. It can often search for indecent pictures that violate laws and regulations, and is warned by the authorities. However, Baidu can circumvent the censorship mechanism. The content of Baidu pictures is relatively healthy, but it can search

The more non-compliant sites you visit, the more attractive they will be.

In the second round, Baidu VS Google, Baidu wins.

Third, search for free music.

This is blatant infringement. Google is relatively restrained, especially foreign music, which is very restricted. In July this year, Baidu acquired Qianqianjingting and integrated it into Baidu MP3, completing the transition from platform content to self-produced content.

, covering all free music in the world.

In the third round, Baidu VS Google, Baidu wins!

Zhou Buqi has talked with Zhou Shaoning many times and he knows Google’s difficulties.

It is a large international company, and its behavior in China will not only affect the domestic market, but also directly affect its overseas image. For example, for pirated music, Sony, Warner, and Universal, the three major music giants, cannot sue Baidu, but they can sue Google.

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However, Weidian has no such worries.

Weidian Search has no international ambitions. It is enough to gain a firm foothold in the local market. If it goes to overseas markets, it will be easily killed by Google.

Therefore, Baidu can do what Baidu can do, and Microdot can do it as well. Especially in order to provide users with a better image search experience, Sogou spent a high price to acquire Graphic World Company last year and launched a map search function, leading the industry.

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Searching for free music can be done by Baidu, and Weidian can also do it.

Not a big problem.

The most important thing is to look at content search.

After a simple search, Weidian will do its own Weidian Q&A and Weidian Encyclopedia. Later, depending on the situation, we will demonstrate in detail whether we can make a Weidian Post Bar.

However, Weidian cannot be satisfied with simple searches, it must have a longer-term vision and higher pursuits.

Google won't survive in China for long.
To be continued...