In his previous life, Cheng Binghao's Kaixin.com was once popular all over the country and achieved great success, but it soon fell into decline.

Later, I summarized the reasons for the failure of Kaixin.com, and one of the most important points was that it did not launch a social software belonging to Kaixin.com at the peak of popularity.

Social web games such as "Grab a Parking Space" and "Happy Farm" all have strong stage characteristics. They may be popular for two or three years. After this gust of wind, no one will play them.

Lack of continuity.

The continuity comes from social software. For example, Facebook launched its own chat software, which has continued from the PC era to the mobile era.

Although Zhou Buqi didn't know such a summary of failure, he knew one thing very well.

Social software is crucial to the construction of the Internet ecosystem.

The rise of a social product often comes from the popularity of a special period. For example, the success of Momo relied on dating strangers; the success of DingTalk relied on the tutoring of primary and secondary school students during the epidemic.

When the opportunity comes, you can't miss it.

It would be a shame to miss it!

Zhou Buqi has been planning for social chat software for a long time, and is already making mobile phones. In fact, he has prepared for the worst. In the mobile era, through terminal products such as mobile phones, he forcibly bundles his own social software and blocks other people’s

product.

We will not hesitate to sell smartphones with low-price subsidies, but also let Ziweixing have a place in this market!

But if you do this, it will be too expensive.

Tens of billions of dollars in subsidies may be needed.

The best way is, of course, user conversion. Just like WeChat can quickly defeat MiLiao. WeChat is backed by QQ and can quickly convert QQ friend relationships into WeChat.

If Ziweixing can create an excellent social product in the PC era, then in the mobile era, coupled with the advantage of being the first to grab the track, defeating Goose Factory and becoming the dominant player in this field, the chance of success will be greatly increased!

Therefore, Zhou Buqi wants to join the instant messaging software market!

Moreover, it can’t be a small fight!

Now that the atmosphere in the conference room has been heightened by Shi Jinglin, it's no longer easy to be reserved.

Zhou Buqi admitted generously, "Indeed, I still have some designs and ideas for chat software. I won't say defeat QQ, but at least let the stagnant market of chat software become active again! There is a competitive market.

, is a healthy market. Only QQ dominates the market, which is not a good thing for the country or the people."

He Yang said: "Search, e-commerce, and social software are the core areas of the three BAT giants. Ziweixing is a rising star, and there is no core business that can compete with it. However, this does not mean that Ziweixing is worse than those three. Search business

, Baidu is the boss, but Alibaba has Yahoo, Penguin has Sou

Search, Ziweixing and Weidian are all competing for this market. In the e-commerce business, Alibaba is the boss, but Penguin has Paipai, Baidu is secretly planning the e-commerce department, and Ziweixing also has on-campus group buying. Everyone is grabbing the market.

Only in the social software market, QQ is invincible, and neither Baidu nor Alibaba dare to challenge it."

That's really what happened.

At present, the four major Internet giants in domestic Bate have overlapping and competing businesses with each other, especially search and e-commerce, and the competition is very fierce.

But in the social software market, everyone seems to have unanimously chosen to retreat.

Alibaba and Penguin are competing for Baidu's territory, and Baidu and Penguin are competing for Ali's territory. Ali and Baidu have never launched an attack on Penguin's base camp.

This is not a healthy market environment!

He Yang heard what Boss Zhou meant. He said these words eloquently, but he was actually offering an assist.

Zhou Buqi took advantage of the situation and expressed his opinion, "It is difficult to shake the dominance of qq with a small fight. If you cannot shake the status of qq, you cannot change the industry structure. We have also seen it in recent years, because of the deformity of this market

, leading to uneven distribution of traffic, how many Internet companies have gone bankrupt because of this? QQ’s traffic is too great, and peers simply cannot resist it.”

Guo Pengfei said: "Yes, Lianzhong was so good at the beginning, and even attracted US$100 million in investment from South Korea. But as soon as the QQ game battle platform came out, Lianzhong was finished in a few years."

Zhou Buqi nodded, "In a big way, this is the responsibility of the family and the country. The social software market is deformed, wrong, and unhealthy. As a giant domestic Internet company, Ziweixing has reasons, responsibilities, and obligations.

Make some changes. If Baidu doesn't make it, Alibaba doesn't make it, and if we don't make it either, it will be the users and the entire Internet industry that will suffer. Only with competition can we have motivation, create better services for consumers, and promote common development in the industry.

progress."

Everyone has become accustomed to Boss Zhou's way of speaking.

Before making a major decision, you must first examine the significance of the decision from a very high perspective, and use big hats such as family and country feelings and national justice to set a tone and theoretical direction.

This is not empty talk, it is very instructive.

Many outstanding talents are not short of money, and the meaning of hard work is to realize personal ideals and life ambitions.

It can also play a certain motivating role for ordinary employees.

This is the embodiment of corporate culture and values.

If we say that we are capitalists and we make social software to make money, it will be too demoralizing. Employees will think that making money is also for capitalists. We are all wage earners, why are we working so hard?

But it's different for someone who has the responsibility of family and country.

It will make everyone feel proud to participate in national construction, and there will be an inner pride. And this inner emotion can be transformed into a driving force, motivating everyone to work hard.

No one is unpatriotic. Only when personal interests and national interests diverge, in order to survive better, they will pay more attention to personal interests.

If personal interests can be tied to national interests, who wouldn’t want to be both famous and profitable?

Internally, it can establish a higher-style corporate culture; externally... it is the most important corporate image.

Ziweixing took a huge risk to build a social software, the purpose is to make the domestic Internet environment healthier, for the domestic Internet industry to flourish and improve competitiveness!

We cannot allow some excellent small companies to lose their market due to some external monopoly factors.

Competition is living water, without competition it is dead water.

Of course, the country hopes that the Internet environment will be full of competitiveness, and the more active the better. But at this stage, it does not dare to regulate it. It not only ignores it, but also adds fuel to the flames and protects some unfair means of Internet companies.

I'm afraid that if the regulations are too strict, these companies will die.

They would rather acquiesce to some unfair market phenomena, but also promote the development of the domestic technology industry. They even do not hesitate to go astray. For example, the three major music groups sued Baidu, Weidian, Sohu, Penguin and other companies for illegal mp3 music piracy. The court held that

Internet companies are platforms rather than producers of pirated content, so they are not illegal.

If Ziweixing can stand from the perspective of the country, balance the current situation of the domestic Internet market with a higher style, and use market-oriented means to restrict the behavior of some countries that are not suitable for excessive intervention, it will solve their huge burden. For example,

Micropoint Security Guards first put forward the slogan of "eliminating rogue software and purifying the Internet environment" and achieved excellent results.

If some companies are killed by means of fair market competition, that is reasonable. If some companies, especially technology companies, are killed by means of administrative restraint, regulatory authorities will bear huge responsibilities.

Developing the science and technology industry is the most important national policy at the moment!

No one can hold us back!

Guo Dandao: "Ziweixing has become a banner of the Internet. We focus on IT high-tech research. We are promoting healthy competition in the Internet industry. We are an enterprise in the capital. We have campus network and micro-point anti-virus. From the overall perspective

, we have reached the commanding heights."

Zhou Buqi said with a smile: "With the commanding heights, you can do things that others can't even think of."

"oh?"

"This is the second point. On a larger scale, it is a moral advantage to make our social software bigger. On a smaller scale, this is also our own risk aversion. If we try too hard, we will definitely fail. Do it

Only when you are big can you have the possibility of success.”

“The product angle?”

"Yes, product. Shi Jinglin just said that I am the best product manager, which is a bit exaggerated. In my opinion, Yiming, Xiaochuan, and Zian all understand products better than me. I just have some interesting ideas

, can be of some help.”

Zhang Yiming's eyes lit up and he couldn't help but ask: "What is it? Some of your creative ideas and ideas about products are often amazing, and they have been repeatedly proven to withstand the test of the market."

Zhou Buqi was patted again and waved his hands repeatedly, "I'm just a little random. Hmm... I have some ideas. Some time ago, China Mobile launched a social product. Have you paid attention to it?"

"Fetion!"

He Yang blurted out.

For this product, he was originally assigned by Boss Zhou to talk to China Mobile and wanted to start some cooperation. Unfortunately, the relationship with China Mobile was too complicated and the water was too deep for Ziweixing to afford it.

Zhou Buqi said: "After Fetion was launched, it received rave reviews! One of its very important functions is that through Fetion on PC, you can send text messages to mobile phone users for free."

Shi Jinglin's heart moved. They had communicated about this last night, so she raised her hand to indicate that she wanted to speak. After getting permission, she coughed slightly and said: "The text message fee is too high, 1 cent per message. And text messages are young people's money."

The main way for people to communicate is through mobile phones, and many people spend tens of dollars every month to send text messages. Fetion relies on its ability to send text messages for free and quickly grabs QQ users in Monternet."

Zhou Buqi narrowed his eyes, "Our social software also allows you to send text messages for free, how about that?"

"Impossible!" Wang Haoyang refused decisively. The SMS service and Fetion service are both mobile, so of course you can send text messages for free. Ziweixing makes a product to compete with Fetion, and also wants to send text messages for free. This is too unrealistic.

.

He Yang sighed and shook his head slightly, "Old Wang, you are wrong. Fetion's SMS service also costs money. It's just that if the user doesn't spend it, Fetion will."

"Um?"
Chapter completed!