Chapter 749 The decision has changed, internal promotion(1/2)
There is a hidden clause in the cooperation between Weidian and Soosou, which is that during the cooperation period, QQ Space can no longer imitate the social games of Friends.com, especially farming games.
This is just an agreement with no legal effect.
However, the competition between Penguin and Ziweixing is at a relatively benign stage. In addition to competition, there is also a certain degree of cooperation.
Besides the law, there is also human relations.
If there is no agreement, people can imitate how they want, and as long as it does not break the law, they can do whatever they want. But if the agreement is made and then the promise is broken, it is a moral breach and the relationship will deteriorate.
Therefore, in the short term, there should be no tendency for the other party to launch the same game.
This gives the friend network an opportunity to develop.
"Happy Farm" is a hit!
The number of players has increased rapidly and has exceeded 20 million!
Affected by this, the number of registered users of Friends.com reached 64 million, and the number of daily active users reached 22 million.
You know, in May, Friends.com only had about 10 million daily active users.
Zhou Buqi obtained the detailed financial report of Friends.com in June.
Very eye-catching!
Information flow advertising revenue, 143 million yuan;
Open platform revenue, 42.7 million yuan;
Taobao preferred commission, 29.58 million yuan;
In addition, there are corporate certification numbers, cooperative promotions, value-added services and other income, which also exceeds 10 million yuan.
Last month, Friends.com’s revenue was 225 million yuan!
Net profit reached 120 million yuan!
Compared with May, it has almost doubled.
Congratulations!
Friends.com has consolidated Ziweixing’s position as the largest business and widened the gap with other departments.
The biggest contributor to such an impressive performance is "Farm".
That's what Internet business does.
The first step is to grab traffic!
If the traffic is high, there will be money.
The second step is to convert traffic into longer usage time.
The more time, the more money.
"Happy Farm" does both of these things.
Zhang Yiming came over to report the matter and said with a smile: "This game is quite interesting. We found that many players surf the Internet in the middle of the night and go to friends' farms to steal. So many people want to prevent being stolen in the middle of the night.
, you have to get up and collect your own fruits.”
Zhou Buqi was not very interested in this. He waved his hand and asked, "How many daily active players are there?"
"About 7.5 million."
"not much."
"Well, it's still growing, with hundreds of thousands of new players joining every day. At this rate, it's very likely that by September, the number of registered players will exceed 40 million, and the number of active players will exceed 20 million."
Zhou Buqi smiled, "It's too small! It's too small!"
Zhang Yiming was slightly startled, "Ah? Is this still young?"
20 million active players can bring at least 200 million traffic to Friends Network every day. Social games are different from competitive online games in that there is a waiting process.
That is to say, wait for your own fruits to mature and wait for other people’s fruits to mature.
During this waiting period, players can use more services on the Friends Network, read friends’ updates, try to experience more gameplay on the open platform, etc.
This process will create a lot of traffic and generate a lot of revenue for the website.
You know, in May, the daily traffic of Friends.com was only about 160 million.
Zhou Buqi said: "Isn't the daily traffic of QQ space 1 billion? Such high traffic is supported by young people. A lightweight and simple game like "Happy Farm" is not very attractive to young people.
Large. The main user group is adults, which is a way of leisure. I think this game may become more popular. Maybe with the help of "Happy Farm", in a year's time, the traffic of Friends.com will be comparable to QQ Space!
"
Zhang Yiming took a deep breath, "1 billion traffic?"
"I don't think it's a problem." Zhou Buqi was very confident about this. "You said the number of active players is 20 million. This indicator may be mainly for white-collar workers, civil servants and college students. We must focus on the sinking market. I think 50 million
Active players are not an issue."
Zhang Yiming nodded, "If you want to sink, you must rely on social software. By the way, when it comes to social software, Guo Pengfei seems to be very concerned about it!"
"Um?"
"He always comes over these days and talks to me about social software. He has a lot of ideas."
Zhou Buqi felt that there was something in his words, "What should I say?"
Zhang Yiming said: "Guo Pengfei is not joking, saying that you are the chief product manager of Ziweixing, and he is the second product manager. I think it makes sense. He has many novel ideas in product design. Social software and Toutiao
Combined with the gold coin wallet system, they are both very good ideas."
"Um."
"How about agreeing to him and letting him be a product manager?"
"You're not going to do it?"
After saying this, Zhou Buqi's heart skipped a beat.
I think this suggestion is very reliable!
The prospect of recruiting Zhang Xiaolong is very uncertain. He is as stubborn as a piece of wood and shows no sign of loosening. It seems impossible to recruit him.
If poaching fails, there must be an alternative.
Who will be responsible for this chat software?
Zhang Yiming?
Zhou Buqi has little confidence in him. In his previous life, he launched several chat software and all failed. Moreover, his position is very important and he doesn't want him to be hit by failure.
There is no need to airborne.
Every social software out there is worse than the last. Not to mention competing with QQ, they can’t even scratch the surface.
Then you can only promote from within.
Guo Pengfei is indeed a good candidate.
Zhang Yiming said: "Since we are going to do it, we have to make more comprehensive preparations. We can at least set up three project teams. One for the Friends Network, one for the Xiaonei Network, and one for the Software Business Group. Wait until the product is ready.
After it comes out, it will be reviewed internally and the best one will be brought to the market. Large R&D, small skin, large middle office, and small front office. The three project teams do not need to be too big. They only do the detailed design of the product. Functional implementation is all
It will be led by a unified middle office department."
Zhou Buqi thought thoughtfully, "Well! This idea is okay!"
The software business group has developed a lot of successful software, such as the Micropoint input method, the Micropoint browser, the Micropoint security guard, etc. It has accumulated a lot of experience in software development and has unique insights in product design.
Xiaonei.com also has advantages. It has built many interactive functions and has a deep understanding of social networking. In particular, Guo Pengfei’s idea of merging Toutiao and social software and using the same gold coin system is amazing.
Friends.com will definitely not be willing to give in. This is a social business group. Logically speaking, social software should belong to this department from its genes.
In this case, maybe we can actually set up three project teams!
Internal competition, survival of the fittest!
Zhang Yiming said: "I have organized a team to do the functional design of the product. We might as well use this team as the middle office, and set up three front-end project teams in three business groups to encourage internal competition and come up with the best results.
Stunning and most eye-catching design.”
Zhou Buqi pondered for a while and said slowly: "Then it's settled! Take action now! By the way, I have some product design ideas. I'll draw a simple style later. If you think it's good, adopt it. If it's not good, just accept it.
Not adopted. Specific design opinions shall be subject to the respective project team.”
With the same product structure as QQ, the probability of survival is very small.
There must be changes in the interface layout and operation methods, making them simpler, more convenient, and revolutionary, in order to highlight the characteristics of Ziweixing's products.
QQ is still a bit complicated.
Zhou Buqi’s idea is to imitate the structure of the computer version of WeChat, Feishu, and DingTalk.
If you want to chat in QQ, you have to click the avatar twice to pop up the chat dialog box. The design of WeChat and Feishu is that the avatar is on the left and the dialog box is on the right. Click the avatar and the dialog box is displayed on the right. The operation is simple and there is no jumping out of the program.
, the response speed is also faster.
…
To be continued...