Chapter 769 Information Island
The Internet has changed from the PC era to the mobile era. What has changed? The Internet access tool has changed from computers to mobile phones. This is only a superficial change.
What's more profound is the change in business model.
In the era of PC web pages, web pages are basic nodes. They are static and cannot be private, so the search engine has become a very powerful structure. It is a typical tree index. When users come in from Google or Baidu, the search engine will search based on
The website’s content relevance and link weight can be used to make recommendations to users.
In the era of mobile Internet, users become basic nodes through mobile phones, the network structure is dominated by apps (semi-closed), node links are more complex, and the degree of network decentralization is very high.
To put it simply, in the PC era, users can constantly jump between web pages and enter another web page through this web page without any obstacles.
Therefore, search engines have become a crucial traffic distribution platform, and the search results of search engines have become a key factor for users to choose a certain web page.
The model in the mobile era is different, and jumps are restricted. Users cannot jump to another app at will through one app, but the prerequisite is to ensure that the app is installed on the user's phone.
This makes it difficult for apps from major manufacturers to obtain traffic through search engines.
Therefore, Baidu lags behind in the mobile Internet era.
In the PC era, websites were inseparable from Baidu's traffic distribution. However, in the mobile era, Baidu's traffic distribution function is limited, and Internet companies are not so dependent on Baidu.
Then a very spectacular Internet phenomenon occurred - information islands.
The information of every Internet company exists like an isolated island.
The attributes of information sharing are getting lower and lower.
The direct reason is that major Internet companies have begun to close themselves off, hoping to keep users' time and data in their own applications instead of giving it to search engines. They have blocked search engine crawlers one after another.
For example, Baidu cannot search for articles from WeChat public accounts because WeChat blocks Baidu’s crawlers. Sogou can search for articles from public accounts because Penguin merged with Sogou and became a family.
Almost all content platforms have blocked Baidu’s crawlers.
This results in less and less information on Baidu.
Later, there was no other choice, so Baidu had to create its own Baijia account to respond to users' search needs for content through self-produced content.
Effective acquisition of content is crucial to search engines.
Therefore, Zhou Buqi’s first step in counterattacking Baidu is to add Baidu’s crawlers to Weizhi.com’s blacklist!
Compared with the strength of Google, Baidu’s search results contain a small amount of in-depth content, all of which come from Wei CNKI. This is similar to Wei Dian.
The difference is that WeiDian and WeiZhi are a family.
Weizhi's blocking of Baidu is equivalent to cutting off a very important source of content.
Baidu has some Weidian, but some Weidian has Baidu but not necessarily... This will be a major opportunity for Weidian to surpass Baidu and become the largest search engine in China.
Zhou Buqi's car was driving in the direction of Jieyu Media.
Ning Yaxian sat on his lap, her black stockings retreating to the crook of her legs, feeling a little embarrassed.
But there was nothing she could do to him, so she could only adjust her sitting posture, take the briefcase and cover her thighs to prevent his hands from accidentally disappearing under her skirt.
The driver's presence embarrassed her.
The actions are bold enough, but if you are embarrassed to flirt with words, it would be too shameless.
Ning Yaxian bit her lip lightly, pretending to be nonchalant and said: "Boss, you have been planning to block Baidu crawlers for a long time, right?"
"Um?"
"I guess. You should have had such an idea for a long time, but you have never been able to find a suitable reason to block Baidu rashly. You are too sharp and it is not your style. It just so happens that Baidu has been poaching people from on-campus group buying recently, giving you
It gives you an excuse to fight back."
Zhou Buqi held her waist with one hand and teased her with the other under her skirt. He smiled and said, "That's about right."
Ning Yaxian said softly: "If Baidu is blocked, the traffic of Weizhi.com will be even less."
Zhou Buqi said: "Weizhi is still running naked without a single advertisement. No matter how high the traffic is, if it can't be converted into revenue, what's the use? Moreover, Weizhi is positioned as a niche high-end content platform. No matter how high the traffic is, it will be useless."
It’s not much higher, but it still focuses on content production.”
Weizhi is the pure land of Ziweixing that has not been corrupted by the commercial atmosphere.
For this website, Ziweixing spends 50 million to 60 million every year. Of which 40 million is a bonus for answering questions, 10 million every quarter.
Ning Yaxian's voice was a little strange, "Weizhi blocked the crawler, it's just... just the first step, right?"
Zhou Buqi said slowly: "Ziweixing wants to become an information island. The ultimate goal is to reject all foreign crawlers. On this island, we can share information and help each other for mutual benefit. As long as users come to this island, they can
They can get everything they want. But outside, they can't get any information about this isolated island, so they can only go to the island."
Ning Yaxian's face changed slightly, "This is too decisive and does not suit your status."
Zhou Buqi nodded, "So we have to take our time and start with Weizhi. Next year, Taobao will also block Baidu's crawlers. This is a trend. By then, Ziweixing Engineering Institute can release another killer move
.”
"Killing move?"
"The Academy of Engineering can outsource our personalized distribution system to Taobao, Paipai, JD.com, Dangdang, eBay... As long as these e-commerce websites use this system, they will collectively rebel and block Baidu."
"Why?"
Ning Yaxian didn't quite understand.
Zhou Buqi glared at her, "I can't understand this? What's the most important thing about personalized distribution? It's the user's behavioral data! If users all search for products through Baidu, then all the user's behavioral data will be on Baidu.
.If e-commerce websites cannot obtain data, they cannot make personalized product recommendations for users.”
In this era, search engines are the father.
When users shop online, they don’t need to go to various vertical e-commerce websites. Instead, they go directly to Baidu to search for their favorite products. Then, Baidu will list the product information on each website.
However, with the development of technology, major e-commerce websites have used personalized product and personalized advertising recommendations, and this model no longer works.
E-commerce websites must have more user data.
As long as Taobao takes the lead in blocking Baidu crawlers, its performance will not decline. Dangdang, Paipai, eBay and other e-commerce platforms will collectively rebel and block Baidu crawlers collectively.
In previous lives, the time for rebellion would have been delayed by two or three years.
Because of insufficient technology, they do not have a personalized distribution algorithm.
In this life, there is a good person like Zhou Buqi, who has a big picture and a broad mind. He does not want to be self-conscious and is willing to share his high-tech products with his domestic peers!
The time for rebellion will inevitably be advanced.
Ning Yaxian was a little worried, "If we block them all...will we also block the micro-dot crawlers?"
Zhou Buqi said: "Sooner or later, information islands will become the mainstream model of Internet companies in the future. But we don't have to be afraid in the short term. Don't forget that the personal distribution system was sold to them by Ziweixing! It is required in the sales agreement
It is stated that they cannot block Weidian’s crawlers. Well, if necessary, Weidian is willing to share some user behavior data with them.”
Ning Yaxian twisted her body and lay gently in his arms, biting her red lips, "Then... after that, Baidu will also be blocked on the school network and friends network?"
"Well, let's test Baidu's reaction first. I guess... Hehe! It seems that Lao Li wants to carry me, that's just right!"
"I use Weidian. There are many Baidu Encyclopedias there. Baidu knows the contents of Baidu Tieba."
"I'm waiting!"
"Um?"
"When Lao Li wanted to fight back, he must have blocked micro-dot crawlers on his own ecological content. It just happened! Information islands are not only inaccessible to the outside world, but also difficult to obtain information from the outside world. You know the brainwashing
What is the important process? It is information blockade. If you want users to have a brainwashing obsession with Ziweixing's products, you must isolate China and foreign countries. Isolate Baidu, which is a powerful micro point."
Ning Yaxian hooked his neck and whispered in his ear: "Master, you are so powerful."
Zhou Buqi smiled and said, "It's not bad."
Ning Yaxian's face was red, she gave him a big wink, and then she fiddled with her waist. Seeing that he didn't object, she stood up and left his arms. She took out a tissue to wipe his hands, leaned over with a charming face, and whispered
: "Master, please change to a female driver. I'm so embarrassed that you're always like this. I almost couldn't hold it back just now."
"Female driver..."
Zhou Buqi frowned.
His driver is not only a driver, but also a bodyguard.
If it were another woman...even if she could fight, it would be difficult to overcome her inherent disadvantages and physical problems, and her safety would not be guaranteed.
Ning Yaxian suggested: "You can hire two female drivers, prepare two cars, and have bodyguards follow you in the car behind. Wouldn't that be great?"
Zhou Buqi pondered for a moment, "Yeah, that's okay."
For such a big boss, no one can fault him for spending more on personal security.
I went to Jieyu Media and met Xu Baihui.
She is reading the script.
Seeing Zhou Buqi coming over, he curled his lips and threw the script to him as if his uncle didn't care about his grandma. "The script is finished, but there's basically no chance of making a movie!"
Zhou Buqi took it, flipped through it briefly, and said with a smile: "It's just a pie, let's make a wish first. After a few years, the male and female protagonists here have become relatively successful entrepreneurs. Then there will be
It’s a selling point.”
Xu Baihui had no interest in this topic. She leaned back on the boss's chair and said leisurely like a queen: "Boss Zhou, next week I'm going to the crew of "Dream of Red Mansions" to talk about roles. Will you go?"
"What should I do?"
"Don't you want to see Yang Mi? Isn't it a waste to spend so much money on raising Yang Mi and leave it unused? Besides, there are a lot of beautiful girls over there. If you go late, they will be snatched up by others."
"Troublesome!"
Zhou Buqi snorted.
Xu Baihui had a look of contempt on her face, "Stop pretending to be pure, are you going? It's at the film and television base in the capital, and we'll be there in an hour."
Chapter completed!