In the past few years, Shanda was the largest IT company in China, and it was unparalleled in the limelight.

Then, it became a little drifting.

Shanda wanted to maliciously acquire Sina, which had a huge impact. However, Sina was very firm and opposed the acquisition. In order to eat Sina, Tang Jun, the then president of Shanda, brought in 1 billion US dollars from Yahoo and made a desperate move.

Originally, Shanda and Yahoo had reached an agreement.

Halfway through, Boss Chen suddenly stopped the financing plan. Everyone was puzzled. Everything was discussed well, why not do it? After acquiring Sina, Shanda will have its own portal and can also do e-commerce.

The business started. At that time, Sina cooperated with Yahoo to build an auction website, which was similar to Taobao.

The explanation given by Boss Chen was that he did not want his equity in Shanda to be diluted too much.

Later, the US$1 billion was taken over by Alibaba.

Later... Shanda was repeatedly suppressed. Even many small game companies that had just emerged wanted to pull Shanda out and criticize them. They said that Shanda failed in its attempt to represent games and that they had taken away the agency rights. They wanted to step on Shanda.

Upper position.

Zhou Buqi hadn't paid much attention to it before.

After some communication with Shi Yuzhu, I finally understood the inside story. This boss Chen...it's not good to mess with anyone. If you mess with Sina, no wonder you will be bullied.

These are all lessons.

Zhou Buqi didn't want to bully others, but felt that Shi Yuzhu's approach was too much. If he wanted to acquire Shanda Literature, he still had to be mutually beneficial and promised benefits.

I went to Shanda and talked with Boss Chen for more than three hours.

Finally, Boss Chen finally agreed in the name of sentiment.

Merging Shanda Literature into Ziweixing will indeed allow this market to develop faster and more vigorously.

Shanda Literature has suffered losses for consecutive years mainly due to three reasons.

One, the traffic is low.

Second, readers lack the habit of paying.

Third, the operation level is poor, and the advertising business and value-added business are not promoted enough. Shanda has many web games, which are all listed on the novel website, making the website layout messy, but the conversion rate is very low.

Ziweixing can properly solve these three problems.

Toutiao has extremely high traffic and many sub-channels. It is possible to open a literature channel and put the content of Shanda Literature into it.

Ziweixing has a gold coin wallet system.

Gold coins are not free coins, they are real money. 100 gold coins are equal to 1 cent. For some genuine readers who have limited pockets, this is a desirable direction.

Ziweixing is well-known and can attract more and more suitable advertisements.

In particular, the layout of the novel website must be redone. The messy page advertisements must be restricted, and technical means should be used to make appropriate personalized recommendations, instead of just putting ads on all pages, which has poor effect and low conversion rate.

, the page response speed is slow.

Of course, there is a more important point that Zhou Buqi did not disclose.

It's the cooperation with China Mobile.

In the past life, online literature really took off and became profitable because of the establishment of the mobile reading base. Through this platform, online novels were promoted to a larger user base.

However, feelings cannot be eaten as food.

Shanda's current two main businesses are gaming and online business. In the online business, Boss Chen is eyeing the video industry.

Ziweixing owns 20% of Youku and 25% of Kuliu.

What Zhou Buqi values ​​more is Youku.

Unexpectedly, Boss Chen chose Kuliu for a simple reason. Kuliu is profitable. Kuliu is a self-media video, which is a short video uploaded by users themselves. Youku is a copyrighted long video content such as movies and TV series.

Boss Chen believes that in the next few years, the country is likely to introduce policies requiring video websites to strengthen content copyright, that is, the copyright purchase of film and television content.

This is a huge expenditure.

In comparison, Kuliu's model is better.

Boss Chen offered a fixed price. If you want Shanda Literature, please exchange it for 20% of Kuliu's shares. And during Kuliu's B round of financing, Shanda has priority over the remaining 5% of Ziweixing's shares.

This price is not low!

Originally, Zhou Buqi believed that the value of Shanda Literature was only about 50 million.

But the valuation of Kuliu.com is too high. The video business is so hot right now, and Kuliu.com is the only profitable video website in China. Its popularity is comparable to that of Tudou and Youku.

It can be valued at at least US$100 million!

20% of the shares is 20 million US dollars, equivalent to 150 million Chinese coins.

3 times premium.

Zhou Buqi agreed without hesitation on the spot, and then arranged for Chen Guohuan to finalize the details of the acquisition with Shanda.

…

In the evening, get together.

Shi Yuzhu, Zhou Buqi, Lao Ma, and the rejuvenated Lao Guo.

"Old Ma, you look like a groom." Shi Yuzhu joked as soon as they met.

Boss Ma laughed and said, "Same, same joy!"

Ten days ago, Alibaba's B2B business was spun off and listed by the Hong Kong government. On the day of listing, the stock price tripled, and the market value exceeded US$20 billion in one fell swoop.

In the following days, the stock price also fluctuated at high levels, and its current market value is approaching the US$30 billion mark.

This kind of market capitalization is already comparable to Amazon, Yahoo, and Yahoo Japan, and is second only to Google globally. Google's market capitalization is nearly 200 billion U.S. dollars, and the gap is still a bit big.

However, this is dazzling enough.

You should know that after the operation of Alibaba Group, there are five major subsidiaries, namely Alibaba B2B, Taobao, Alipay, Yahoo China and Alibaba Software.

Only one of its subsidiaries is listed.

After the get-together, we first exchanged greetings and got to know Mr. Guo, and then started teasing Lao Ma. He has been gaining momentum recently and is very awesome!

Boss Ma smiled from ear to ear and pointed at Zhou Buqi, "Stop talking about me. Let me tell you a secret. This guy is the one who hides the deepest!"

Mr. Guo was very curious, "Really? How do you say it?"

Boss Ma said with a smile: "Ziweixing is going to launch B-round financing. I heard a little bit about it, but it was so loud that it shocked a group of people."

Shi Yuzhu was also surprised, "Xiao Zhou, is that so?"

Zhou Buqi pretended to be modest and said very low-key: "It's not that exaggerated."

Boss Ma snorted: "Isn't that an exaggeration? In the past few days, Masayoshi Son and I have met three times, and we talked about you every time. Isn't your Series B financing too weird? The price is 40 billion US dollars?"

"Ahem..."

Mr. Guo seemed to have choked on his tea.

Shi Yuzhu also opened his eyes wide, with a confused look on his face, and said in astonishment: "How much more? Xiao Zhou, you... your company's B-round valuation quote is US$40 billion?"

Zhou Buqi smiled and said: "It seems so. I really don't pay much attention and don't understand much. Now Ziweixing invests too much and loses hundreds of millions every month. When calculating the valuation, it uses

Business profits, growth rates and business models are quite complicated anyway. I just obey and do whatever they say."

Shi Yuzhu pointed at him and said with both contempt and admiration: "Humility! You are so humble!"

Boss Ma asked frankly: "Okay, please give me the bottom line. What is your quotation? US$40 billion is too exaggerated. With such a large scale, if you go public directly, what else will you raise?"

Zhou Buqi said: "That's 40 billion U.S. dollars, no exaggeration."

"Um?"

"At the beginning, our plan was 30 billion US dollars, which felt like it was about the same. But recently Ziweixing did another big thing, and the value was naturally higher. Well, you all know about the tens of billions of subsidies, right?

"

"Ten billion subsidies?" Shi Yuzhu raised his eyebrows and was also curious, "Is this true or false?"

Zhou Buqi said: "Of course it's true. Moreover, the tens of billions subsidy plan is only part of it, the more important thing is helo. Judging from the current situation, in two or three months, helo's registered users will exceed 100 million, with daily active users.

It can be maintained at around 50 million.”

Everyone was shocked, "So fast?"

Zhou Buqi said with a smile: "I am already very conservative. With excellent products and proper marketing, I am sure to succeed."

In the previous life, when 360 competed with QQ, the reason was that Penguin launched QQ Computer Manager, which threatened the foundation of 360. 360 took advantage of the situation and developed QQ Bodyguard, causing QQ to lose millions of users every day.

The 3q war is about to break out.

In this generation, Ziweixing's marketing capabilities and market promotion capabilities are much stronger than those of 360. It is so powerful that even Penguin dare not take it lightly or take any drastic measures.

The current competition between the two sides is still an underwater battle of wits, and no conflicts have become public.

Zhou Buqi didn't want to dwell too much on this topic, so he asked with a smile: "Lao Ma, your Singles' Day online shopping festival was quite good? The single-day turnover was 1.7 billion?"

The smile on Boss Ma's face froze, and he cursed, "Damn! You said, I was tricked by the Japanese! That shopping festival almost killed Taobao!"

Zhou Buqi held back his laughter and pretended not to know, "What's going on?"
To be continued...